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An integrated framework for the design of optimal web banners

Author

Listed:
  • Lili Hai
  • Lan Zhao

    ()

  • Anna Nagurney

Abstract

No abstract is available for this item.

Suggested Citation

  • Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
  • Handle: RePEc:kap:netnom:v:11:y:2010:i:1:p:69-83
    DOI: 10.1007/s11066-009-9046-1
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    File URL: http://hdl.handle.net/10.1007/s11066-009-9046-1
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    References listed on IDEAS

    as
    1. Lan Zhao & Anna Nagurney, 2005. "A network modeling approach for the optimization of Internet-based advertising strategies and pricing with a quantitative explanation of two paradoxes," Netnomics, Springer, vol. 7(2), pages 97-114, August.
    2. Patrali Chatterjee & Donna L. Hoffman & Thomas P. Novak, 2003. "Modeling the Clickstream: Implications for Web-Based Advertising Efforts," Marketing Science, INFORMS, vol. 22(4), pages 520-541, May.
    3. Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(04), pages 410-418, December.
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