IDEAS home Printed from https://ideas.repec.org/a/ids/ijelfi/v6y2012i1p35-48.html

Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment

Author

Listed:
  • A.M. Sakkthivel

Abstract

This study found that the selected constructs, viz. product attributes, distribution and service and promotion have significant impact on consumer (choice) buying behaviour, while product, price, distribution (internal variables), customer care and brand reputation have significant impact over consumer switching behaviour in a restricted marketing environment. It is also ascertained that technology, influence of peer groups, influence of opinion groups, etc., have no influence over consumer choice (buying) and switching behaviour. The study revealed that price has no impact on consumer choice behaviour; however, price does enjoy influence over consumer switching behaviour.

Suggested Citation

  • A.M. Sakkthivel, 2012. "Modelling consumer choice (buying) and switching behaviour in a restricted marketing environment," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 6(1), pages 35-48.
    • Handle: RePEc:ids:ijelfi:v:6:y:2012:i:1:p:35-48
    as

    Download full text from publisher

    File URL: http://www.inderscience.com/link.php?id=46592
    Download Restriction: Access to full text is restricted to subscribers.
    ---><---

    As the access to this document is restricted, you may want to

    for a different version of it.

    References listed on IDEAS

    as
    1. Mengze Shi & Jeongwen Chiang & Byong-Duk Rhee, 2006. "Price Competition with Reduced Consumer Switching Costs: The Case of "Wireless Number Portability" in the Cellular Phone Industry," Management Science, INFORMS, vol. 52(1), pages 27-38, January.
    2. A.M. Sakkthivel, 2011. "Modelling of determinants influence consumer behaviour towards different technology products," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 5(1), pages 84-103.
    3. Jain, Dipak C & Rao, Ram C, 1990. "Effect of Price on the Demand for Durables: Modeling, Estimation, and Findings," Journal of Business & Economic Statistics, American Statistical Association, vol. 8(2), pages 163-170, April.
    4. Didem Demirhan & Varghese S. Jacob & Srinivasan Raghunathan, 2007. "Strategic IT Investments: The Impact of Switching Cost and Declining IT Cost," Management Science, INFORMS, vol. 53(2), pages 208-226, February.
    5. A.M. Sakkthivel, 2011. "Modelling the impact of internal and external variables on consumer durables in a matured marketing environment," International Journal of Electronic Finance, Inderscience Enterprises Ltd, vol. 5(4), pages 316-332.
    6. Barry L. Bayus, 1992. "The Dynamic Pricing of Next Generation Consumer Durables," Marketing Science, INFORMS, vol. 11(3), pages 251-265.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oleksandr Dorokhov & Liudmyla Dorokhova & Milica Delibasic & Justas Streimikis, 2017. "Consumer Behavior Modeling - Fuzzy Logic Model for Air Purifiers Choosing," Montenegrin Journal of Economics, Economic Laboratory for Transition Research (ELIT), vol. 13(4), pages 61-77.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Koray Cosguner & P. B. (Seethu) Seetharaman, 2022. "Dynamic Pricing for New Products Using a Utility-Based Generalization of the Bass Diffusion Model," Management Science, INFORMS, vol. 68(3), pages 1904-1922, March.
    2. Bayus Barry & Chintagunta Pradeep, 2003. "Competitive Entry and Pricing Responses to Product Innovation," Review of Marketing Science, De Gruyter, vol. 1(1), pages 1-26, August.
    3. Hongmin Li, 2020. "Optimal Pricing Under Diffusion-Choice Models," Operations Research, INFORMS, vol. 68(1), pages 115-133, January.
    4. Amit Mehra & Ram Bala & Ramesh Sankaranarayanan, 2012. "Competitive Behavior-Based Price Discrimination for Software Upgrades," Information Systems Research, INFORMS, vol. 23(1), pages 60-74, March.
    5. Samuel Sale, R. & Mesak, Hani I. & Inman, R. Anthony, 2017. "A dynamic marketing-operations interface model of new product updates," European Journal of Operational Research, Elsevier, vol. 257(1), pages 233-242.
    6. Venkatesan, Rajkumar & Kumar, V., 2002. "A genetic algorithms approach to growth phase forecasting of wireless subscribers," International Journal of Forecasting, Elsevier, vol. 18(4), pages 625-646.
    7. Liberali, Guilherme & Gruca, Thomas S. & Nique, Walter M., 2011. "The effects of sensitization and habituation in durable goods markets," European Journal of Operational Research, Elsevier, vol. 212(2), pages 398-410, July.
    8. Miguel Villas-Boas, J., 2015. "A short survey on switching costs and dynamic competition," International Journal of Research in Marketing, Elsevier, vol. 32(2), pages 219-222.
    9. Hongmin Li & Woonghee Tim Huh, 2012. "Optimal pricing for a short life‐cycle product when customer price‐sensitivity varies over time," Naval Research Logistics (NRL), John Wiley & Sons, vol. 59(7), pages 552-576, October.
    10. Vidyanand Choudhary & Mingdi Xin & Zhe Zhang, 2023. "Sequential IT Investment: Can the Risk of IT Implementation Failure Be Your Friend?," Information Systems Research, INFORMS, vol. 34(3), pages 1017-1044, September.
    11. V. Kumar & Trichy V. Krishnan, 2002. "Multinational Diffusion Models: An Alternative Framework," Marketing Science, INFORMS, vol. 21(3), pages 318-330, July.
    12. Guofang Nan & Xingtao Li & Zan Zhang & Minqiang Li, 2018. "Optimal pricing for new product entry under free strategy," Information Technology and Management, Springer, vol. 19(1), pages 1-19, March.
    13. Jacob Goldenberg & Barak Libai & Eitan Muller & Renana Peres, 2006. "Blazing Saddles: the early and mainstream markets in the High-Tech product life cycle," Israel Economic Review, Bank of Israel, vol. 4(2), pages 85-108.
    14. Yi Xiang & David Soberman & Hubert Gatignon, 2022. "The Effect of Marketing Breadth and Competitive Spread on Category Growth," Production and Operations Management, Production and Operations Management Society, vol. 31(2), pages 622-644, February.
    15. Bacha, Radia & Gasmi, Farid, 2022. "The broadband diffusion process and its determinants in Algeria: A simultaneous estimation," TSE Working Papers 22-1309, Toulouse School of Economics (TSE).
    16. Krishnan, Trichy V. & Feng, Shanfei & Jain, Dipak C., 2023. "Peak sales time prediction in new product sales: Can a product manager rely on it?," Journal of Business Research, Elsevier, vol. 165(C).
    17. Zhengrui Jiang & Dipak C. Jain, 2012. "A Generalized Norton-Bass Model for Multigeneration Diffusion," Management Science, INFORMS, vol. 58(10), pages 1887-1897, October.
    18. Najmeh Madadi & Azanizawati Ma’aram & Kuan Yew Wong, 2017. "A simulation-based product diffusion forecasting method using geometric Brownian motion and spline interpolation," Cogent Business & Management, Taylor & Francis Journals, vol. 4(1), pages 1300992-130, January.
    19. Waters, James, 2013. "Variable marginal propensities to pirate and the diffusion of computer software," MPRA Paper 46036, University Library of Munich, Germany.
    20. Turk, Tomaž & Trkman, Peter, 2012. "Bass model estimates for broadband diffusion in European countries," Technological Forecasting and Social Change, Elsevier, vol. 79(1), pages 85-96.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ids:ijelfi:v:6:y:2012:i:1:p:35-48. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Sarah Parker (email available below). General contact details of provider: http://www.inderscience.com/browse/index.php?journalID=171 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.