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The Impact of Content and Design Elements on Banner Advertising Click-through Rates

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  • LOHTIA, RITU
  • DONTHU, NAVEEN
  • HERSHBERGER, EDMUND K.

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Suggested Citation

  • Lohtia, Ritu & Donthu, Naveen & Hershberger, Edmund K., 2003. "The Impact of Content and Design Elements on Banner Advertising Click-through Rates," Journal of Advertising Research, Cambridge University Press, vol. 43(04), pages 410-418, December.
  • Handle: RePEc:cup:jadres:v:43:y:2003:i:04:p:410-418_03
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    1. repec:aes:jetimm:v:1:y:2017:i:1:p:164-170 is not listed on IDEAS
    2. Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
    3. repec:spr:infosf:v:17:y:2015:i:3:d:10.1007_s10796-014-9508-3 is not listed on IDEAS
    4. repec:eee:tefoso:v:124:y:2017:i:c:p:295-305 is not listed on IDEAS
    5. Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
    6. Mariea Hoy & May Lwin, 2008. "An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites," Journal of Consumer Policy, Springer, vol. 31(3), pages 327-347, September.
    7. Bellman, Steven & Schweda, Anika & Varan, Duane, 2012. "Interactive TV advertising: iTV ad executional factors," Journal of Business Research, Elsevier, vol. 65(6), pages 831-839.
    8. Wang, Ying & Sun, Shaojing, 2010. "Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries," International Business Review, Elsevier, vol. 19(4), pages 333-344, August.
    9. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.

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