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Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications

Author

Listed:
  • Chris Chard

    (Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada)

  • Cheryl Mallen

    (Department of Sport Management, Brock University, 500 Glenridge Avenue, St. Catharines, ON L2S 3A1, Canada)

Abstract

Researchers have positioned renewable energy as sustainable and able to mitigate environmental issues associated with fossil fuels. Further, sustainable initiatives have been offered as a point of differentiation for brands. In order to reap the benefits of such differentiation, managers must communicate the initiatives to relevant stakeholders. The research question guiding the current investigation thus was: What is the communication by Canadian sport stadium operators to calls for sustainable initiatives, specifically in the area of renewable energy? The examination included the 15 sport stadiums that hosted a professional team in Canada and their web-based stadium communications on renewable energy (SCORE). Understandings and competencies in renewable energy are proposed as a new function of sport stadium management; communication of these competencies is seen as a key point of differentiation and best practice.

Suggested Citation

  • Chris Chard & Cheryl Mallen, 2013. "Renewable Energy Initiatives at Canadian Sport Stadiums: A Content Analysis of Web-Site Communications," Sustainability, MDPI, vol. 5(12), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:5:y:2013:i:12:p:5119-5134:d:30897
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    References listed on IDEAS

    as
    1. Emery, Paul, 2010. "Past, present, future major sport event management practice: The practitioner perspective," Sport Management Review, Elsevier, vol. 13(2), pages 158-170, May.
    2. Chris Chard & Cheryl Mallen, 2012. "Examining the linkages between automobile use and carbon impacts of community-based ice hockey," Sport Management Review, Taylor & Francis Journals, vol. 15(4), pages 476-484, October.
    3. Li, Yongliang & Wang, Xiang & Jin, Yi & Ding, Yulong, 2012. "An integrated solar-cryogen hybrid power system," Renewable Energy, Elsevier, vol. 37(1), pages 76-81.
    4. Chard, Chris & Mallen, Cheryl, 2012. "Examining the linkages between automobile use and carbon impacts of community-based ice hockey," Sport Management Review, Elsevier, vol. 15(4), pages 476-484.
    5. Paul Emery, 2010. "Past, present, future major sport event management practice: The practitioner perspective," Sport Management Review, Taylor & Francis Journals, vol. 13(2), pages 158-170, April.
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    1. Brian P. McCullough & Jamee Pelcher & Sylvia Trendafilova, 2020. "An Exploratory Analysis of the Environmental Sustainability Performance Signaling Communications among North American Sport Organizations," Sustainability, MDPI, vol. 12(5), pages 1-17, March.
    2. Michal Varmus & Milan Kubina & Gabriel Koman & Patrik Ferenc, 2018. "Ensuring the Long-Term Sustainability Cooperation with Stakeholders of Sports Organizations in SLOVAKIA," Sustainability, MDPI, vol. 10(6), pages 1-19, June.

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