IDEAS home Printed from
   My bibliography  Save this article

Do you speak European ? Media Economics, Multilingualism and the Digital Single Market


  • Olivier BOMSEL

    (ParisTech Chair of Media and Brand Economics, Cerna, MINES ParisTech)


The economic specificity of media is that their competitiveness relies on the efficiency of their price discrimination schemes. However the discrimination schemes set up in each EU member state result from the path of regulations that have framed the domestic rollout of the media, from the start to the digital age. Besides, multilingualism adds specific costs to all media distribution schemes and inhibits economies of scale in producing or marketing the media across Europe. In order to resist competition from the monolingual United States, the challenge of Europe is to build up coordinated media distribution systems aiming at lowering the discrimination costs of each media while increasing the revenues of their industries. This challenge should be part of the digital single market agenda.

Suggested Citation

  • Olivier BOMSEL, 2011. "Do you speak European ? Media Economics, Multilingualism and the Digital Single Market," Communications & Strategies, IDATE, Com&Strat dept., vol. 1(82), pages 43-62, 2nd quart.
  • Handle: RePEc:idt:journl:cs8202

    Download full text from publisher

    File URL:
    Download Restriction: no

    Other versions of this item:

    References listed on IDEAS

    1. Olivier Bomsel, 2010. "L'économie immatérielle," Post-Print hal-00456407, HAL.
    2. Olivier Bomsel & Heritiana Ranaivoson, 2009. "Decreasing Copyright Enforcement Costs: The Scope of a Gradual Response," Post-Print hal-00446189, HAL.
    Full references (including those not matched with items on IDEAS)

    More about this item


    media economics; price discrimination; versioning; bundling; multilingualism.;

    JEL classification:

    • L52 - Industrial Organization - - Regulation and Industrial Policy - - - Industrial Policy; Sectoral Planning Methods
    • L51 - Industrial Organization - - Regulation and Industrial Policy - - - Economics of Regulation


    Access and download statistics


    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:idt:journl:cs8202. See general information about how to correct material in RePEc.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (BLAVIER Thomas). General contact details of provider: .

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service hosted by the Research Division of the Federal Reserve Bank of St. Louis . RePEc uses bibliographic data supplied by the respective publishers.