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Research on the Custom Pricing Model of Online Retail Clothing

Author

Listed:
  • Hai Liu
  • Shuaitong Liang
  • Shouzhong Hu

Abstract

This paper takes custom pricing of online retail clothing as research object. At first, we analyze the factors of custom pricing of online retail clothing and determine its key factor though the investigation and analysis. Then, we build the custom pricing model of online retail clothing considering the impact of supply chain businesses and consumers on prices. Finally, we also improve the optimization of the cost-plus pricing method and use the nonlinear pricing model to calculate the customization degree of customers.

Suggested Citation

  • Hai Liu & Shuaitong Liang & Shouzhong Hu, 2014. "Research on the Custom Pricing Model of Online Retail Clothing," Journal of Business Administration Research, Journal of Business Administration Research, Sciedu Press, vol. 3(2), pages 28-35, October.
    • Handle: RePEc:jfr:jbar11:v:3:y:2014:i:2:p:28-35
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    References listed on IDEAS

    as
    1. Garbarino, Ellen & Maxwell, Sarah, 2010. "Consumer response to norm-breaking pricing events in e-commerce," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1066-1072, September.
    2. Li, Han & Dinlersoz, Emin, 2012. "Quality-based Price Discrimination: Evidence from Internet Retailers’ Shipping Options," Journal of Retailing, Elsevier, vol. 88(2), pages 276-290.
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    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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