Socioeconomic Drivers of Fish Consumption in Qatar

The demand and supply gap in local fish production provides opportunities for investment in fish production and processing that are non-artisanal. Accordingly, this paper uses the Qatar Semi-Annual Survey, a nationally representative repeated cross-sectional dataset, to analyze consumers’ willingness to consume processed fish and the consumption intensity. Given the ordinal nature of the main outcome variable, namely processed fish consumption intensity, we use the ordered probit model with sample selection. The first part of our analytical strategy helps us to examine determinants of processed fish consumption, while the second part establishes factors associated with processed fish consumption intensity. The findings suggest that the majority of the respondents have a low interest in consuming processed fish. Nonetheless, we find that demographic and socioeconomic factors influence the intensity of consuming processed fish in Qatar. Specifically, consuming processed fish sometimes or very often is positively associated with age, living in a household with no children, and labor force participation. In comparison, Qatari households, tertiary education, and living in a middle-income household are factors that are likely to reduce consuming processed fish sometimes or very often. Our findings have important implications for investment in processed fish in Qatar. Specifically, the results help in targeting different consumer segments given a better understanding of factors associated with processed fish and fishery product consumption and the intensity of consumption among consumers in Qatar. The insights drawn from this study are a fundamental precondition for advancing the processed fish and fishery product industry in Qatar, an industry with the potential to generate by-products with benefits, such as energy and animal feed, prolonging fish and fishery product shelf life and convenience for consumers. Moreover, other countries in the region are likely to benefit from the insights drawn from this study.