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Does Sharing Economy Have a Moral Capital? Comparing Semantic Networks in Social Media and News Media

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  • Elanor Colleoni
  • Nuccio Ludovico
  • Illia Laura
  • Ravindran Kiron

Abstract

Sharing Economy organizations appear to enjoy positive moral capital associated with supporting local entrepreneurs, the economy, and the environment. However, they operate in a regulatory limbo allowing them to engage in business practices that would not be permitted in other sectors. Hence a question remains- Does Sharing Economy (SE) have a moral capital? To explore whether the sharing economy has a moral capital, we explored the discussions around Uber after a number of scandals in 2017 in news media and on Twitter. Our findings show that news media play a critical role in developing and maintaining a positive moral capital of Uber, while the general public on Twitter tend to be more negative and do not afford SE much moral capital.

Suggested Citation

  • Elanor Colleoni & Nuccio Ludovico & Illia Laura & Ravindran Kiron, 2021. "Does Sharing Economy Have a Moral Capital? Comparing Semantic Networks in Social Media and News Media," Journal of Management and Sustainability, Canadian Center of Science and Education, vol. 11(2), pages 1-1, December.
    • Handle: RePEc:ibn:jmsjnl:v:11:y:2021:i:2:p:1
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    References listed on IDEAS

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    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

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