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Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic

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  • Luis José Camacho

    (School of Business, SUNY Empire State College, College Road, Selden, NY 11784, USA)

  • Patricio Esteban Ramírez-Correa

    (School of Engineering, Universidad Católica del Norte, Larrondo 1281, Coquimbo 1780000, Chile)

  • Cristian Salazar-Concha

    (Faculty of Economic and Administrative Sciences, Administration Institute, Universidad Austral de Chile, Independencia 631, Valdivia 5110566, Chile)

Abstract

Electronic commerce has shown exponential growth over the past decade, but the impact of COVID-19 has exceeded all expectations. Based on the theory of planned behavior, this paper aims to investigate the relationship between consumer ethnocentrism and internet purchase behavior in times of pandemics. Data was collected from 294 online purchasers, and the analysis was conducted utilizing a Partial Least Squares Structural Equation Modeling approach. The results indicate no significant impact on the relationship between the planned online purchase behavior and the country of origin when consumers face a health crisis. Additionally, the outcomes show that attitude toward online shopping positively affects online purchase behavior.

Suggested Citation

  • Luis José Camacho & Patricio Esteban Ramírez-Correa & Cristian Salazar-Concha, 2021. "Consumer Ethnocentrism and Country of Origin: Effects on Online Consumer Purchase Behavior in Times of a Pandemic," Sustainability, MDPI, vol. 14(1), pages 1-16, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:348-:d:713740
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    References listed on IDEAS

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    Cited by:

    1. Qiong Dang, 2022. "Research on the Impact of Media Credibility on Risk Perception of COVID-19 and the Sustainable Travel Intention of Chinese Residents Based on an Extended TPB Model in the Post-Pandemic Context," Sustainability, MDPI, vol. 14(14), pages 1-16, July.
    2. Shashi Yadav, 2024. "A Systematic Literature Review and Bibliometric Analysis of Consumer Ethnocentrism," SAGE Open, , vol. 14(3), pages 21582440241, July.
    3. Cuixiang Tie & Yongkang Hou & Yueqiu Lei, 2025. "Impact of consumer ethnocentrism on China-Chic product consumption: a multigroup analysis of ethnic attributes," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-12, December.
    4. Siddiqui, Mujahid & Chakraborty, Debarun & Siddiqui, Aaliyah, 2023. "Consumers buying behaviour towards agri-food products: A mixed-method approach," Journal of Retailing and Consumer Services, Elsevier, vol. 73(C).
    5. Sunanda Nayak & Vijay Pereira & Bahar Ali Kazmi & Pawan Budhwar, 2024. "To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—India," Journal of Business Ethics, Springer, vol. 191(4), pages 811-835, May.

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