IDEAS home Printed from https://ideas.repec.org/a/ibn/ijbmjn/v11y2016i12p230.html
   My bibliography  Save this article

Determinants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth

Author

Listed:
  • Abdul Haseeb Chaudhary
  • Anum Mukhtar

Abstract

Employees are claimed to be one the important strategic key asset of organization. In today's competitive world, departing of the skilled employees is immense dilemma for organizations especially at managerial level. Organizations not have only bear the cost of hiring and training of these mangers but also these managers act as intellectual capital as they possess knowledge and information of the key strategic areas. This study attempts to study the factors such as self-efficacy, work environment and workplace bullying behavior which governs the psychological patterns of employees in an organization. This paper studied behavioral factors of employees not only proves to be the reason for financial benefits of organization but also become a source of retaining skilled employees within organization which was referred to as relationship continuity in this paper. Structural Equation modeling technique is used to analyze the behavioral pattern of employees of Textile mills from Multan Region through Purposive sampling technique with resulting in 552 respondents. Thus, results from the study enfolded interesting insights identifying the factors which can be a source to improve and retain the skilled labor of the organization and utilizing them for creating the organizational image.

Suggested Citation

  • Abdul Haseeb Chaudhary & Anum Mukhtar, 2016. "Determinants of Relationship Continuity: A Mediational Study of Relationship Quality and Word of Mouth," International Journal of Business and Management, Canadian Center of Science and Education, vol. 11(12), pages 230-230, November.
    • Handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:12:p:230
    as

    Download full text from publisher

    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/download/63540/34718
    Download Restriction: no
    File URL: http://www.ccsenet.org/journal/index.php/ijbm/article/view/63540
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Bone, Paula Fitzgerald, 1995. "Word-of-mouth effects on short-term and long-term product judgments," Journal of Business Research, Elsevier, vol. 32(3), pages 213-223, March.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Zhang, Jason Q. & Craciun, Georgiana & Shin, Dongwoo, 2010. "When does electronic word-of-mouth matter? A study of consumer product reviews," Journal of Business Research, Elsevier, vol. 63(12), pages 1336-1341, December.
    2. Inyoung Chae & Andrew T. Stephen & Yakov Bart & Dai Yao, 2017. "Spillover Effects in Seeded Word-of-Mouth Marketing Campaigns," Marketing Science, INFORMS, vol. 36(1), pages 89-104, January.
    3. Sebastian Schneider, 2022. "Price-related consumer discussions in China and the United States: a cross-cultural study investigating price perceptions and word-of-mouth transmission," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(3), pages 274-290, June.
    4. Gruen, Thomas W. & Osmonbekov, Talai & Czaplewski, Andrew J., 2006. "eWOM: The impact of customer-to-customer online know-how exchange on customer value and loyalty," Journal of Business Research, Elsevier, vol. 59(4), pages 449-456, April.
    5. Minseok Choi & Kyeongseok Han & Jeongil Choi, 2015. "The effects of product attributes and service quality of transportation card solutions on service user’s continuance and word-of-mouth intention," Service Business, Springer;Pan-Pacific Business Association, vol. 9(3), pages 463-490, September.
    6. Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012. "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 19-29.
    7. Eeva-Liisa Oikarinen, 2023. "The Boundaries of a Small Company’s Human Voice: Insights into Dark Humour in Internet Recruitment Advertising," Corporate Reputation Review, Palgrave Macmillan, vol. 26(3), pages 223-241, August.
    8. Chen, Chen & Dou, Ying & Kuang, Yu Flora & Naiker, Vic, 2023. "Do professional ties enhance board seat prospects of independent directors with tainted reputations?," Journal of Banking & Finance, Elsevier, vol. 154(C).
    9. Ying-Chih Chang & Tsu-Ming Yeh & Fan-Yun Pai & Tai-Peng Huang, 2018. "Sport Activity for Health!! The Effects of Karate Participants’ Involvement, Perceived Value, and Leisure Benefits on Recommendation Intention," IJERPH, MDPI, vol. 15(5), pages 1-16, May.
    10. Hartman, Cathy L. & Price, Linda L., 1995. "Special issue on interpersonal buyer behavior in marketing," Journal of Business Research, Elsevier, vol. 32(3), pages 185-188, March.
    11. Heng Tang & Xiaowan Lin, 2019. "Curbing shopping cart abandonment in C2C markets — an uncertainty reduction approach," Electronic Markets, Springer;IIM University of St. Gallen, vol. 29(3), pages 533-552, September.
    12. Kuo-Kuang Chu & Chi-Hua Li, 2012. "The study of the effects of identity-related judgment, affective identification and continuance commitment on WOM behavior," Quality & Quantity: International Journal of Methodology, Springer, vol. 46(1), pages 221-236, January.
    13. Silva, César M. & Rosa, Silvério & Alves, Helena & Carvalho, Pedro G., 2016. "A mathematical model for the customer dynamics based on marketing policy," Applied Mathematics and Computation, Elsevier, vol. 273(C), pages 42-53.
    14. Wang, Saerom & Kirillova, Ksenia & Lehto, Xinran, 2017. "Reconciling unsatisfying tourism experiences: Message type effectiveness and the role of counterfactual thinking," Tourism Management, Elsevier, vol. 60(C), pages 233-243.
    15. Girish Punj, 2013. "Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior," Marketing Letters, Springer, vol. 24(1), pages 97-108, March.
    16. Abdullah Mohammed ALHIDARI & Omar H. Alkadhi, 2018. "Keep Them In: How to Drive Dental Consumers’ Loyalty in the Modern Era?," Expert Journal of Marketing, Sprint Investify, vol. 6(2), pages 106-114.
    17. repec:ags:saea13:143100 is not listed on IDEAS
    18. Koji Ishida & Lisa Slevitch & Katia Siamionava, 2016. "The Effects of Traditional and Electronic Word-of-Mouth on Destination Image: A Case of Vacation Tourists Visiting Branson, Missouri," Administrative Sciences, MDPI, vol. 6(4), pages 1-17, September.
    19. Khare, Adwait & Labrecque, Lauren I. & Asare, Anthony K., 2011. "The Assimilative and Contrastive Effects of Word-of-Mouth Volume: An Experimental Examination of Online Consumer Ratings," Journal of Retailing, Elsevier, vol. 87(1), pages 111-126.
    20. Pescher, Christian & Reichhart, Philipp & Spann, Martin, 2014. "Consumer Decision-making Processes in Mobile Viral Marketing Campaigns," Journal of Interactive Marketing, Elsevier, vol. 28(1), pages 43-54.
    21. Sebastian Schneider & Frank Huber, 2022. "You paid what!? Understanding price-related word-of-mouth and price perception among opinion leaders and innovators," Journal of Revenue and Pricing Management, Palgrave Macmillan, vol. 21(1), pages 64-80, February.

    More about this item

    JEL classification:

    • R00 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General - - - General
    • Z0 - Other Special Topics - - General

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:ibn:ijbmjn:v:11:y:2016:i:12:p:230. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Canadian Center of Science and Education (email available below). General contact details of provider: https://edirc.repec.org/data/cepflch.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.