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Small Firm Specialisation in Global Value Chains: Evidence from the Cut Flower Industry

Author

Listed:
  • Maureen Benson-Rea

    (Department of Management and International Business, University of Auckland Business School, New Zealand)

  • Christina Stringer

    (Department of Management and International Business, University of Auckland Business School, New Zealand)

Abstract

This is an exploratory study of challenges for small niche producers in the cut flower global value chain (GVC). The study involves interdisciplinary analysis of differentiation strategies to improve positioning and identifies the role of owner-entrepreneurs, innovation, and risk as factors lacking in GVC analysis.

Suggested Citation

  • Maureen Benson-Rea & Christina Stringer, 2015. "Small Firm Specialisation in Global Value Chains: Evidence from the Cut Flower Industry," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 14(1), pages 43-62, June.
    • Handle: RePEc:ijb:journl:v:14:y:2015:i:1:p:43-62
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    References listed on IDEAS

    as
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    Cited by:

    1. Samanthala Hettihewa & Lori S. Kopp & Christopher S. Wright, 2019. "Ethics/Virtues and Consequences: An Exploratory Study of Regional Small Businesses in Developed and Emerging Countries," International Journal of Business and Economics, School of Management Development, Feng Chia University, Taichung, Taiwan, vol. 18(1), pages 17-40, June.

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    More about this item

    Keywords

    SMEs; export marketing; GVCs; cut flower industry;
    All these keywords.

    JEL classification:

    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • L7 - Industrial Organization - - Industry Studies: Primary Products and Construction
    • M16 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - International Business Administration
    • O13 - Economic Development, Innovation, Technological Change, and Growth - - Economic Development - - - Agriculture; Natural Resources; Environment; Other Primary Products
    • Q17 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Agriculture - - - Agriculture in International Trade

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