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How does financial robustness enhance the product market competitiveness of new retail enterprises? The moderating role of external supervision

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  • Miao, Yong
  • Wan, Ting

Abstract

This paper explores the relationship between financial robustness and the product market competitiveness of new retail enterprises, as well as the underlying mechanisms. The study shows that financial robustness significantly enhances the product market competitiveness of new retail enterprises, and improvements in external supervision and information disclosure quality strengthen this positive effect. Additionally, this paper verifies that enhancing the quality of internal controls is a key pathway through which financial robustness promotes enterprise competitiveness. Notably, the impact of financial robustness on the product market competitiveness of new retail enterprises varies significantly depending on the enterprises’ management model, executive green cognition level, and the degree of green transformation.

Suggested Citation

  • Miao, Yong & Wan, Ting, 2025. "How does financial robustness enhance the product market competitiveness of new retail enterprises? The moderating role of external supervision," Finance Research Letters, Elsevier, vol. 85(PC).
    • Handle: RePEc:eee:finlet:v:85:y:2025:i:pc:s1544612325013480
    DOI: 10.1016/j.frl.2025.108091
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    Keywords

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    JEL classification:

    • G30 - Financial Economics - - Corporate Finance and Governance - - - General
    • L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General
    • M14 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - Corporate Culture; Diversity; Social Responsibility
    • M41 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Accounting
    • M48 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Accounting - - - Government Policy and Regulation

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