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Tourism Recovery and Sustainability Post Pandemic: An Integrated Approach for Kenya’s Tourism Hotspots

Author

Listed:
  • David Chiawo

    (School of Tourism and Hospitality, Strathmore University, P.O. Box 59857, Nairobi 00200, Kenya)

  • Collins Haggai

    (School of Tourism and Hospitality, Strathmore University, P.O. Box 59857, Nairobi 00200, Kenya)

  • Veronica Muniu

    (School of Tourism and Hospitality, Strathmore University, P.O. Box 59857, Nairobi 00200, Kenya)

  • Rose Njuguna

    (School of Tourism and Hospitality, Strathmore University, P.O. Box 59857, Nairobi 00200, Kenya)

  • Peggy Ngila

    (Department of Agricultural Sciences, South Eastern Kenya University, P.O. Box 170, Kitui 90200, Kenya)

Abstract

The COVID-19 pandemic has had a significant impact on the tourism industry, leading to global economic and societal disruptions, and a growing risk of a global recession. This project aimed to investigate the impact of the pandemic on conservation, communities, and businesses in Masai Mara, and identify critical factors for sustainable tourism recovery. Four objectives were explored: (1) awareness of critical factors for tourism recovery and sustainability during and after the pandemic period; (2) socio-economic vulnerabilities of indigenous communities to COVID-19; (3) lessons learned to enhance adaptation and resilience; and (4) the impact of COVID-19 on conservation management of the destination. We used mixed methods, including field observations, key informant interviews, and focus group discussions, to collect data from tourism industry businesses and policymakers in the Masai Mara conservation area. The findings indicated a negative large-scale effect on conservation, tourism business, and communities in the area. The study recommends integrated interventions by both county and national governments, targeting small, medium, and micro enterprises. The persistence of the economic damage to the tourism sector will depend on how both county and national governments handle policy interventions towards the funding of tourism SMMEs, the community livelihood programme, and conservation partnerships to incentivize tourism recovery.

Suggested Citation

  • David Chiawo & Collins Haggai & Veronica Muniu & Rose Njuguna & Peggy Ngila, 2023. "Tourism Recovery and Sustainability Post Pandemic: An Integrated Approach for Kenya’s Tourism Hotspots," Sustainability, MDPI, vol. 15(9), pages 1-13, April.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:9:p:7291-:d:1134463
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    References listed on IDEAS

    as
    1. Breisinger, Clemens & Raouf, Mariam & Wiebelt, Manfred & Kamaly, Ahmed & Karara, Mouchera, 2020. "Impact of COVID-19 on the Egyptian economy: Economic sectors, jobs, and households," MENA policy notes 6, International Food Policy Research Institute (IFPRI).
    2. Warwick McKibbin & Roshen Fernando, 2021. "The Global Macroeconomic Impacts of COVID-19: Seven Scenarios," Asian Economic Papers, MIT Press, vol. 20(2), pages 1-30, Summer.
    3. Yang, Yang & Zhang, Hongru & Chen, Xiang, 2020. "Coronavirus pandemic and tourism: Dynamic stochastic general equilibrium modeling of infectious disease outbreak," Annals of Tourism Research, Elsevier, vol. 83(C).
    4. Shiqi Zhang & Tianwei Sun & Yuan Lu, 2023. "The COVID-19 Pandemic and Tourists’ Risk Perceptions: Tourism Policies’ Mediating Role in Sustainable and Resilient Recovery in the New Normal," Sustainability, MDPI, vol. 15(2), pages 1-20, January.
    Full references (including those not matched with items on IDEAS)

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