IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i19p12210-d925883.html
   My bibliography  Save this article

Operational Decision and Sustainability of Green Agricultural Supply Chain with Consumer-Oriented Altruism

Author

Listed:
  • Guangxing Wei

    (School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China)

  • Linrong Zhou

    (School of Economics and Management, Chongqing Jiaotong University, Chongqing 400074, China)

  • Binta Bary

    (West African Oil Pipeline (Benin) Company S.A., Cotonou P.O. Box 458, Benin)

Abstract

The agricultural supply chain has to balance the economic, environmental, and social dimensions of sustainability. This paper investigates the green agricultural supply chain, consisting of a manufacturer and a retailer, who are both altruistic towards consumers. Such consumer-oriented altruism is different from the widely adopted enterprise-oriented altruism, which only measures the altruistic behaviors among supply chain enterprises. In the approach of game theory, the optimal operational decision is obtained, and thereby the economic, environmental, and social dimensions of sustainability are described rationally and attained, respectively. The impacts of consumer-oriented altruism on the sustainability of the green agricultural supply chain are analyzed and compared in a systematic way. A case study is carried out before drawing conclusions and managerial implications. The findings can be concluded as follows. Firstly, consumer-oriented altruism changes the operational performance of the green agricultural supply chain by enhancing the green level of agricultural products, cutting down the pricing decisions and marginal profit of each supply chain enterprise. Secondly, consumer-oriented altruism simultaneously facilitates each dimension of sustainability to different extents, and economic sustainability is promoted the most prominently, whereas environmental sustainability is improved the least. Thirdly, the retailer’s consumer-oriented altruism always improves each dimension of sustainability more than the manufacturer’s altruism does, and the advantage in the economic dimension is the most significant, while that in the environmental dimension is the smallest.

Suggested Citation

  • Guangxing Wei & Linrong Zhou & Binta Bary, 2022. "Operational Decision and Sustainability of Green Agricultural Supply Chain with Consumer-Oriented Altruism," Sustainability, MDPI, vol. 14(19), pages 1-25, September.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12210-:d:925883
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/19/12210/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/19/12210/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Shaojian Qu & Hui Yang & Ying Ji, 2021. "Low-carbon supply chain optimization considering warranty period and carbon emission reduction level under cap-and-trade regulation," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(12), pages 18040-18067, December.
    2. S Swami & J Shah, 2013. "Channel coordination in green supply chain management," Journal of the Operational Research Society, Palgrave Macmillan;The OR Society, vol. 64(3), pages 336-351, March.
    3. Robert Wiedmer & Judith M. Whipple & Stanley E. Griffis & Clay M. Voorhees, 2020. "Resource Scarcity Perceptions in Supply Chains: The Effect of Buyer Altruism on the Propensity for Collaboration," Journal of Supply Chain Management, Institute for Supply Management, vol. 56(4), pages 45-64, October.
    4. Chen, Chialin & Zhang, Jun & Delaurentis, Teresa, 2014. "Quality control in food supply chain management: An analytical model and case study of the adulterated milk incident in China," International Journal of Production Economics, Elsevier, vol. 152(C), pages 188-199.
    5. Niederhoff, Julie A. & Kouvelis, Panos, 2016. "Generous, spiteful, or profit maximizing suppliers in the wholesale price contract: A behavioral study," European Journal of Operational Research, Elsevier, vol. 253(2), pages 372-382.
    6. Wang, Yuyan & Yu, Zhaoqing & Jin, Mingzhou & Mao, Jiafu, 2021. "Decisions and coordination of retailer-led low-carbon supply chain under altruistic preference," European Journal of Operational Research, Elsevier, vol. 293(3), pages 910-925.
    7. Fei Ye & Qiang Lin & Yina Li, 2020. "Coordination for contract farming supply chain with stochastic yield and demand under CVaR criterion," Operational Research, Springer, vol. 20(1), pages 369-397, March.
    8. Nur Sunar & Erica Plambeck, 2016. "Allocating Emissions Among Co-Products: Implications for Procurement and Climate Policy," Manufacturing & Service Operations Management, INFORMS, vol. 18(3), pages 414-428, July.
    9. Guangdong Liu & Jinggui Chen & Ziyang Li & Huagui Zhu & Liu Zhi, 2022. "Green Supply Chain Innovation Strategies, considering Government Subsidy and Altruistic Preference," Mathematical Problems in Engineering, Hindawi, vol. 2022, pages 1-24, February.
    10. Jonkman, Jochem & Barbosa-Póvoa, Ana P. & Bloemhof, Jacqueline M., 2019. "Integrating harvesting decisions in the design of agro-food supply chains," European Journal of Operational Research, Elsevier, vol. 276(1), pages 247-258.
    11. Gonela, Vinay & Zhang, Jun & Osmani, Atif & Onyeaghala, Raphael, 2015. "Stochastic optimization of sustainable hybrid generation bioethanol supply chains," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 77(C), pages 1-28.
    12. Rohmer, S.U.K. & Gerdessen, J.C. & Claassen, G.D.H., 2019. "Sustainable supply chain design in the food system with dietary considerations: A multi-objective analysis," European Journal of Operational Research, Elsevier, vol. 273(3), pages 1149-1164.
    13. Yael Perlman & Yaacov Ozinci & Sara Westrich, 2022. "Pricing decisions in a dual supply chain of organic and conventional agricultural products," Annals of Operations Research, Springer, vol. 314(2), pages 601-616, July.
    14. Barbosa-Póvoa, Ana Paula & da Silva, Cátia & Carvalho, Ana, 2018. "Opportunities and challenges in sustainable supply chain: An operations research perspective," European Journal of Operational Research, Elsevier, vol. 268(2), pages 399-431.
    15. Xiaohuan Wang & Zhi-Ping Fan & Zheng Liu, 2016. "Optimal markdown policy of perishable food under the consumer price fairness perception," International Journal of Production Research, Taylor & Francis Journals, vol. 54(19), pages 5811-5828, October.
    16. Fan, Ruguo & Lin, Jinchai & Zhu, Kaiwei, 2019. "Study of game models and the complex dynamics of a low-carbon supply chain with an altruistic retailer under consumers’ low-carbon preference," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 528(C).
    17. Zhao, Xiaofei & Wang, Ping & Pal, Raktim, 2021. "The effects of agro-food supply chain integration on product quality and financial performance: Evidence from Chinese agro-food processing business," International Journal of Production Economics, Elsevier, vol. 231(C).
    18. Weihua Liu & Xiaoyu Yan & Wanying Wei & Dong Xie & Di Wang, 2018. "Altruistic preference for investment decisions in the logistics service supply chain," European Journal of Industrial Engineering, Inderscience Enterprises Ltd, vol. 12(4), pages 598-635.
    19. Antonella Meneghetti & Luca Monti, 2015. "Greening the food supply chain: an optimisation model for sustainable design of refrigerated automated warehouses," International Journal of Production Research, Taylor & Francis Journals, vol. 53(21), pages 6567-6587, November.
    20. Vernon N. Hsu & Guoming Lai & Guitian Liang, 2019. "Agricultural Partnership for Dairy Farming," Production and Operations Management, Production and Operations Management Society, vol. 28(12), pages 3042-3059, December.
    21. Zhibing Lin, 2019. "Price and location competition in supply chain with horizontal altruistic retailers," Flexible Services and Manufacturing Journal, Springer, vol. 31(2), pages 255-278, June.
    22. Luona Song & Yiqing Luo & Zixi Chang & Chunhua Jin & Merveille Nicolas, 2022. "Blockchain Adoption in Agricultural Supply Chain for Better Sustainability: A Game Theory Perspective," Sustainability, MDPI, vol. 14(3), pages 1-21, January.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Taghikhah, Firouzeh & Voinov, Alexey & Shukla, Nagesh & Filatova, Tatiana & Anufriev, Mikhail, 2021. "Integrated modeling of extended agro-food supply chains: A systems approach," European Journal of Operational Research, Elsevier, vol. 288(3), pages 852-868.
    2. Xiao Zhou & Xiancong Wu, 2023. "Decisions for a Retailer-Led Low-Carbon Supply Chain Considering Altruistic Preference under Carbon Quota Policy," Mathematics, MDPI, vol. 11(4), pages 1-23, February.
    3. Junhai Ma & Jiecai Chen & Yuxin Liu, 2022. "Research on optimization of food supply chain considering product traceability recall and safety investment," Managerial and Decision Economics, John Wiley & Sons, Ltd., vol. 43(8), pages 3953-3972, December.
    4. Wang, Yuyan & Yu, Zhaoqing & Jin, Mingzhou & Mao, Jiafu, 2021. "Decisions and coordination of retailer-led low-carbon supply chain under altruistic preference," European Journal of Operational Research, Elsevier, vol. 293(3), pages 910-925.
    5. Wang, Haiyan & Zhan, Sha-lei & Ng, Chi To & Cheng, T.C.E., 2020. "Coordinating quality, time, and carbon emissions in perishable food production: A new technology integrating GERT and the Bayesian approach," International Journal of Production Economics, Elsevier, vol. 225(C).
    6. Carlos A. Moreno-Camacho & Jairo R. Montoya-Torres & Anicia Jaegler, 2023. "Sustainable supply chain network design: a study of the Colombian dairy sector," Annals of Operations Research, Springer, vol. 324(1), pages 573-599, May.
    7. Zhou, Haijie & Chen, Kebing & Wang, Shengbin, 2023. "Two-period pricing and inventory decisions of perishable products with partial lost sales," European Journal of Operational Research, Elsevier, vol. 310(2), pages 611-626.
    8. Shi, Jinzhao & Liu, Dian & Du, Qiang & Cheng, T.C.E., 2023. "The role of the procurement commitment contract in a low-carbon supply chain with a capital-constrained supplier," International Journal of Production Economics, Elsevier, vol. 255(C).
    9. Fu, Ke & Li, Yanzhi & Mao, Huiqiang & Miao, Zhaowei, 2023. "Firms’ production and green technology strategies: The role of emission asymmetry and carbon taxes," European Journal of Operational Research, Elsevier, vol. 305(3), pages 1100-1112.
    10. Rana Azab & Rana S. Mahmoud & Rahma Elbehery & Mohamed Gheith, 2023. "A Bi-Objective Mixed-Integer Linear Programming Model for a Sustainable Agro-Food Supply Chain with Product Perishability and Environmental Considerations," Logistics, MDPI, vol. 7(3), pages 1-29, July.
    11. Tao Li & Xiaotong Xu & Weirong Liu & Chengdong Shi, 2023. "Pricing Decision of Three-Level Agricultural Supply Chain Based on Blockchain Traceability and Altruistic Preference," Sustainability, MDPI, vol. 15(4), pages 1-25, February.
    12. Wang, Yuyan & Wang, Dexia & Cheng, T.C.E. & Zhou, Rui & Gao, Junhong, 2023. "Decision and coordination of E-commerce closed-loop supply chains with fairness concern," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 173(C).
    13. Li, Hongping & Zha, Yong & Bi, Gongbing, 2023. "Agricultural insurance and power structure in a capital-constrained supply chain," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 171(C).
    14. Qiang Du & Jiajie Zhou, 2022. "Evolution of Low Carbon Supply Chain Research: A Systematic Bibliometric Analysis," IJERPH, MDPI, vol. 19(23), pages 1-20, November.
    15. Yuyan Wang & Zhaoqing Yu & Liang Shen & Runjie Fan & Rongyun Tang, 2021. "Decisions and Coordination in E-Commerce Supply Chain under Logistics Outsourcing and Altruistic Preferences," Mathematics, MDPI, vol. 9(3), pages 1-23, January.
    16. Sara Al-Haidous & Tareq Al-Ansari, 2019. "Sustainable Liquefied Natural Gas Supply Chain Management: A Review of Quantitative Models," Sustainability, MDPI, vol. 12(1), pages 1-23, December.
    17. Genhasi Ge & Daoping Wang & Mesumbe Bianca Epede, 2022. "Pricing Policies of Green Dual-Channel Supply Chain with Fairness Concerns and Altruistic Preferences Based on Consumers’ Environmental Awareness and Channel Preference," IJERPH, MDPI, vol. 19(20), pages 1-28, October.
    18. Xia, Qiu & Zhi, Bangdong & Wang, Xiaojun, 2021. "The role of cross-shareholding in the green supply chain: Green contribution, power structure and coordination," International Journal of Production Economics, Elsevier, vol. 234(C).
    19. Jingna Ji & Dengli Tang & Jiansheng Huang, 2022. "Green Credit Financing and Emission Reduction Decisions in a Retailer-Dominated Supply Chain with Capital Constraint," Sustainability, MDPI, vol. 14(17), pages 1-26, August.
    20. Dukkanci, Okan & Peker, Meltem & Kara, Bahar Y., 2019. "Green hub location problem," Transportation Research Part E: Logistics and Transportation Review, Elsevier, vol. 125(C), pages 116-139.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:19:p:12210-:d:925883. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.