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Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19

Author

Listed:
  • David Caldevilla-Domínguez

    (Department of Audiovisual Communication, College of Information Sciences, Complutense University of Madrid, Av. Complutense, 3, 28040 Madrid, Spain)

  • Almudena Barrientos-Báez

    (Faculty of Education, International University of La Rioja (UNIR), Avda. de la Paz, 26006 Logroño, Spain)

  • Graciela Padilla-Castillo

    (Department of Journalism and New Media, College of Information Sciences, Complutense University of Madrid, Av. Complutense, 3, 28040 Madrid, Spain)

Abstract

The social confinement resulting from the COVID-19 crisis temporarily reduced greenhouse gas emissions. Although experts contend that the decrease in pollution rates was not drastic, some surveys detect growth in social concern about the climate. In this new climate-conscious environment, municipalities and local governments are promoting a new way of living and caring for cities, even before they can regain national and international freedom of movement. This work analyzes the connections between new climate awareness arising from the COVID-19 crisis, proposals of sustainable citizenship around the world, and its communication on Twitter to educate the new eco-conscious audience. The methodology mixes quantitative and qualitative analysis, using the Twitonomy Premium tool and the Twitter research tool with data extracted at the end of December 2020. Among the top ten most influential and active accounts, the results show educational institutions, local institutions, companies, neighborhoods, associations, and influencers. The impossibility of living in the city has not prevented citizen education and commitment to make real change for when that city and its citizens return to normality. However, this new normality must be different: more ecological, more responsible, more sustainable, and practiced from early childhood.

Suggested Citation

  • David Caldevilla-Domínguez & Almudena Barrientos-Báez & Graciela Padilla-Castillo, 2021. "Twitter as a Tool for Citizen Education and Sustainable Cities after COVID-19," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3514-:d:521972
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    1. Amal Marzouki & Arbi Chouikh & Sehl Mellouli & Rim Haddad, 2021. "From Sustainable Development Goals to Sustainable Cities: A Social Media Analysis for Policy-Making Decision," Sustainability, MDPI, vol. 13(15), pages 1-21, July.
    2. Graciela Padilla-Castillo & Jonattan Rodríguez-Hernández, 2022. "International Youth Movements for Climate Change: The #FridaysForFuture Case on Twitter," Sustainability, MDPI, vol. 15(1), pages 1-12, December.

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