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Is Sustainable Consumption Translated into Ethical Consumer Behavior?

Author

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  • Monica-Maria Tomșa

    (Faculty of Economics and Business Administration, Babeș-Bolyai University, 400591 Cluj-Napoca, Romania)

  • Andreea-Ioana Romonți-Maniu

    (Faculty of Economics and Business Administration, Babeș-Bolyai University, 400591 Cluj-Napoca, Romania)

  • Mircea-Andrei Scridon

    (Faculty of Economics and Business Administration, Babeș-Bolyai University, 400591 Cluj-Napoca, Romania)

Abstract

Nowadays, sustainability is assumed to have high potential for promoting ethical consumer behavior. The aim of this study was to analyze the influence of sustainable behavior on consumer intention to be ethical when it comes to political, social, and environmental dimensions. Therefore, insightful results can be brought forward to explain consumer ethical behavior from a different perspective. Covariance structural equation modelling in AMOS was used for data analysis. Three antecedents, namely environmental, social, and economic dimensions of sustainable consumption, are found to have a significant and positive impact on intention to engage in ethically consumer behavior. In this context, companies seeking to proactively approach eco-friendly consumers will need to understand the complexity of the decision-making process of ethically minded consumers.

Suggested Citation

  • Monica-Maria Tomșa & Andreea-Ioana Romonți-Maniu & Mircea-Andrei Scridon, 2021. "Is Sustainable Consumption Translated into Ethical Consumer Behavior?," Sustainability, MDPI, vol. 13(6), pages 1-14, March.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:6:p:3466-:d:521235
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    2. Rosamartina Schena & Domenico Morrone & Angeloantonio Russo, 2023. "The competition between private label and national brand through the signal of Euro‐leaf," Business Strategy and the Environment, Wiley Blackwell, vol. 32(8), pages 6169-6181, December.

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