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Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis

Author

Listed:
  • Maosheng Yang

    (School of Public Administration and Policy, Renmin University of China, Beijing 100872, China)

  • Ping Li

    (College of Humanities and Education, Nanchang Institute of Technology, Nanchang 330044, China)

  • Honghong Zhou

    (School of Language and Communication Studies, Beijing Jiaotong University, Beijing 100044, China)

  • Zeyu Li

    (School of Economics & Management, Jiangxi Science and Technology Normal University, Nanchang 330038, China)

  • Lei Feng

    (School of Public Administration and Policy, Renmin University of China, Beijing 100872, China)

Abstract

While technology factors are the main driver of the booming real estate APP platforms with important implications for user behavior pattern during and post-pandemic contexts, there is a lack of adequate research. In response, this study explores the user behavior pattern of real estate APP platforms to promote user mental health by taking the real estate APP platforms users as the participants based on theory of technology readiness and acceptance model. Data collected from offline surveys are analyzed using PLS-SEM. The results reveal the technology readiness index positively affects individuals’ perceived usefulness and satisfaction, ultimately positively affects individuals’ continuance intention with real estate APP platforms; satisfaction with real estate APP platforms mediated the relationship between technology readiness index, perceived ease of use, perceived usefulness, and individuals’ continuance intention with real estate APP platforms. However, the group comparison finds no significant difference in user behavior patterns by gender. The contribution of this study is to reveal the influence mechanisms of digital technology on users’ behavioral patterns toward real estate APP platforms, which can help guide the sustainable development of real estate APP platforms and promote user mental health and wellbeing in the post-COVID era.

Suggested Citation

  • Maosheng Yang & Ping Li & Honghong Zhou & Zeyu Li & Lei Feng, 2023. "Understanding the Impact Mechanism of User Behavior Pattern toward Real Estate APP Platforms in the Post-COVID Era: A Quantitative Analysis," Sustainability, MDPI, vol. 15(11), pages 1-21, June.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:11:p:8926-:d:1161588
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    References listed on IDEAS

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