IDEAS home Printed from https://ideas.repec.org/p/hal/journl/hal-03847453.html
   My bibliography  Save this paper

The impact of nature video exposure on pro-environmental behavior: An experimental investigation

Author

Listed:
  • Lisette Ibanez

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

  • Sébastien Roussel

    (CEE-M - Centre d'Economie de l'Environnement - Montpellier - CNRS - Centre National de la Recherche Scientifique - INRAE - Institut National de Recherche pour l’Agriculture, l’Alimentation et l’Environnement - Institut Agro Montpellier - Institut Agro - Institut national d'enseignement supérieur pour l'agriculture, l'alimentation et l'environnement - UM - Université de Montpellier)

Abstract

We analyze whether exposure to a nature documentary increases pro-environmental behavior (PEB). We test this causal link in an experiment where subjects viewed a video featuring either an urban (control treatment) or a nature setting (nature treatment). We consider two types of behavior: a monetary donation to an environmental non-governmental organization (ENGO) that we call an eco-donation, and subsequently, a non-monetary decision (i.e., recycle or not recycle headphone protectors) that we call an eco-action. We find that virtual exposure to nature boosts both eco-donation and eco-action. Interestingly, the increase in PEB only occurs for individuals who express low environmental values. We did not find any negative or positive spillover effects on the eco-action. We finally provide robustness checks and discuss policy implications.

Suggested Citation

  • Lisette Ibanez & Sébastien Roussel, 2022. "The impact of nature video exposure on pro-environmental behavior: An experimental investigation," Post-Print hal-03847453, HAL.
    • Handle: RePEc:hal:journl:hal-03847453
    DOI: 10.1371/journal.pone.0275806
    Note: View the original document on HAL open archive server: https://hal.inrae.fr/hal-03847453
    as

    Download full text from publisher

    File URL: https://hal.inrae.fr/hal-03847453/document
    Download Restriction: no
    File URL: https://libkey.io/10.1371/journal.pone.0275806?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    References listed on IDEAS

    as
    1. Tiefenbeck, Verena & Staake, Thorsten & Roth, Kurt & Sachs, Olga, 2013. "For better or for worse? Empirical evidence of moral licensing in a behavioral energy conservation campaign," Energy Policy, Elsevier, vol. 57(C), pages 160-171.
    2. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
    3. Ben Greiner, 2015. "Subject pool recruitment procedures: organizing experiments with ORSEE," Journal of the Economic Science Association, Springer;Economic Science Association, vol. 1(1), pages 114-125, July.
    4. Farrow, Katherine & Grolleau, Gilles & Ibanez, Lisette, 2017. "Social Norms and Pro-environmental Behavior: A Review of the Evidence," Ecological Economics, Elsevier, vol. 140(C), pages 1-13.
    5. Ankinée Kirakozian, 2016. "The determinants of household recycling: social influence, public policies and environmental preferences," Applied Economics, Taylor & Francis Journals, vol. 48(16), pages 1481-1503, April.
    6. Ibanez, Lisette & Moureau, Nathalie & Roussel, Sébastien, 2017. "How do incidental emotions impact pro-environmental behavior? Evidence from the dictator game," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 150-155.
    7. Sophie Clot & Gilles Grolleau & Lisette Ibanez, 2016. "Do good deeds make bad people?," European Journal of Law and Economics, Springer, vol. 42(3), pages 491-513, December.
    8. Schubert, Christian, 2017. "Green nudges: Do they work? Are they ethical?," Ecological Economics, Elsevier, vol. 132(C), pages 329-342.
    9. Christoph Engel, 2011. "Dictator games: a meta study," Experimental Economics, Springer;Economic Science Association, vol. 14(4), pages 583-610, November.
    10. Aaron R. Brough & James E. B. Wilkie & Jingjing Ma & Mathew S. Isaac & David Gal, 2016. "Is Eco-Friendly Unmanly? The Green-Feminine Stereotype and Its Effect on Sustainable Consumption," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 43(4), pages 567-582.
    11. John A. List & Azeem M. Shaikh & Yang Xu, 2019. "Multiple hypothesis testing in experimental economics," Experimental Economics, Springer;Economic Science Association, vol. 22(4), pages 773-793, December.
    12. Lisette Ibanez & Sébastien Roussel, 2021. "The effects of induced emotions on environmental preferences and behavior: An experimental study," PLOS ONE, Public Library of Science, vol. 16(9), pages 1-22, September.
    13. Richard Williams, 2012. "Using the margins command to estimate and interpret adjusted predictions and marginal effects," Stata Journal, StataCorp LP, vol. 12(2), pages 308-331, June.
    14. Heckman, James, 2013. "Sample selection bias as a specification error," Applied Econometrics, Russian Presidential Academy of National Economy and Public Administration (RANEPA), vol. 31(3), pages 129-137.
    15. Jeffrey M Wooldridge, 2010. "Econometric Analysis of Cross Section and Panel Data," MIT Press Books, The MIT Press, edition 2, volume 1, number 0262232588, December.
    16. Meredith A Repke & Meredith S Berry & Lucian G Conway III & Alexander Metcalf & Reid M Hensen & Conor Phelan, 2018. "How does nature exposure make people healthier?: Evidence for the role of impulsivity and expanded space perception," PLOS ONE, Public Library of Science, vol. 13(8), pages 1-20, August.
    17. Cragg, John G, 1971. "Some Statistical Models for Limited Dependent Variables with Application to the Demand for Durable Goods," Econometrica, Econometric Society, vol. 39(5), pages 829-844, September.
    18. Andreoni, James, 1990. "Impure Altruism and Donations to Public Goods: A Theory of Warm-Glow Giving?," Economic Journal, Royal Economic Society, vol. 100(401), pages 464-477, June.
    19. Shreedhar, Ganga & Mourato, Susana, 2019. "Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations," Ecological Economics, Elsevier, vol. 158(C), pages 180-193.
    20. Eckel, Catherine C. & Grossman, Philip J., 1996. "Altruism in Anonymous Dictator Games," Games and Economic Behavior, Elsevier, vol. 16(2), pages 181-191, October.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Simon Mathex & Lisette Ibanez & Raphaële Préget, 2023. "Distinguishing economic and moral compensation in the rebound effect: A theoretical and experimental approach," Post-Print hal-04217073, HAL.
    2. Dorner, Zack, 2019. "A behavioral rebound effect," Journal of Environmental Economics and Management, Elsevier, vol. 98(C).
    3. Luisa Corrado & Andrea Fazio & Alessandra Pelloni, 2020. "Pro-environmental attitudes, local environmental conditions and recycling behavior," Working Paper series 20-21, Rimini Centre for Economic Analysis, revised Nov 2021.
    4. Shreedhar, Ganga & Mourato, Susana, 2019. "Experimental Evidence on the Impact of Biodiversity Conservation Videos on Charitable Donations," Ecological Economics, Elsevier, vol. 158(C), pages 180-193.
    5. Ibanez, Lisette & Moureau, Nathalie & Roussel, Sébastien, 2017. "How do incidental emotions impact pro-environmental behavior? Evidence from the dictator game," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 66(C), pages 150-155.
    6. Thorsten Chmura & Christoph Engel & Markus Englerth, 2013. "Selfishness As a Potential Cause of Crime. A Prison Experiment," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2013_05, Max Planck Institute for Research on Collective Goods.
    7. Barron, Kai & Stüber, Robert & van Veldhuizen, Roel, 2019. "Motivated motive selection in the lying-dictator game," Discussion Papers, Research Unit: Economics of Change SP II 2019-303, WZB Berlin Social Science Center.
    8. Priyodorshi Banerjee & Sujoy Chakravarty, 2021. "Dictator choice and causal attribution of recipient endowment," Indian Economic Review, Springer, vol. 56(2), pages 351-373, December.
    9. Paul M. Gorny & Petra Nieken & Karoline Ströhlein, 2023. "He, She, They? The Impact of Gendered Language on Economic Behavior," CESifo Working Paper Series 10458, CESifo.
    10. Thieme, Lutz & Winkelhake, Olaf, 2018. "Zur Wirkung moralischer Appelle als Nudging? Ergebnisse aus verhaltensökonomischen Experimenten," Working Papers of the European Institute for Socioeconomics 22, European Institute for Socioeconomics (EIS), Saarbrücken.
    11. Maximilian Späth, 2021. "It’s me again… Ask Avoidance and the Dynamics of Charitable Giving," CEPA Discussion Papers 38, Center for Economic Policy Analysis.
    12. Marta Suárez-Varela & Ariel Dinar, 2020. "The Role of Curtailment Versus Efficiency on Spillovers Among Pro-Environmental Behaviors: Evidence from Two Towns in Granada, Spain," Sustainability, MDPI, vol. 12(3), pages 1-24, January.
    13. Thorsten Chmura & Christoph Engel & Markus Englerth & Thomas Pitz, 2010. "At the Mercy of the Prisoner Next Door. Using an Experimental Measure of Selfishness as a Criminological Tool," Discussion Paper Series of the Max Planck Institute for Research on Collective Goods 2010_27, Max Planck Institute for Research on Collective Goods.
    14. Dorner, Zack, 2017. "A Behavioural Rebound Effect: Results from a laboratory experiment," 2017 Conference, October 19-20, Rotorua, New Zealand 269390, New Zealand Agricultural and Resource Economics Society.
    15. Emin Karagözoğlu & Elif Tosun, 2022. "Endogenous Game Choice and Giving Behavior in Distribution Games," Games, MDPI, vol. 13(6), pages 1-32, November.
    16. Ek, Claes, 2017. "Some causes are more equal than others? The effect of similarity on substitution in charitable giving," Journal of Economic Behavior & Organization, Elsevier, vol. 136(C), pages 45-62.
    17. Andrej Angelovski & Arianna Galliera & Werner Güth, 2019. "Partial Versus General Compulsory Solidarity: an Experimental Analysis," Homo Oeconomicus: Journal of Behavioral and Institutional Economics, Springer, vol. 36(3), pages 249-279, December.
    18. Andreas Bergh & Philipp Christoph Wichardt, 2018. "Mine, Ours or Yours? Unintended Framing Effects in Dictator Games," CESifo Working Paper Series 7049, CESifo.
    19. Juliana D. Araujo & Povilas Lastauskas & Chris Papageorgiou, 2017. "Evolution of Bilateral Capital Flows to Developing Countries at Intensive and Extensive Margins," Journal of Money, Credit and Banking, Blackwell Publishing, vol. 49(7), pages 1517-1554, October.
    20. Traub, Stefan & Schwaninger, Manuel & Paetzel, Fabian & Neuhofer, Sabine, 2023. "Evidence on need-sensitive giving behavior: An experimental approach to the acknowledgment of needs," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 105(C).

    More about this item

    NEP fields

    This paper has been announced in the following NEP Reports:

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hal:journl:hal-03847453. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: CCSD (email available below). General contact details of provider: https://hal.archives-ouvertes.fr/ .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.