Price competition and innovation in markets with brand loyalty
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More about this item
KeywordsSwitching cost; Market share; Customer base; Consumer lock-in; Mixed-strategy equilibrium; D43; L11; L21;
- D43 - Microeconomics - - Market Structure, Pricing, and Design - - - Oligopoly and Other Forms of Market Imperfection
- L11 - Industrial Organization - - Market Structure, Firm Strategy, and Market Performance - - - Production, Pricing, and Market Structure; Size Distribution of Firms
- L21 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - Business Objectives of the Firm
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