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From Farm to Rural Hostel: New Opportunities and Challenges Associated with Tourism Expansion in Daxi, a Village in Anji County, Zhejiang, China

Author

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  • Lucas Gutierrez Rodriguez

    (Department of Ecology, Autonomous University of Madrid, Calle Darwin 2, 28049-Madrid, Spain)

  • Manuel Ruiz Perez

    (Department of Ecology, Autonomous University of Madrid, Calle Darwin 2, 28049-Madrid, Spain)

  • Xiaosheng Yang

    (Research Institute of Subtropical Forestry, Chinese Academy of Forestry, Da Qiao Road, Fuyang, 311400-Zhejiang, China)

  • Geriletu

    (Research Institute of Subtropical Forestry, Chinese Academy of Forestry, Da Qiao Road, Fuyang, 311400-Zhejiang, China)

Abstract

China has become one of the leading international tourism destinations, ranking third at a world level. A fast expanding domestic tourism offers new development opportunities to rural areas. Our results from Daxi Village of Anji County, a popular tourist destination in East China, show that farmers are seizing this opportunity that currently represents 27% of total household income. The better educated young generation is benefitting most, being particularly relevant for women that can develop off-farm activities around the family hostels ( nongjiale ) and tourist shops. Visitor’s general satisfaction is high, although there is some concern for environmental quality and overcrowding due to the very high number of tourists that come to the village. Our model suggests that tourism will keep growing at least for another decade, which will strain the area, posing potentially severe environmental problems and challenging the long term sustainability of the tourism development model.

Suggested Citation

  • Lucas Gutierrez Rodriguez & Manuel Ruiz Perez & Xiaosheng Yang & Geriletu, 2011. "From Farm to Rural Hostel: New Opportunities and Challenges Associated with Tourism Expansion in Daxi, a Village in Anji County, Zhejiang, China," Sustainability, MDPI, vol. 3(1), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:3:y:2011:i:1:p:306-321:d:11090
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    References listed on IDEAS

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    4. Dong, Xiao-Yuan & MacPhail, Fiona & Bowles, Paul & Ho, Samuel P. S., 2004. "Gender Segmentation at Work in China's Privatized Rural Industry: Some Evidence from Shandong and Jiangsu," World Development, Elsevier, vol. 32(6), pages 979-998, June.
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    Cited by:

    1. Qi Mu & Fabrizio Aimar, 2022. "How Are Historical Villages Changed? A Systematic Literature Review on European and Chinese Cultural Heritage Preservation Practices in Rural Areas," Land, MDPI, vol. 11(7), pages 1-20, June.
    2. Daniela Ruxandra Andrei & Rodica-Manuela Gogonea & Marian Zaharia & Jean-Vasile Andrei, 2014. "Is Romanian Rural Tourism Sustainable? Revealing Particularities," Sustainability, MDPI, vol. 6(12), pages 1-13, December.
    3. Paola M. Leanza & Simona M. C. Porto & Vincenzo Sapienza & Santi M. Cascone, 2016. "A Heritage Interpretation-Based Itinerary to Enhance Tourist Use of Traditional Rural Buildings," Sustainability, MDPI, vol. 8(1), pages 1-19, January.
    4. Martinho, Vítor João Pereira Domingues, 2013. "Tourism in the Portuguese Rural Areas," EconStor Preprints 71761, ZBW - Leibniz Information Centre for Economics.

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