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Equilibrium Pricing and Advertising Strategy in Oligopoly

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  • Sakuma, Akimitsu

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  • Sakuma, Akimitsu, 1976. "Equilibrium Pricing and Advertising Strategy in Oligopoly," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 11(1), pages 31-46, June.
    • Handle: RePEc:hit:hitjcm:v:11:y:1976:i:1:p:31-46
    DOI: 10.15057/7269
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    References listed on IDEAS

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    1. Perrakis, Stylianos & Sahin, Izzet, 1972. "Resource Allocation and Scale of Operations in a Monopoly Firm: A Dynamic Analysis," International Economic Review, Department of Economics, University of Pennsylvania and Osaka University Institute of Social and Economic Research Association, vol. 13(2), pages 399-407, June.
    2. Lester G. Telser, 1962. "Advertising and Cigarettes," Journal of Political Economy, University of Chicago Press, vol. 70, pages 471-471.
    3. P. Doyle, 1968. "Advertising Expenditure And Consumer Demand," Oxford Economic Papers, Oxford University Press, vol. 20(3), pages 394-416.
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