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Explaining the environmentally-sustainable consumer behavior: a social capital perspective


  • Marigold G. Castaneda
  • Carmelita P. Martinez
  • Rodilina Marte
  • Banjo Roxas


Purpose - – The purpose of this study is to examine the effects of social capital within a community on the adoption of consumer eco-behaviour or environmentally sustainable behaviour of consumers. The authors draw on the behavioural perspective model (BPM) of consumer behaviour and social capital theory in arguing that social capital shapes a consumer’s knowledge of environmental issues and pro-environmental attitudes, which in turn influence a consumer’s perceived capability to engage in eco-behaviour. Design/methodology/approach - – This study uses partial least squares approach to structural equation modelling of survey data involving 1,044 consumers in the Philippines. It involves testing of a measurement model to examine the validity and reliability of the constructs used in the study. This is followed by testing of the structural models to test the hypothesised relationships of the constructs. Findings - – The results suggest the substantive influence of social capital on environmental knowledge, pro-environmental attitudes and eco-capability. Both knowledge and attitudes have positive effects on eco-capability, which in turn positively shapes eco-behaviour. Research limitations/implications - – Future studies can examine how social capital as a multi-dimensional construct impacts context-specific consumer behaviour. Practical implications - – Social and environmental marketing may focus on social network activation to encourage eco-behaviours of consumers. Social implications - – Findings highlight the role of social capital within one’s community as a resource channel to encourage environmentally responsible consumer behaviour. Originality/value - – The study extends the BPM by offering a social capital view as a more nuanced explanation of consumer eco-behaviour.

Suggested Citation

  • Marigold G. Castaneda & Carmelita P. Martinez & Rodilina Marte & Banjo Roxas, 2015. "Explaining the environmentally-sustainable consumer behavior: a social capital perspective," Social Responsibility Journal, Emerald Group Publishing, vol. 11(4), pages 658-676, October.
  • Handle: RePEc:eme:srjpps:v:11:y:2015:i:4:p:658-676

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    Cited by:

    1. Murat Okumah & Julia Martin-Ortega & Paula Novo & Pippa J. Chapman, 2020. "Revisiting the Determinants of Pro-Environmental Behaviour to Inform Land Management Policy: A Meta-Analytic Structural Equation Model Application," Land, MDPI, Open Access Journal, vol. 9(5), pages 1-33, April.
    2. Abbas Mardani & Dalia Streimikiene & Edmundas Kazimieras Zavadskas & Fausto Cavallaro & Mehrbakhsh Nilashi & Ahmad Jusoh & Habib Zare, 2017. "Application of Structural Equation Modeling (SEM) to Solve Environmental Sustainability Problems: A Comprehensive Review and Meta-Analysis," Sustainability, MDPI, Open Access Journal, vol. 9(10), pages 1-65, October.
    3. Felix Hinnüber & Marek Szarucki & Katarzyna Szopik-Depczyńska, 2019. "The Effects of a First-Time Experience on the Evaluation of Battery Electric Vehicles by Potential Consumers," Sustainability, MDPI, Open Access Journal, vol. 11(24), pages 1-25, December.


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