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The Impact of Content and Design Elements on Banner Advertising Click-through Rates

Citations

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Cited by:

  1. Jean-Samuel Beuscart & Kevin Mellet, 2013. "Competing Quality Conventions in the French Online Advertising Market," Post-Print hal-00946749, HAL.
  2. Mohan, Mayoor & Ferguson, Jodie L. & Huhmann, Bruce A., 2022. "Endorser gender and age effects in B2B advertising," Journal of Business Research, Elsevier, vol. 148(C), pages 60-75.
  3. Lu, Yue & Xie, Ninghui & Yang, Defeng & Lei, Xi, 2021. "Can brand sharing change consumers’ brand attitudes? The roles of agency-communion orientation and message length," Journal of Business Research, Elsevier, vol. 128(C), pages 350-359.
  4. Uddin, Main & Wang, Liang Choon & Smyth, Russell, 2021. "Do government-initiated energy comparison sites encourage consumer search and lower prices? Evidence from an online randomized controlled experiment in Australia," Journal of Economic Behavior & Organization, Elsevier, vol. 188(C), pages 167-182.
  5. Koo, Jieun & Suk, Kwanho, 2020. "Is $0 Better than Free? Consumer Response to “$0” versus “Free” Framing of a Free Promotion," Journal of Retailing, Elsevier, vol. 96(3), pages 383-396.
  6. Shahbaznezhad, Hamidreza & Dolan, Rebecca & Rashidirad, Mona, 2021. "The Role of Social Media Content Format and Platform in Users' Engagement Behavior," Journal of Interactive Marketing, Elsevier, vol. 53(C), pages 47-65.
  7. Lohtia, Ritu & Donthu, Naveen & Yaveroglu, Idil, 2007. "Evaluating the efficiency of Internet banner advertisements," Journal of Business Research, Elsevier, vol. 60(4), pages 365-370, April.
  8. Yi Zhu & Kenneth C. Wilbur, 2011. "Hybrid Advertising Auctions," Marketing Science, INFORMS, vol. 30(2), pages 249-273, 03-04.
  9. Jian Tang & Ping Zhang & Philip Fei Wu, 2015. "Categorizing consumer behavioral responses and artifact design features: The case of online advertising," Information Systems Frontiers, Springer, vol. 17(3), pages 513-532, June.
  10. Reitsamer, Bernd F. & Stokburger-Sauer, Nicola E. & Giertz, Johann N. & Nocker, Janina S., 2026. "Marketer-generated content in digital social touchpoints: A systematic literature review and research agenda," Journal of Business Research, Elsevier, vol. 205(C).
  11. Goic, Marcel & Álvarez, Rodolfo & Montoya, Ricardo, 2018. "The Effect of House Ads on Multichannel Sales," Journal of Interactive Marketing, Elsevier, vol. 42(C), pages 32-45.
  12. Snehasish Banerjee & Alton Y. K. Chua, 2019. "Identifying the antecedents of posts’ popularity on Facebook Fan Pages," Journal of Brand Management, Palgrave Macmillan, vol. 26(6), pages 621-633, November.
  13. Abubaker A AB Shaouf, 2018. "Revising the Effects of Online Advertising Attributes on Consumer Processing and Response," International Journal of Marketing Studies, Canadian Center of Science and Education, vol. 10(1), pages 39-53, March.
  14. Hervet, Guillaume & Guitart, Ivan A., 2022. "Increasing the effectiveness of display social media ads for startups: The role of different claims and executional characteristics," Journal of Business Research, Elsevier, vol. 153(C), pages 467-478.
  15. Garaus, Marion & Wagner, Udo & Manzinger, Sandra, 2017. "Happy grocery shopper: The creation of positive emotions through affective digital signage content," Technological Forecasting and Social Change, Elsevier, vol. 124(C), pages 295-305.
  16. Mariea Hoy & May Lwin, 2008. "An International Perspective of Online Disclosure Presentation: A Comparison of Banner Ad Disclosures from United States, United Kingdom, and Singapore Web Sites," Journal of Consumer Policy, Springer, vol. 31(3), pages 327-347, September.
  17. Muhammad Zahid Nawaz & Meng Tao & Hassan Ahmad & Md Jamirul Haque & Shahid Nawaz & Muhammad Nauman Shafique, 2020. "Youngsters and WMAs (WeChat Moments Advertisement): Do We Need the English Language in WMAs?," SAGE Open, , vol. 10(2), pages 21582440209, May.
  18. Sarah Fakhir, 2017. "The Moderating Factors of Click on Intrusive Online Advertising," Journal of Emerging Trends in Marketing and Management, The Bucharest University of Economic Studies, vol. 1(1), pages 164-170, October.
  19. Acquisti, Alessandro & Spiekermann, Sarah, 2011. "Do Interruptions Pay off? Effects of Interruptive Ads on Consumers' Willingness to Pay," Journal of Interactive Marketing, Elsevier, vol. 25(4), pages 226-240.
  20. Muhammad Waqas & Zalfa Laili Hamzah & Noor Akma Mohd Salleh, 2022. "Branded content experience in social media settings: a consumer culture theory perspective," Journal of Brand Management, Palgrave Macmillan, vol. 29(2), pages 225-240, March.
  21. Zhang, Jing & Yun, Jin Ho & Lee, Eun-Ju, 2021. "Brain buzz for Facebook? Neural indicators of SNS content engagement," Journal of Business Research, Elsevier, vol. 130(C), pages 444-452.
  22. Bellman, Steven & Schweda, Anika & Varan, Duane, 2012. "Interactive TV advertising: iTV ad executional factors," Journal of Business Research, Elsevier, vol. 65(6), pages 831-839.
  23. Jui-Lung Chen & Siriwat Prommetta, 2022. "A Discussion on University Students’ Online Shopping Behaviors Amid the COVID-19 Pandemic," Advances in Management and Applied Economics, SCIENPRESS Ltd, vol. 12(3), pages 1-1.
  24. Hoeck, Lena & Spann, Martin, 2020. "An Experimental Analysis of the Effectiveness of Multi-Screen Advertising," Journal of Interactive Marketing, Elsevier, vol. 50(C), pages 81-99.
  25. de Vries, Lisette & Gensler, Sonja & Leeflang, Peter S.H., 2012. "Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing," Journal of Interactive Marketing, Elsevier, vol. 26(2), pages 83-91.
  26. Annamalai, Balamurugan & Yoshida, Masayuki & Varshney, Sanjeev & Pathak, Atul Arun & Venugopal, Pingali, 2021. "Social media content strategy for sport clubs to drive fan engagement," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
  27. Francesco Castagna & Piera Centobelli & Roberto Cerchione & Emilio Esposito & Eugenio Oropallo & Renato Passaro, 2020. "Customer Knowledge Management in SMEs Facing Digital Transformation," Sustainability, MDPI, vol. 12(9), pages 1-16, May.
  28. Wang, Ying & Sun, Shaojing, 2010. "Assessing beliefs, attitudes, and behavioral responses toward online advertising in three countries," International Business Review, Elsevier, vol. 19(4), pages 333-344, August.
  29. Yi Zhu & Kenneth C. Wilbur, 2008. "Strategic Bidding in Hybrid CPC/CPM Auctions," Working Papers 08-25, NET Institute, revised Oct 2008.
  30. Zhang, Jing & Lee, Eun-Ju, 2022. "“Two Rivers” brain map for social media marketing: Reward and information value drivers of SNS consumer engagement," Journal of Business Research, Elsevier, vol. 149(C), pages 494-505.
  31. Lili Hai & Lan Zhao & Anna Nagurney, 2010. "An integrated framework for the design of optimal web banners," Netnomics, Springer, vol. 11(1), pages 69-83, April.
  32. Kim, Juran & Kang, Seungmook & Lee, Ki Hoon, 2021. "Evolution of digital marketing communication: Bibliometric analysis and network visualization from key articles," Journal of Business Research, Elsevier, vol. 130(C), pages 552-563.
  33. Michael North & Michael Ficorilli, 2017. "Click me: an examination of the impact size, color, and design has on banner advertisements generating clicks," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 22(3), pages 99-108, September.
  34. Eran Rubin & Amir Rubin, 2021. "On the economic effects of the text completion interface: empirical analysis of financial markets," Electronic Markets, Springer;IIM University of St. Gallen, vol. 31(3), pages 717-735, September.
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