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Downstream Competition and the Effects of Buyer Power

Listed author(s):
  • Zhiqi Chen

    ()

    (Carleton University)

  • Hong Ding

    ()

    (Deloitte China)

  • Zhiyang Liu

    ()

    (Shanghai University of Finance and Economics)

Abstract We examine four variations of a model in which oligopolistic retailers compete in a downstream market and one of them is a large retailer that has its own exclusive supplier. We demonstrate that an increase in the buyer power of the large retailer vis-à-vis its supplier leads to a fall in the retail price and an improvement in consumer welfare. More interestingly, we find that the beneficial effects of an increase in buyer power are large when the intensity of downstream competition is low, with the effects being the largest in the case of downstream monopoly.

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File URL: http://link.springer.com/10.1007/s11151-016-9501-8
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Article provided by Springer & The Industrial Organization Society in its journal Review of Industrial Organization.

Volume (Year): 49 (2016)
Issue (Month): 1 (August)
Pages: 1-23

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Handle: RePEc:kap:revind:v:49:y:2016:i:1:d:10.1007_s11151-016-9501-8
DOI: 10.1007/s11151-016-9501-8
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  1. Inderst, Roman & Wey, Christian, 2007. "Buyer power and supplier incentives," European Economic Review, Elsevier, vol. 51(3), pages 647-667, April.
  2. João V. Montez, 2007. "Downstream mergers and producer's capacity choice: why bake a larger pie when getting a smaller slice?," RAND Journal of Economics, RAND Corporation, vol. 38(4), pages 948-966, December.
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  8. David C. Wyld, 2010. "ASecond Life for organizations?: managing in the new, virtual world," Management Research Review, Emerald Group Publishing, vol. 33(6), pages 529-562, May.
  9. Zhiqi Chen, 2014. "Supplier Innovation in the Presence of Buyer Power," Carleton Economic Papers 14-03, Carleton University, Department of Economics.
  10. Chen, Zhiqi, 2003. " Dominant Retailers and the Countervailing-Power Hypothesis," RAND Journal of Economics, The RAND Corporation, vol. 34(4), pages 612-625, Winter.
  11. John C. Harsanyi & Reinhard Selten, 1972. "A Generalized Nash Solution for Two-Person Bargaining Games with Incomplete Information," Management Science, INFORMS, vol. 18(5-Part-2), pages 80-106, January.
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  13. Roman Inderst & Tommaso M. Valletti, 2011. "Buyer Power And The ‘Waterbed Effect’," Journal of Industrial Economics, Wiley Blackwell, vol. 59(1), pages 1-20, 03.
  14. Katz, Michael L, 1987. "The Welfare Effects of Third-Degree Price Discrimination in," American Economic Review, American Economic Association, vol. 77(1), pages 154-167, March.
  15. Tasneem Chipty & Christopher M. Snyder, 1999. "The Role Of Firm Size In Bilateral Bargaining: A Study Of The Cable Television Industry," The Review of Economics and Statistics, MIT Press, vol. 81(2), pages 326-340, May.
  16. Dobson, Paul W & Waterson, Michael, 1997. "Countervailing Power and Consumer Prices," Economic Journal, Royal Economic Society, vol. 107(441), pages 418-430, March.
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  18. von Ungern-Sternberg, Thomas, 1996. "Countervailing power revisited," International Journal of Industrial Organization, Elsevier, vol. 14(4), pages 507-519, June.
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