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Rejoinder--Estimation Issues for Copulas Applied to Marketing Data

Author

Listed:
  • Peter J. Danaher

    (Melbourne Business School, University of Melbourne, Carlton, Victoria 3053, Australia)

  • Michael S. Smith

    (Melbourne Business School, University of Melbourne, Carlton, Victoria 3053, Australia)

Abstract

Estimating copula models using Bayesian methods presents some subtle challenges, ranging from specification of the prior to computational tractability. There is also some debate about what is the most appropriate copula to employ from those available. We address these issues here and conclude by discussing further applications of copula models in marketing.

Suggested Citation

  • Peter J. Danaher & Michael S. Smith, 2011. "Rejoinder--Estimation Issues for Copulas Applied to Marketing Data," Marketing Science, INFORMS, vol. 30(1), pages 25-28, 01-02.
    • Handle: RePEc:inm:ormksc:v:30:y:2011:i:1:p:25-28
    DOI: 10.1287/mksc.1100.0604
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    References listed on IDEAS

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