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Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing

Author

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  • Antonio Marín-García

    (Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain)

  • Irene Gil-Saura

    (Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain)

  • María Eugenia Ruiz-Molina

    (Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain)

  • Gloria Berenguer-Contrí

    (Departamento de Comercialización e Investigación de Mercados, Facultat d’Economia, Universitat de València, 46010 Valencia, Spain)

Abstract

Currently, sustainability emerges as a key element on which the development of competitive advantages for businesses is based. In the dynamic and turbulent environment in which retail companies operate, sustainable practices are posited as an opportunity for their progress and survival. Through this article, it is intended to advance the nature and dimensions of this construct and examine its influence on store equity and consumer satisfaction. Furthermore, this work analyses the moderating effect of gender on these variables and the mediating nature of brand equity in the development of consumer satisfaction. All this is developed through a quantitative study carried out on a sample of 510 consumers of different food retail commercial formats (hypermarkets, supermarkets, and discount stores) in Spain. The technique used for data analysis is partial least squares (PLS) regression. The results show the importance of sustainability and brand equity in the development of consumer satisfaction in the retail sector, with the intensity of its effects being a gender issue. On the other hand, brand equity is positioned as a key element thanks to its mediating effect between sustainability and satisfaction. All of this points to the need to move towards more sustainable business models.

Suggested Citation

  • Antonio Marín-García & Irene Gil-Saura & María Eugenia Ruiz-Molina & Gloria Berenguer-Contrí, 2021. "Sustainability, Store Equity, and Satisfaction: The Moderating Effect of Gender in Retailing," Sustainability, MDPI, vol. 13(2), pages 1-20, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:1010-:d:483333
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    References listed on IDEAS

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    Cited by:

    1. Ligang Liu & Yang Zhou & Xiao Sun, 2023. "The Impact of the Wellness Tourism Experience on Tourist Well-Being: The Mediating Role of Tourist Satisfaction," Sustainability, MDPI, vol. 15(3), pages 1-23, January.
    2. Gerrit Antonides & Lies Hovestadt, 2021. "Product Attributes, Evaluability, and Consumer Satisfaction," Sustainability, MDPI, vol. 13(22), pages 1-20, November.
    3. María Eugenia Ruiz-Molina & Irene Gil-Saura & Gloria Berenguer-Contrí, 2021. "Introduction to Special Issue: Brand Equity, Satisfaction, and Word of Mouth," Sustainability, MDPI, vol. 13(22), pages 1-3, November.

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