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Do you speak European ? Media Economics, Multilingualism and the Digital Single Market

  • Olivier BOMSEL

    (ParisTech Chair of Media and Brand Economics, Cerna, MINES ParisTech)

The economic specificity of media is that their competitiveness relies on the efficiency of their price discrimination schemes. However the discrimination schemes set up in each EU member state result from the path of regulations that have framed the domestic rollout of the media, from the start to the digital age. Besides, multilingualism adds specific costs to all media distribution schemes and inhibits economies of scale in producing or marketing the media across Europe. In order to resist competition from the monolingual United States, the challenge of Europe is to build up coordinated media distribution systems aiming at lowering the discrimination costs of each media while increasing the revenues of their industries. This challenge should be part of the digital single market agenda.

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Article provided by IDATE, Com&Strat dept. in its journal Communications & Strategies.

Volume (Year): 1 (2011)
Issue (Month): 82 (2nd quarter)
Pages: 43-62

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Handle: RePEc:idt:journl:cs8202
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  1. Olivier Bomsel & Heritiana Ranaivoson, 2009. "Decreasing Copyright Enforcement Costs: The Scope of a Gradual Response," Post-Print hal-00446189, HAL.
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