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Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives Knowledge

Author

Listed:
  • Rogel Angelo A. Rebualos

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines
    School of Graduate Studies, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Yogi Tri Prasetyo

    (International Bachelor Program in Engineering, Yuan Ze University, 135 Yuan-Tung Rd., Chung-Li 32003, Taiwan
    Department of Industrial Engineering and Management, Yuan Ze University, 135 Yuan-Tung Rd., Chung-Li 32003, Taiwan)

  • Maela Madel L. Cahigas

    (School of Industrial Engineering and Engineering Management, Mapúa University, 658 Muralla St., Intramuros, Manila 1002, Philippines)

  • Reny Nadlifatin

    (Department of Information Systems, Institut Teknologi Sepuluh Nopember, Kampus ITS Sukolilo, Surabaya 60111, Indonesia)

  • Ma. Janice J. Gumasing

    (Department of Industrial and Systems Engineering, Gokongwei College of Engineering, De La Salle University, Manila 1004, Philippines)

  • Irene Dyah Ayuwati

    (Rectorate, University of Surabaya, Surabaya 60293, Indonesia)

Abstract

The application of sustainability practices has become one of the key drivers to gaining a favorable stand in the market. However, petroleum companies are hesitant with its implementation due to the perceived negative financial impact. This study was conducted to determine the purchase intentions of consumers from petroleum stations implementing sustainability practices by utilizing the pro-environmental planned behavior (PEPB) framework. The research utilized an online questionnaire with 400 respondents who have been a petrol station customer. The data were examined with a higher-order construct using partial least squares structural equation modelling (PLS-SEM). The findings showed a positive relationship between variables and revealed that economic concern, subjective norms, perceived behavioral control, economic factors, and sustainable knowledge significantly influenced customers’ intention to purchase goods and services from a petrol station adopting sustainability practices, while attitude was found to have no direct significant impact on customers’ intention. The results of this study adds value to the potential increase in PEPB understanding and consumer behavior and may be beneficial for petroleum companies as the basis for managerial decisions regarding the implementation of sustainability practices or initiatives towards adopting the concept of “green stations” and consumer preferences to attract purchase intentions.

Suggested Citation

  • Rogel Angelo A. Rebualos & Yogi Tri Prasetyo & Maela Madel L. Cahigas & Reny Nadlifatin & Ma. Janice J. Gumasing & Irene Dyah Ayuwati, 2024. "Investigating Factors Affecting the Purchase Intention in Petroleum Stations Implementing Sustainable Practices: A Pro-Environmental Behavior Approach with a Consideration of Sustainable Initiatives K," Sustainability, MDPI, vol. 16(10), pages 1-28, May.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:10:p:4121-:d:1394607
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    References listed on IDEAS

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