IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i23p16067-d990508.html
   My bibliography  Save this article

Communicating Terroir through Wine Label Toponymy Greek Wineries Practice

Author

Listed:
  • Theodosios Tsiakis

    (Department of Organisation Management, Marketing and Tourism, International Hellenic University, 57400 Thessaloniki, Greece)

  • Eleni Anagnostou

    (Department of Organisation Management, Marketing and Tourism, International Hellenic University, 57400 Thessaloniki, Greece)

  • Giuseppe Granata

    (Department of Economics, University Mercatorum of Rome, 00186 Rome, Italy)

  • Vasiliki Manakou

    (School of Civil Engineering, Faculty of Engineering, Aristotle University of Thessaloniki, 54124 Thessaloniki, Greece)

Abstract

For the majority of consumers, the label is the primary motivation for wine purchases. Ιt appears from the literature that consumer behavior is influenced by the variety of information on the label, which captures with simplicity and clarity, the key information that the potential buyer needs to know. History, place, variety, name, and figure, are some of the basic elements that form the wine label and have the potential to profoundly affect consumer engagement with bottled wine. What do Greek Wineries wish to communicate through their wine labels? Historical concepts, identity, or quality? Could soft power and place branding be suitable factors to help transfer this message and achieve wishful feedback to the consumer’s awareness? A case study is presented, according to which Greek producers select three fundamental cues: toponymy, name description, justification of the name choice and language. Driven by this case study, the paper intends to open a discussion about the implementation of theories such as soft power and sense of place by wine industries on a global level in combination with the importance of the toponymy, not only on the labeling but also on other communicational aspects.

Suggested Citation

  • Theodosios Tsiakis & Eleni Anagnostou & Giuseppe Granata & Vasiliki Manakou, 2022. "Communicating Terroir through Wine Label Toponymy Greek Wineries Practice," Sustainability, MDPI, vol. 14(23), pages 1-18, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16067-:d:990508
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/23/16067/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/23/16067/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. François Lenglet, 2014. "Influence of terroir products meaning on consumer’s expectations and likings," Post-Print hal-01132644, HAL.
    2. Delmas, Magali A. & Grant, Laura E., 2008. "Eco-Labeling Strategies: The Eco-Premium Puzzle In The Wine Industry," Working Papers 37325, American Association of Wine Economists.
    3. Jianyu Yu & Zohra Bouamra-Mechemache & Angelo Zago, 2018. "What is in a Name? Information, Heterogeneity, and Quality in a Theory of Nested Names," American Journal of Agricultural Economics, Agricultural and Applied Economics Association, vol. 100(1), pages 286-310.
    4. Melewar, T.C. & Skinner, Heather, 2020. "Territorial brand management: Beer, authenticity, and sense of place," Journal of Business Research, Elsevier, vol. 116(C), pages 680-689.
    5. Shmuel Shamai & Zinaida Ilatov, 2005. "Measuring Sense Of Place: Methodological Aspects," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 96(5), pages 467-476, December.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Galbreath, Jeremy, 2017. "Drivers Of Environmental Sustainability In Wine Firms: The Role And Effect Of Women In Leadership," Working Papers 253851, American Association of Wine Economists.
    2. Ehmke, Mariah Dolsen & Bonanno, Alessandro & Boys, Kathryn & Smith, Trenton G., 2019. "Food fraud: economic insights into the dark side of incentives," Australian Journal of Agricultural and Resource Economics, Australian Agricultural and Resource Economics Society, vol. 63(4), October.
    3. Dastrup, Samuel R. & Graff Zivin, Joshua & Costa, Dora L. & Kahn, Matthew E., 2012. "Understanding the Solar Home price premium: Electricity generation and “Green” social status," European Economic Review, Elsevier, vol. 56(5), pages 961-973.
    4. Alexandros Aristotelis Koupatsiaris & Hara Drinia, 2024. "Expanding Geoethics: Interrelations with Geoenvironmental Education and Sense of Place," Sustainability, MDPI, vol. 16(5), pages 1-34, February.
    5. Agnès Durrande-Moreau & François Courvoisier & Anne-Marie Bocquet, 2017. "The new integrated agritourism, a sustainable tourism trend [Le nouvel agritourisme intégré, une tendance du tourisme durable]," Post-Print hal-01555233, HAL.
    6. Fatmaelzahraa Hussein & John Stephens & Reena Tiwari, 2020. "Cultural Memories and Sense of Place in Historic Urban Landscapes: The Case of Masrah Al Salam, the Demolished Theatre Context in Alexandria, Egypt," Land, MDPI, vol. 9(8), pages 1-16, August.
    7. Guzhen Zhou & Wuyang Hu & Wenchao Huang, 2016. "Are Consumers Willing to Pay More for Sustainable Products? A Study of Eco-Labeled Tuna Steak," Sustainability, MDPI, vol. 8(5), pages 1-18, May.
    8. Gunnar Gutsche & Bernhard Zwergel, 2016. "Information barriers and SRI market participation – Can sustainability and transparency labels help?," MAGKS Papers on Economics 201624, Philipps-Universität Marburg, Faculty of Business Administration and Economics, Department of Economics (Volkswirtschaftliche Abteilung).
    9. Eugenio Pomarici & Riccardo Vecchio & Angela Mariani, 2015. "Wineries’ Perception of Sustainability Costs and Benefits: An Exploratory Study in California," Sustainability, MDPI, vol. 7(12), pages 1-11, December.
    10. Janne P. Ikäheimo, 2021. "Arctic narratives: brewing a brand with neolocalism," Journal of Brand Management, Palgrave Macmillan, vol. 28(4), pages 374-387, July.
    11. Chen, Xuqi & Gao, Zhifeng & Swisher, Marilyn & House, Lisa & Zhao, Xin, 2018. "Eco-labeling in the Fresh Produce Market: Not All Environmentally Friendly Labels Are Equally Valued," Ecological Economics, Elsevier, vol. 154(C), pages 201-210.
    12. McKercher, Bob & Wang, Dan & Park, Eerang, 2015. "Social impacts as a function of place change," Annals of Tourism Research, Elsevier, vol. 50(C), pages 52-66.
    13. Negro, Giacomo & Hannan, Michael T. & Fassiotto, Magali A., 2012. "Category Signaling: Biodynamic and Organic Winemaking in Alsace," Research Papers 2101, Stanford University, Graduate School of Business.
    14. Anne Marel Hilbers & Frans J. Sijtsma & Tim Busscher & Jos Arts, 2022. "Identifying Citizens' Place Values for Integrated Planning of Road Infrastructure Projects," Tijdschrift voor Economische en Sociale Geografie, Royal Dutch Geographical Society KNAG, vol. 113(1), pages 35-56, February.
    15. Działek, Jarosław, 2013. "In search of a new identity in Polish mountains: the case of Babia Góra," MPRA Paper 49438, University Library of Munich, Germany.
    16. Lacœuilhe, Jérôme & Louis, Didier & Lombart, Cindy, 2017. "Impacts of product, store and retailer perceptions on consumers’ relationship to terroir store brand," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 43-53.
    17. Zhanguo Zhu & Qinyuan Shen & Zhifeng Gao, 2022. "Consumer choices in agricultural markets with multitier collective labels and private brands," Agribusiness, John Wiley & Sons, Ltd., vol. 38(4), pages 905-922, October.
    18. Tatiana Bouzdine-Chameeva & Coralie Rames-Briois & Philippe Barbe, 2013. "Les circuits de distribution des vins bio en France," Economia agro-alimentare, FrancoAngeli Editore, vol. 15(3), pages 103-123.
    19. Jean‐Sauveur Ay, 2021. "The Informational Content of Geographical Indications," American Journal of Agricultural Economics, John Wiley & Sons, vol. 103(2), pages 523-542, March.
    20. Maria Cipollaro & Sara Fabbrizzi & Veronica Alampi Sottini & Bruno Fabbri & Silvio Menghini, 2021. "Linking Sustainability, Embeddedness and Marketing Strategies: A Study on the Craft Beer Sector in Italy," Sustainability, MDPI, vol. 13(19), pages 1-17, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:23:p:16067-:d:990508. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.