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Shifting Workplace Paradigms: Twitter Sentiment Insights on Work from Home

Author

Listed:
  • Amlan Haque

    (School of Business & Law, CQUniversity, Sydney 2000, Australia)

  • Kishore Singh

    (School of Business & Law, CQUniversity, Brisbane 4000, Australia)

  • Sabi Kaphle

    (School of Health, Medical and Applied Sciences, CQUniversity, Melbourne 3000, Australia)

  • Heena Panchasara

    (School of Engineering and Technology, CQUniversity, Melbourne 3000, Australia)

  • Wen-Chun Tseng

    (School of Engineering and Technology, CQUniversity, Cairns 4870, Australia)

Abstract

The COVID-19 pandemic has forced organisations to evaluate whether work from home (WFH) best fits future office management and employee productivity. The increasing popularity of web-based social media increases the possibility of using employees’ sentiment and opinion-mining techniques to track and monitor their preferences for WFH through Twitter. While social media platforms provide useful data-mining information about employee opinions, more research must be conducted to investigate the sentiment on Twitter of WFH employees. This paper meets this research demand by analysing a random sample of 755,882,104 tweets linked to employees’ opinions and beliefs regarding WFH. Moreover, an analysis of Google trends revealed a positive sentiment toward WFH. The results of this paper explore whether people (as employees) are enthusiastic and optimistic about WFH. This paper suggests that WFH has positive and supportive potential as an HRM strategy to increase workplace effectiveness for greater staff engagement and organisational sustainability.

Suggested Citation

  • Amlan Haque & Kishore Singh & Sabi Kaphle & Heena Panchasara & Wen-Chun Tseng, 2024. "Shifting Workplace Paradigms: Twitter Sentiment Insights on Work from Home," Sustainability, MDPI, vol. 16(2), pages 1-18, January.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:2:p:871-:d:1322589
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    References listed on IDEAS

    as
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