Past, present, future major sport event management practice: The practitioner perspective
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- Parent, Milena M. & Eskerud, Line & Hanstad, Dag Vidar, 2012. "Brand creation in international recurring sports events," Sport Management Review, Elsevier, vol. 15(2), pages 145-159.
- Gerke, Anna & Chanavat, Nicolas & Benson-Rea, Maureen, 2014. "How can Country-of-Origin image be leveraged to create global sporting goods brands?," Sport Management Review, Elsevier, vol. 17(2), pages 174-189.
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KeywordsMajor sport event Event management Practitioner;
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