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Empathetic responses to advertising: Testing a network of antecedents and consequences

Author

Listed:
  • Todd Mooradian

    ()

  • Kurt Matzler
  • Lisa Szykman

Abstract

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Suggested Citation

  • Todd Mooradian & Kurt Matzler & Lisa Szykman, 2008. "Empathetic responses to advertising: Testing a network of antecedents and consequences," Marketing Letters, Springer, vol. 19(2), pages 79-92, June.
  • Handle: RePEc:kap:mktlet:v:19:y:2008:i:2:p:79-92
    DOI: 10.1007/s11002-008-9032-7
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    File URL: http://hdl.handle.net/10.1007/s11002-008-9032-7
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    References listed on IDEAS

    as
    1. Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June.
    2. Keller, Punam Anand & Block, Lauren G, 1997. " Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 295-304, December.
    3. Escalas, Jennifer Edson & Stern, Barbara B, 2003. " Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 566-578, March.
    Full references (including those not matched with items on IDEAS)

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    Cited by:

    1. Michael Luchs & Todd Mooradian, 2012. "Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect," Journal of Consumer Policy, Springer, vol. 35(1), pages 127-144, March.
    2. repec:eee:joreco:v:20:y:2013:i:6:p:599-608 is not listed on IDEAS

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