Empathetic responses to advertising: Testing a network of antecedents and consequences
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- Bosnjak, Michael & Bratko, Denis & Galesic, Mirta & Tuten, Tracy, 2007. "Consumer personality and individual differences: Revitalizing a temporarily abandoned field," Journal of Business Research, Elsevier, vol. 60(6), pages 587-589, June.
- Escalas, Jennifer Edson & Stern, Barbara B, 2003. " Sympathy and Empathy: Emotional Responses to Advertising Dramas," Journal of Consumer Research, University of Chicago Press, vol. 29(4), pages 566-78, March.
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