IDEAS home Printed from https://ideas.repec.org/a/inm/ormnsc/v51y2005i7p1092-1100.html
   My bibliography  Save this article

Pricing Diagnostic Information

Author

Listed:
  • Ashish Arora

    (Carnegie Mellon University, Hamburg Hall 1108, 5000 Forbes Avenue, Pittsburgh, Pennsylvania 15213)

  • Andrea Fosfuri

    (Universidad Carlos III de Madrid, Madrid 126--28903, Getafe, Madrid, Spain, and Center for Economic Policy Research (CEPR), London, United Kingdom)

Abstract

Diagnostic information allows an agent to predict the state of nature about the success of an investment project better than the prior. We analyze the optimal pricing scheme for selling diagnostic information to buyers with different, privately known, ex ante success probability. Investment costs and returns of successful projects are assumed to be the same for all buyers. The value of diagnostic information is the difference in expected payoffs with and without it, and we show that the willingness to pay for diagnostic information is nonmonotonic in the ex ante success probability. When the information seller can offer only one quality level, and negative payments are not allowed, we find that the optimal menu of (linear) contracts is remarkably simple. A pure royalty is offered to buyers with low ex ante success probability, and a pure fixed fee is offered to buyers with high ex ante success probability.

Suggested Citation

  • Ashish Arora & Andrea Fosfuri, 2005. "Pricing Diagnostic Information," Management Science, INFORMS, vol. 51(7), pages 1092-1100, July.
  • Handle: RePEc:inm:ormnsc:v:51:y:2005:i:7:p:1092-1100
    DOI: 10.1287/mnsc.1050.0362
    as

    Download full text from publisher

    File URL: http://dx.doi.org/10.1287/mnsc.1050.0362
    Download Restriction: no

    File URL: https://libkey.io/10.1287/mnsc.1050.0362?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Ronald A. Dye & Sri S. Sridhar, 2003. "Investment Implications of Information Acquisition and Leakage," Management Science, INFORMS, vol. 49(6), pages 767-783, June.
    2. Winand Emons, 1997. "Credence Goods and Fraudelent Experts," RAND Journal of Economics, The RAND Corporation, vol. 28(1), pages 107-119, Spring.
    3. Arun Sundararajan, 2003. "Nonlinear pricing of information goods," Industrial Organization 0307003, University Library of Munich, Germany.
    4. Ganesh Iyer & David Soberman, 2000. "Markets for Product Modification Information," Marketing Science, INFORMS, vol. 19(3), pages 203-225, February.
    5. Miklos Sarvary & Philip M. Parker, 1997. "Marketing Information: A Competitive Analysis," Marketing Science, INFORMS, vol. 16(1), pages 24-38.
    6. Yannis Bakos & Erik Brynjolfsson, 1999. "Bundling Information Goods: Pricing, Profits, and Efficiency," Management Science, INFORMS, vol. 45(12), pages 1613-1630, December.
    7. Chang, Chun-Hao & Lee, Chi-Wen Jevons, 1994. "Optimal Pricing Strategy in Marketing Research Consulting," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 35(2), pages 463-478, May.
    8. Jagmohan S. Raju & Abhik Roy, 2000. "Market Information and Firm Performance," Management Science, INFORMS, vol. 46(8), pages 1075-1084, August.
    9. Richard Nelson, 1962. "Introduction to "The Rate and Direction of Inventive Activity: Economic and Social Factors"," NBER Chapters, in: The Rate and Direction of Inventive Activity: Economic and Social Factors, pages 1-16, National Bureau of Economic Research, Inc.
    10. Sanjay Jain & P. K. Kannan, 2002. "Pricing of Information Products on Online Servers: Issues, Models, and Analysis," Management Science, INFORMS, vol. 48(9), pages 1123-1142, September.
    11. T. C. A. Bashyam, 2000. "Service Design and Price Competition in Business Information Services," Operations Research, INFORMS, vol. 48(3), pages 362-375, June.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Lin, Xuxun & Wang, Haiyan, 2022. "Dynamic pricing for online information services considering service duration and quality level," Omega, Elsevier, vol. 109(C).
    2. Flavio Pino, 2022. "The microeconomics of data – a survey," Economia e Politica Industriale: Journal of Industrial and Business Economics, Springer;Associazione Amici di Economia e Politica Industriale, vol. 49(3), pages 635-665, September.
    3. Xiaofang Wang & Laurens G. Debo & Alan Scheller-Wolf & Stephen F. Smith, 2010. "Design and Analysis of Diagnostic Service Centers," Management Science, INFORMS, vol. 56(11), pages 1873-1890, November.
    4. Li, Yongquan & Zhu, Kaijie, 2009. "Information acquisition in new product introduction," European Journal of Operational Research, Elsevier, vol. 198(2), pages 618-625, October.
    5. Wright, Brian D. & Pardey, Philip G. & Nottenburg, Carol & Koo, Bonwoo, 2007. "Agricultural Innovation: Investments and Incentives," Handbook of Agricultural Economics, in: Robert Evenson & Prabhu Pingali (ed.), Handbook of Agricultural Economics, edition 1, volume 3, chapter 48, pages 2533-2603, Elsevier.
    6. Chwolka, Anne & Raith, Matthias G., 2012. "The value of business planning before start-up — A decision-theoretical perspective," Journal of Business Venturing, Elsevier, vol. 27(3), pages 385-399.
    7. Grewal, Dhruv & Janakiraman, Ramkumar & Kalyanam, Kirthi & Kannan, P.K. & Ratchford, Brian & Song, Reo & Tolerico, Stephen, 2010. "Strategic Online and Offline Retail Pricing: A Review and Research Agenda," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 138-154.
    8. J. A. Garcia & Rosa Rodriguez-Sánchez & J. Fdez-Valdivia, 2021. "The editor-manuscript game," Scientometrics, Springer;Akadémiai Kiadó, vol. 126(5), pages 4277-4295, May.
    9. Tinglong Dai & Shubhranshu Singh, 2020. "Conspicuous by Its Absence: Diagnostic Expert Testing Under Uncertainty," Marketing Science, INFORMS, vol. 39(3), pages 540-563, May.
    10. Sandy Yu, 2020. "How Do Accelerators Impact the Performance of High-Technology Ventures?," Management Science, INFORMS, vol. 66(2), pages 530-552, February.
    11. Ashish Arora & Andrea Fosfuri & Thomas Rønde, 2021. "Waiting for the Payday? The Market for Startups and the Timing of Entrepreneurial Exit," Management Science, INFORMS, vol. 67(3), pages 1453-1467, March.
    12. Yi Xiang & Miklos Sarvary, 2013. "Buying and selling information under competition," Quantitative Marketing and Economics (QME), Springer, vol. 11(3), pages 321-351, September.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Li, Yongquan & Zhu, Kaijie, 2009. "Information acquisition in new product introduction," European Journal of Operational Research, Elsevier, vol. 198(2), pages 618-625, October.
    2. Yi Xiang & Miklos Sarvary, 2013. "Buying and selling information under competition," Quantitative Marketing and Economics (QME), Springer, vol. 11(3), pages 321-351, September.
    3. Markus Christen, 2005. "Research Note---Cost Uncertainty Is Bliss: The Effect of Competition on the Acquisition of Cost Information for Pricing New Products," Management Science, INFORMS, vol. 51(4), pages 668-676, April.
    4. Soberman, David A., 2009. "Marketing agencies, media experts and sales agents: Helping competitive firms improve the effectiveness of marketing," International Journal of Research in Marketing, Elsevier, vol. 26(1), pages 21-33.
    5. Ke-Wei Huang & Arun Sundararajan, 2011. "Pricing Digital Goods: Discontinuous Costs and Shared Infrastructure," Information Systems Research, INFORMS, vol. 22(4), pages 721-738, December.
    6. James Fan & Christopher Griffin, 2014. "Optimal Digital Product Maintenance with a Continuous Revenue Stream," Papers 1412.8624, arXiv.org, revised Feb 2017.
    7. Yan, Ruiliang & Ghose, Sanjoy, 2010. "Forecast information and traditional retailer performance in a dual-channel competitive market," Journal of Business Research, Elsevier, vol. 63(1), pages 77-83, January.
    8. Rakesh Niraj & Chakravarthi Narasimhan, 2017. "Examining Incentives to Share Demand Information with your Channel Partner," International Journal of Information Technology & Decision Making (IJITDM), World Scientific Publishing Co. Pte. Ltd., vol. 16(04), pages 961-980, July.
    9. Yue, Xiaohang & Liu, John, 2006. "Demand forecast sharing in a dual-channel supply chain," European Journal of Operational Research, Elsevier, vol. 174(1), pages 646-667, October.
    10. Dirk Bergemann & Alessandro Bonatti, 2015. "Selling Cookies," American Economic Journal: Microeconomics, American Economic Association, vol. 7(3), pages 259-294, August.
    11. Kartik Hosanagar & John Chuang & Ramayya Krishnan & Michael D. Smith, 2008. "Service Adoption and Pricing of Content Delivery Network (CDN) Services," Management Science, INFORMS, vol. 54(9), pages 1579-1593, September.
    12. Roland T. Rust & Tuck Siong Chung, 2006. "Marketing Models of Service and Relationships," Marketing Science, INFORMS, vol. 25(6), pages 560-580, 11-12.
    13. Vidyanand Choudhary, 2010. "Use of Pricing Schemes for Differentiating Information Goods," Information Systems Research, INFORMS, vol. 21(1), pages 78-92, March.
    14. Elie Ofek & Özge Turut, 2013. "Vaporware, Suddenware, and Trueware: New Product Preannouncements Under Market Uncertainty," Marketing Science, INFORMS, vol. 32(2), pages 342-355, March.
    15. Zhu, Xiaowei & Mukhopadhyay, Samar K. & Yue, Xiaohang, 2011. "Role of forecast effort on supply chain profitability under various information sharing scenarios," International Journal of Production Economics, Elsevier, vol. 129(2), pages 284-291, February.
    16. Liang Guo & Ying Zhao, 2009. "Voluntary Quality Disclosure and Market Interaction," Marketing Science, INFORMS, vol. 28(3), pages 488-501, 05-06.
    17. Liang Guo, 2009. "The Benefits of Downstream Information Acquisition," Marketing Science, INFORMS, vol. 28(3), pages 457-471, 05-06.
    18. Benedict Dellaert & Niladri Syam, 2001. "Consumer-Producer Interaction: A Strategic Analysis of the Market for Customized Products," Review of Marketing Science Working Papers 1-1-1016, Berkeley Electronic Press.
    19. Abhijit Dutt & Hemant Jain & Sanjeev Kumar, 2018. "Providing Software as a Service: a design decision(s) model," Information Systems and e-Business Management, Springer, vol. 16(2), pages 327-356, May.
    20. Arto Ojala & Pasi Tyrväinen, 2006. "Business models and market entry mode choice of small software firms," Journal of International Entrepreneurship, Springer, vol. 4(2), pages 69-81, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:inm:ormnsc:v:51:y:2005:i:7:p:1092-1100. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Asher (email available below). General contact details of provider: https://edirc.repec.org/data/inforea.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.