Empathetic responses to advertising: Testing a network of antecedents and consequences
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References listed on IDEAS
- Keller, Punam Anand & Block, Lauren G, 1997. " Vividness Effects: A Resource-Matching Perspective," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 295-304, December.
- Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June.
- Escalas, Jennifer Edson & Stern, Barbara B, 2003. " Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, Oxford University Press, vol. 29(4), pages 566-578, March.
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- Michael Luchs & Todd Mooradian, 2012. "Sex, Personality, and Sustainable Consumer Behaviour: Elucidating the Gender Effect," Journal of Consumer Policy, Springer, vol. 35(1), pages 127-144, March.
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KeywordsAdvertising effects; Ad-evoked emotions; Personality; Empathy; Vividness;
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