IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2022i1p315-d1014464.html
   My bibliography  Save this article

Promoting the Tripartite Cooperative Mechanism of E-Commerce Poverty Alleviation: Based on the Evolutionary Game Method

Author

Listed:
  • Shizhen Bai

    (School of Management, Harbin University of Commerce, Harbin 150028, China)

  • Wenzhen Yu

    (School of Management, Harbin University of Commerce, Harbin 150028, China)

  • Man Jiang

    (School of Management, Harbin University of Commerce, Harbin 150028, China)

Abstract

E-commerce agriculture has gradually become an important force in poverty alleviation. Some large e-commerce enterprises in China, such as Alibaba and JD, have carried out poverty alleviation activities with the support of the government. With the enthusiasm of consumers towards the goal of helping farmers, they can continue to develop e-commerce agriculture and efficiently achieve this goal. However, the unstable relationship among e-commerce enterprises, the government, and consumers with regard to poverty alleviation hinders the realization of poverty reduction goals. To promote the cooperation among the three parties under e-commerce poverty alleviation, this study uses the evolutionary game method. First, this study analyzes the collaborative mechanism of the government, e-commerce enterprises, and consumers participating in poverty alleviation. Second, based on the above analysis, a tripartite evolutionary game model is constructed. A payment matrix is established to analyze the factors that affect the strategic choices of participants, and the conditions for promoting the tripartite collaborative mechanism of poverty alleviation are discussed using numerical simulation. The results show the following: (1) The reduction in poverty alleviation costs and the increase in cooperation benefits are important factors in promoting the choice of poverty alleviation strategies. (2) E-commerce enterprises are more sensitive to consumer preferences for helping farmers. When consumer preferences for helping farmers are low, the government’s early efforts to participate in poverty alleviation can guide e-commerce enterprises and consumers to participate in cooperative poverty alleviation. (3) The government and e-commerce enterprises can reduce poverty alleviation incentives and agricultural product premiums by increasing the willingness of e-commerce enterprises and consumers to support farmers in the initial stage to promote the participation of all parties in poverty alleviation at a relatively low cost.

Suggested Citation

  • Shizhen Bai & Wenzhen Yu & Man Jiang, 2022. "Promoting the Tripartite Cooperative Mechanism of E-Commerce Poverty Alleviation: Based on the Evolutionary Game Method," Sustainability, MDPI, vol. 15(1), pages 1-21, December.
    • Handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:315-:d:1014464
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/1/315/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/15/1/315/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jida Liu & Yuwei Song & Shi An & Changqi Dong, 2022. "How to Improve the Cooperation Mechanism of Emergency Rescue and Optimize the Cooperation Strategy in China: A Tripartite Evolutionary Game Model," IJERPH, MDPI, vol. 19(3), pages 1-27, January.
    2. de Janvry, Alain & Sadoulet, Elisabeth, 2020. "Using agriculture for development: Supply- and demand-side approaches," World Development, Elsevier, vol. 133(C).
    3. Yun Chen & Zhigen Hu & Quan Liu & Shu Chen, 2020. "Evolutionary Game Analysis of Tripartite Cooperation Strategy under Mixed Development Environment of Cascade Hydropower Stations," Water Resources Management: An International Journal, Published for the European Water Resources Association (EWRA), Springer;European Water Resources Association (EWRA), vol. 34(6), pages 1951-1970, April.
    4. Guoyin Xu & Tong Zhao & Rong Wang, 2022. "Research on the Efficiency Measurement and Spatial Spillover Effect of China’s Regional E-Commerce Poverty Alleviation from the Perspective of Sustainable Development," Sustainability, MDPI, vol. 14(14), pages 1-18, July.
    5. Na Zhang & XiangXiang Zhang & Ming Lei & Yingjie Yang, 2020. "Multiagent Collaborative Governance for Targeted Poverty Alleviation from the Perspective of Stakeholders," Complexity, Hindawi, vol. 2020, pages 1-21, August.
    6. Vincenzina Caputo & Jayson L. Lusk, 2020. "What agricultural and food policies do U.S. consumers prefer? A best–worst scaling approach," Agricultural Economics, International Association of Agricultural Economists, vol. 51(1), pages 75-93, January.
    7. Laxmi Prasad Pant, 2019. "Responsible innovation through conscious contestation at the interface of agricultural science, policy, and civil society," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 36(2), pages 183-197, June.
    8. Zhiyuan Yu & Kun Zhang, 2022. "The Determinants of Purchase Intention on Agricultural Products via Public-Interest Live Streaming for Farmers during COVID-19 Pandemic," Sustainability, MDPI, vol. 14(21), pages 1-22, October.
    9. Yanju Zhou & Jie Zhang & Yumei Zeng, 2021. "Borrowing or crowdfunding: a comparison of poverty alleviation participation modes considering altruistic preferences," International Journal of Production Research, Taylor & Francis Journals, vol. 59(21), pages 6564-6578, November.
    10. Xu, Li & Zhang, Qin & Shi, Xunpeng, 2019. "Stakeholders strategies in poverty alleviation and clean energy access: A case study of China's PV poverty alleviation program," Energy Policy, Elsevier, vol. 135(C).
    11. Yujia Huo & Jiali Wang & Xiangyu Guo & Yang Xu, 2022. "The Collaboration Mechanism of Agricultural Product Supply Chain Dominated by Farmer Cooperatives," Sustainability, MDPI, vol. 14(10), pages 1-21, May.
    12. Wanki Moon & Gabriel Pino, 2018. "Do U.S. citizens support government intervention in agriculture? Implications for the political economy of agricultural protection," Agricultural Economics, International Association of Agricultural Economists, vol. 49(1), pages 119-129, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Xiaoyu Wang & Guangming Li & Rongmei Jiang, 2023. "Research on Purchase Intention of E-Commerce Poverty Alleviation Products Based on Perceived Justice Perspective," Sustainability, MDPI, vol. 15(3), pages 1-21, January.
    2. Chen Yu, 2020. "Targeted industrial poverty alleviation in China’s Rural Areas: Evidence From Yulin Township," Journal of Advances in Humanities and Social Sciences, Dr. Yi-Hsing Hsieh, vol. 6(2), pages 78-88.
    3. Zhang, Zumeng & Ding, Liping & Wang, Chaofan & Dai, Qiyao & Shi, Yin & Zhao, Yujia & Zhu, Yuxuan, 2022. "Do operation and maintenance contracts help photovoltaic poverty alleviation power stations perform better?," Energy, Elsevier, vol. 259(C).
    4. Liu, Changyu & Song, Yadong & Wang, Wei & Shi, Xunpeng, 2023. "The governance of manufacturers’ greenwashing behaviors: A tripartite evolutionary game analysis of electric vehicles," Applied Energy, Elsevier, vol. 333(C).
    5. Neema Ciza Angélique & Vwima Stany & Philippe Lebailly & Hossein Azadi, 2022. "Agricultural Development in the Fight against Poverty: The Case of South Kivu, DR Congo," Land, MDPI, vol. 11(4), pages 1-24, March.
    6. Fuhong Zhang & Apurbo Sarkar & Hongyu Wang, 2021. "Does Internet and Information Technology Help Farmers to Maximize Profit: A Cross-Sectional Study of Apple Farmers in Shandong, China," Land, MDPI, vol. 10(4), pages 1-18, April.
    7. Muunda, Emmanuel & Mtimet, Nadhem & Schneider, Franziska & Wanyoike, Francis & Dominguez-Salas, Paula & Alonso, Silvia, 2021. "Could the new dairy policy affect milk allocation to infants in Kenya? A best-worst scaling approach," Food Policy, Elsevier, vol. 101(C).
    8. Yan Jin & Liyun Zhang & Lu Feng, 2022. "Success Factors of Cross-Border Agricultural Investments for Opium Poppy Alternative Project under China’s Belt and Road Initiative," Sustainability, MDPI, vol. 14(23), pages 1-16, November.
    9. Li, Jiaxin & Wang, Zihan & Cheng, Xin & Shuai, Jing & Shuai, Chuanmin & Liu, Jing, 2020. "Has solar PV achieved the national poverty alleviation goals? Empirical evidence from the performances of 52 villages in rural China," Energy, Elsevier, vol. 201(C).
    10. Camara, Alhassane & Savard, Luc, 2023. "Impact of agricultural input subsidy policy on market participation and income distribution in Africa: A bottom-up/top-down approach," Economic Modelling, Elsevier, vol. 129(C).
    11. Shahzad, Umer & Gupta, Mansi & Sharma, Gagan Deep & Rao, Amar & Chopra, Ritika, 2022. "Resolving energy poverty for social change: Research directions and agenda," Technological Forecasting and Social Change, Elsevier, vol. 181(C).
    12. Vijaya Sunder M & Anupama Prashar, 2023. "State and citizen responsiveness in fighting a pandemic crisis: A systems thinking perspective," Systems Research and Behavioral Science, Wiley Blackwell, vol. 40(1), pages 170-193, January.
    13. Giller, Ken E. & Andersson, Jens & Delaune, Thomas & Silva, João Vasco & Descheemaeker, Katrien & van de Ven, Gerrie & Schut, Antonius G.T. & van Wijk, Mark & Hammond, Jim & Hochman, Zvi & Taulya, God, 2022. "IFAD Research Series 83: The future of farming: who will produce our food?," IFAD Research Series 322005, International Fund for Agricultural Development (IFAD).
    14. Hartarska, Valentina M. & Zhang, Jingfang & Nadolnyak, Denis A., 2023. "Scope Economies from Rural and Urban Microfinance Services," 2023 Annual Meeting, July 23-25, Washington D.C. 335439, Agricultural and Applied Economics Association.
    15. Songsermsawas, Tisorn & Kafle, Kashi & Winters, Paul, 2021. "Decomposing the Impacts of an Agricultural Value Chain Investment by Gender and Ethnicity: The case of Nepal," 2021 Conference, August 17-31, 2021, Virtual 315047, International Association of Agricultural Economists.
    16. Liu, Dandan & Wang, Delu & Mao, Jinqi, 2023. "Study on policy synergy strategy of the central government and local governments in the process of coal de-capacity: Based on a two-stage evolutionary game method," Resources Policy, Elsevier, vol. 80(C).
    17. Feiyue Wang & Ziling Xie & Hui Liu & Zhongwei Pei & Dingli Liu, 2022. "Multiobjective Emergency Resource Allocation under the Natural Disaster Chain with Path Planning," IJERPH, MDPI, vol. 19(13), pages 1-19, June.
    18. William Lacy, 2023. "Local food systems, citizen and public science, empowered communities, and democracy: hopes deserving to live," Agriculture and Human Values, Springer;The Agriculture, Food, & Human Values Society (AFHVS), vol. 40(1), pages 1-17, March.
    19. Jamali, Mohammad-Bagher & Rasti-Barzoki, Morteza & Khosroshahi, Hossein & Altmann, Jörn, 2022. "An evolutionary game-theoretic approach to study the technological transformation of the industrial sector toward renewable electricity procurement: A case study of Iran," Applied Energy, Elsevier, vol. 318(C).
    20. Biggeri, Mario & Carraro, Alessandro & Ciani, Federico & Romano, Donato, 2022. "Disentangling the impact of a multiple-component project on SDG dimensions: The case of durum wheat value chain development in Oromia (Ethiopia)," World Development, Elsevier, vol. 153(C).

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2022:i:1:p:315-:d:1014464. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.