IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i17p13017-d1228186.html
   My bibliography  Save this article

The Evolution of Corporate Innovation in the O2O Model—Case Studies in the Chinese Jewelry Retail Sector

Author

Listed:
  • Minghong Shi

    (School of Design and Innovation, Shenzhen Technology University, Shenzhen 518118, China
    Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City 22058, Taiwan)

  • Chao Zhang

    (Department of Visual Communication Design, Hebei Art & Design Academy, Baoding 273199, China)

  • Chun-Liang Chen

    (Graduate School of Creative Industry Design, National Taiwan University of Arts, New Taipei City 22058, Taiwan)

Abstract

The latest craze of new retailing has required the traditional jewelry industry to cope with it head-on. The aims of this article are to discover how the jewelry retail companies can innovate and evolve in the current wave of new retailing and understand how they use relevant technologies in their omni-channel operations. The selected methodology is a qualitative explanatory multi-case study. Four types of enterprises of the jewelry retail sector were selected. We find that there are four corporate innovation types in the jewelry retail sector, including: price-driven, service-driven, technology-driven, and demand-driven models. Case enterprises have established their own innovation approaches with regard to the adoption of omni-channel technology. This study advocated that different types of enterprise have different channel resources and assets, so they should set up customized omni-channel strategies in accordance with the advantages of their resources and the needs of target customers.

Suggested Citation

  • Minghong Shi & Chao Zhang & Chun-Liang Chen, 2023. "The Evolution of Corporate Innovation in the O2O Model—Case Studies in the Chinese Jewelry Retail Sector," Sustainability, MDPI, vol. 15(17), pages 1-39, August.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13017-:d:1228186
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/17/13017/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/17/13017/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Varadarajan, Rajan & Srinivasan, Raji & Vadakkepatt, Gautham Gopal & Yadav, Manjit S. & Pavlou, Paul A. & Krishnamurthy, Sandeep & Krause, Tom, 2010. "Interactive Technologies and Retailing Strategy: A Review, Conceptual Framework and Future Research Directions," Journal of Interactive Marketing, Elsevier, vol. 24(2), pages 96-110.
    2. Penrose, Edith, 2009. "The Theory of the Growth of the Firm," OUP Catalogue, Oxford University Press, edition 4, number 9780199573844, Decembrie.
    3. Faye I. Smith & Rick L. Wilson, 1995. "The predictive validity of the Karnani and Wernerfelt model of multipoint competition," Strategic Management Journal, Wiley Blackwell, vol. 16(2), pages 143-160.
    4. Geoff Walsham, 2006. "Doing interpretive research," European Journal of Information Systems, Taylor & Francis Journals, vol. 15(3), pages 320-330, June.
    5. Bradlow, Eric T. & Gangwar, Manish & Kopalle, Praveen & Voleti, Sudhir, 2017. "The Role of Big Data and Predictive Analytics in Retailing," Journal of Retailing, Elsevier, vol. 93(1), pages 79-95.
    6. Constance E. Helfat & Margaret A. Peteraf, 2003. "The dynamic resource‐based view: capability lifecycles," Strategic Management Journal, Wiley Blackwell, vol. 24(10), pages 997-1010, October.
    7. Cenamor, Javier & Parida, Vinit & Wincent, Joakim, 2019. "How entrepreneurial SMEs compete through digital platforms: The roles of digital platform capability, network capability and ambidexterity," Journal of Business Research, Elsevier, vol. 100(C), pages 196-206.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Forliano, Canio & Ferraris, Alberto & Bivona, Enzo & Couturier, Jerome, 2022. "Pouring new wine into old bottles: A dynamic perspective of the interplay among environmental dynamism, capabilities development, and performance," Journal of Business Research, Elsevier, vol. 142(C), pages 448-463.
    2. Scheuer, Luca Joachim & Thaler, Julia, 2023. "How do dynamic capabilities affect performance? A systematic review of mediators," European Management Journal, Elsevier, vol. 41(6), pages 914-931.
    3. Gupta, Shaphali & Leszkiewicz, Agata & Kumar, V. & Bijmolt, Tammo & Potapov, Dmitriy, 2020. "Digital Analytics: Modeling for Insights and New Methods," Journal of Interactive Marketing, Elsevier, vol. 51(C), pages 26-43.
    4. Tian, Meng & Chen, Yang & Tian, Guanghao & Huang, Wei & Hu, Chuan, 2023. "The role of digital transformation practices in the operations improvement in manufacturing firms: A practice-based view," International Journal of Production Economics, Elsevier, vol. 262(C).
    5. Wu, Linfei & Sun, Liwen & Chang, Qing & Zhang, Die & Qi, Peixiao, 2022. "How do digitalization capabilities enable open innovation in manufacturing enterprises? A multiple case study based on resource integration perspective," Technological Forecasting and Social Change, Elsevier, vol. 184(C).
    6. Md. Mominur Rahman & Bilkis Akhter, 2021. "The impact of investment in human capital on bank performance: evidence from Bangladesh," Future Business Journal, Springer, vol. 7(1), pages 1-13, December.
    7. Charfeddine, Lanouar & Umlai, Mohamed, 2023. "ICT sector, digitization and environmental sustainability: A systematic review of the literature from 2000 to 2022," Renewable and Sustainable Energy Reviews, Elsevier, vol. 184(C).
    8. Myint Moe Chit, 2018. "Political openness and the growth of small and medium enterprises: empirical evidence from transition economies," Empirical Economics, Springer, vol. 55(2), pages 781-804, September.
    9. Alhamzah Alnoor & Khai Wah Khaw & XinYing Chew & Sammar Abbas & Zeeshan Zaib Khattak, 2023. "The Influence of the Barriers of Hybrid Strategy on Strategic Competitive Priorities: Evidence from Oil Companies," Global Journal of Flexible Systems Management, Springer;Global Institute of Flexible Systems Management, vol. 24(2), pages 179-198, June.
    10. Rosenbaum, Mark S. & Ramirez, Germán Contreras & Campbell, Jeffrey & Klaus, Philipp, 2021. "The product is me: Hyper-personalized consumer goods as unconventional luxury," Journal of Business Research, Elsevier, vol. 129(C), pages 446-454.
    11. Dominik M. Wielgos & Christian Homburg & Christina Kuehnl, 2021. "Digital business capability: its impact on firm and customer performance," Journal of the Academy of Marketing Science, Springer, vol. 49(4), pages 762-789, July.
    12. André de Abreu Saraiva Monteiro Alves & Fernando Manuel Pereira de Oliveira Carvalho, 2022. "How Dynamic Managerial Capabilities, Entrepreneurial Orientation, and Operational Capabilities Impact Microenterprises’ Global Performance," Sustainability, MDPI, vol. 15(1), pages 1-23, December.
    13. Nils Grashof, 2020. "Sinking or swimming in the cluster labour pool? A firm-specific analysis of the effect of specialized labour," Jena Economics Research Papers 2020-006, Friedrich-Schiller-University Jena.
    14. Tim Gruchmann & Nadine Pratt & Jan Eiten & Ani Melkonyan, 2020. "4PL Digital Business Models in Sea Freight Logistics: The Case of FreightHub," Logistics, MDPI, vol. 4(2), pages 1-14, May.
    15. Marcos Carchano & Inmaculada Carrasco & Angela González, 2025. "Examining environmental proactivity in the Spanish wine industry: The moderating role of size," Agribusiness, John Wiley & Sons, Ltd., vol. 41(1), pages 127-157, January.
    16. Quan Anh Nguyen & Gillian Sullivan Mort, 0. "Conceptualising organisational-level and microfoundational capabilities: an integrated view of born-globals’ internationalisation," International Entrepreneurship and Management Journal, Springer, vol. 0, pages 1-23.
    17. Malen, Joel, 2015. "Motivating And Enabling Firm Innovation Effort: Integrating Penrosian And Behavioral Theory Perspectives On Slack Resources," Hitotsubashi Journal of commerce and management, Hitotsubashi University, vol. 49(1), pages 37-54, October.
    18. Trippel, Arthur, 2015. "Born Globals: Darstellung und kritische Würdigung," Ilmenauer Schriften zur Betriebswirtschaftslehre, Technische Universität Ilmenau, Institut für Betriebswirtschaftslehre, volume 1, number 12015, January.
    19. Namin, Aidin & Soysal, Gonca P. & Ratchford, Brian T., 2022. "Alleviating demand uncertainty for seasonal goods: An analysis of attribute-based markdown policy for fashion retailers," Journal of Business Research, Elsevier, vol. 145(C), pages 671-681.
    20. Dimitri Percia David & Alain Mermoud & S'ebastien Gillard, 2021. "Cyber-Security Investment in the Context of Disruptive Technologies: Extension of the Gordon-Loeb Model," Papers 2112.04310, arXiv.org.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:17:p:13017-:d:1228186. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.