IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i4p1680-d1341215.html
   My bibliography  Save this article

Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies

Author

Listed:
  • Giannis Theofanous

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

  • Alkis Thrassou

    (Department of Management, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

  • Naziyet Uzunboylu

    (GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia, 2417 Nicosia, Cyprus)

Abstract

In the fast-paced digital economy, stakeholders across regions, industries and organisational typologies are recognising the growing significance of adopting customer-centric digital strategies. Inexorably, this necessitates the comprehension of consumer behaviours across a diverse customer spectrum, including individuals with disabilities (PwD). In this context, the present expert-driven conceptual research examines tourism digital sustainability and inclusion and elucidates the role of tourism e-commerce platforms in promoting a barrier-free digital environment for PwD and creating a more inclusive and sustainable online marketing landscape. The findings highlight the need for ongoing evaluation and improvement of the user experience to achieve satisfaction, loyalty and stakeholder engagement, as well as the factors in need of consideration towards a barrier-free and sustainable e-commerce environment. Further research could explore the assessment of the framework presented here in a practical context towards implementation to uncover its strengths and limitations.

Suggested Citation

  • Giannis Theofanous & Alkis Thrassou & Naziyet Uzunboylu, 2024. "Digital Inclusivity: Advancing Accessible Tourism via Sustainable E-Commerce and Marketing Strategies," Sustainability, MDPI, vol. 16(4), pages 1-15, February.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1680-:d:1341215
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/4/1680/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/4/1680/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Ezgi Özcan & Zehra Güçhan Topcu & Hüseyin Arasli, 2021. "Determinants of Travel Participation and Experiences of Wheelchair Users Traveling to the Bodrum Region: A Qualitative Study," IJERPH, MDPI, vol. 18(5), pages 1-27, February.
    2. Eva Martin-Fuentes & Sara Mostafa-Shaalan & Juan Pedro Mellinas, 2021. "Accessibility in Inclusive Tourism? Hotels Distributed through Online Channels," Societies, MDPI, vol. 11(2), pages 1-12, April.
    3. Shaw, Gareth & Bailey, Adrian & Williams, Allan, 2011. "Aspects of service-dominant logic and its implications for tourism management: Examples from the hotel industry," Tourism Management, Elsevier, vol. 32(2), pages 207-214.
    4. Järvi, Henna & Kähkönen, Anni-Kaisa & Torvinen, Hannu, 2018. "When value co-creation fails: Reasons that lead to value co-destruction," Scandinavian Journal of Management, Elsevier, vol. 34(1), pages 63-77.
    5. Luisa Errichiello & Roberto Micera, 2018. "Leveraging Smart Open Innovation for Achieving Cultural Sustainability: Learning from a New City Museum Project," Sustainability, MDPI, vol. 10(6), pages 1-23, June.
    6. Rust, Roland T., 2020. "The future of marketing," International Journal of Research in Marketing, Elsevier, vol. 37(1), pages 15-26.
    7. Marek Zabłocki & Bogdan Branowski & Przemysław Kurczewski & Jarosław Gabryelski & Maciej Sydor, 2022. "Designing Innovative Assistive Technology Devices for Tourism," IJERPH, MDPI, vol. 19(21), pages 1-20, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Albérico Travassos Rosário & Joana Carmo Dias, 2025. "The Role of Digital Marketing in Shaping Sustainable Consumption: Insights from a Systematic Literature Review," Sustainability, MDPI, vol. 17(17), pages 1-29, August.
    2. Kochuma Inna & Hranovska Viktoriia & Demko Valentina & Dzhumurat Volodymyr & Horiashchenko Maksym, 2024. "Digital Inclusion of Tourism Business in the Conditions of Global Smartization: Potential, Mechanisms and Strategic Tools," Polish Journal of Sport and Tourism, Sciendo, vol. 31(4), pages 33-45.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Yuxiang Chris Zhao & Jingwen Lian & Yan Zhang & Shijie Song & Xinlin Yao, 2024. "Value co‐creation in cultural heritage information practices: Literature review and future agenda: An Annual Review of Information Science and Technology (ARIST) paper," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 75(3), pages 298-323, March.
    2. Chen, Yanyan & Mandler, Timo & Meyer-Waarden, Lars, 2021. "Three decades of research on loyalty programs: A literature review and future research agenda," Journal of Business Research, Elsevier, vol. 124(C), pages 179-197.
    3. Surajit Bag & Shivam Gupta & Ajay Kumar & Uthayasankar Sivarajah, 2021. "An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance," Post-Print hal-03188195, HAL.
    4. Dina Loncaric & Jasmina Dlacic & Andrijana Kos Kavran, 2018. "Improving Quality Of Life Through Co-Creating Tourist Experience €“ What Does Experience Marketing Have To Do With It?," Economic Thought and Practice, Department of Economics and Business, University of Dubrovnik, vol. 27(1), pages 103-121, june.
    5. Papavasileiou, Emmanouil & Lyons, Sean & Shaw, Gareth & Georgiou, Anthimos, 2017. "Work values in tourism: Past, present and future," Annals of Tourism Research, Elsevier, vol. 64(C), pages 150-162.
    6. Carmen Berne-Manero & Maria Gómez-Campillo & Mercedes Marzo-Navarro & Marta Pedraja-Iglesias, 2018. "Reviewing the Online Tourism Value Chain," Administrative Sciences, MDPI, vol. 8(3), pages 1-18, August.
    7. Maria Rosario Perello-Marín & Gabriela Ribes-Giner & Odette Pantoja Díaz, 2018. "Enhancing Education for Sustainable Development in Environmental University Programmes: A Co-Creation Approach," Sustainability, MDPI, vol. 10(1), pages 1-17, January.
    8. Stephen L. Vargo & Robert F. Lusch, 2016. "Institutions and axioms: an extension and update of service-dominant logic," Journal of the Academy of Marketing Science, Springer, vol. 44(1), pages 5-23, January.
    9. van Heerde, Harald J. & Dekimpe, Marnik G., 2024. "Household and retail panel data in retailing research: Time for a renaissance?," Journal of Retailing, Elsevier, vol. 100(1), pages 104-113.
    10. Miikka Blomster & Timo Koivumäki, 2022. "Exploring the resources, competencies, and capabilities needed for successful machine learning projects in digital marketing," Information Systems and e-Business Management, Springer, vol. 20(1), pages 123-169, March.
    11. Pallant, Jason I. & Pallant, Jessica L. & Sands, Sean J. & Ferraro, Carla R. & Afifi, Eslam, 2022. "When and how consumers are willing to exchange data with retailers: An exploratory segmentation," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    12. Hoekstra, Janny C. & Leeflang, Peter S.H., 2023. "Thriving through turbulence," European Management Journal, Elsevier, vol. 41(5), pages 730-743.
    13. Gomes, Leonardo Augusto de Vasconcelos & Fleury, André Leme & Oliveira, Maicon Gouvêa de & Facin, Ana Lucia Figueiredo, 2021. "Ecosystem policy roadmapping," Technological Forecasting and Social Change, Elsevier, vol. 170(C).
    14. Mara Cerquetti & Domenico Sardanelli & Concetta Ferrara, 2024. "Measuring museum sustainability within the framework of institutional theory: A dictionary‐based content analysis of French and British National Museums' annual reports," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 2260-2276, May.
    15. Manis, K.T. & Madhavaram, Sreedhar, 2023. "AI-Enabled marketing capabilities and the hierarchy of capabilities: Conceptualization, proposition development, and research avenues," Journal of Business Research, Elsevier, vol. 157(C).
    16. Vinay Singh & Brijesh Nanavati & Arpan Kumar Kar & Agam Gupta, 2023. "How to Maximize Clicks for Display Advertisement in Digital Marketing? A Reinforcement Learning Approach," Information Systems Frontiers, Springer, vol. 25(4), pages 1621-1638, August.
    17. J. Ramon Gil-Garcia & Tzuhao Chen & Mila Gasco-Hernandez, 2023. "Smart City Results and Sustainability: Current Progress and Emergent Opportunities for Future Research," Sustainability, MDPI, vol. 15(10), pages 1-17, May.
    18. Appiah, Gloria & Bonsu, Samuel K. & Sarpong, David, 2021. "The unpowered customer: Co-creation as tactics of the weak," Journal of Business Research, Elsevier, vol. 133(C), pages 317-326.
    19. Piera Buonincontri & Roberto Micera & María Murillo-Romero & Tommasina Pianese, 2021. "Where Does Sustainability Stand in Underground Tourism? A Literature Review," Sustainability, MDPI, vol. 13(22), pages 1-28, November.
    20. Giuseppe Russo & Andrea Moretta Tartaglione & Ylenia Cavacece, 2019. "Empowering Patients to Co-Create a Sustainable Healthcare Value," Sustainability, MDPI, vol. 11(5), pages 1-20, March.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:4:p:1680-:d:1341215. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.