IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i22p12536-d678129.html
   My bibliography  Save this article

Does MOOC Quality Affect Users’ Continuance Intention? Based on an Integrated Model

Author

Listed:
  • Wei Gu

    (School of Economics and Management, Zaozhuang University, Zaozhuang 277160, China)

  • Ying Xu

    (Department of Global Distribution and Marketing, Namseoul University, Cheonan 31020, Korea)

  • Zeng-Jun Sun

    (Department of Global Distribution and Marketing, Namseoul University, Cheonan 31020, Korea)

Abstract

Massive open online course (MOOC) is an innovative educational model that has attracted widespread attention in recent years. Despite a growing number of registered users, many have given up continuously using MOOC platforms after the first-time user experience; thus, a high dropout rate has severely hindered the sustainable development of MOOC platforms. To address the problem, this study started with the quality factors of MOOC platforms and the confirmation of user expectations by integrating the D&M ISS model and the expectation confirmation model into one, with the goal of identifying the factors that affect users’ continuance intention to use MOOC platforms. In this study, online questionnaires were distributed to Chinese users with experience in using MOOC platforms, and a total of 550 valid samples were recovered. In addition, the theoretical model was tested using structural equation modeling (SEM). The research results showed that there are three critical antecedents affecting the confirmation of user expectations for a MOOC platform, including information quality, system quality, and service quality, of which service quality has the greatest impact on users’ expectation confirmation. If user expectations for an MOOC platform are positively confirmed, the perceived usefulness of the platform as well as the satisfaction with it will effectively be improved. Moreover, perceived usefulness has been proven to be a critical factor affecting users’ continuance intention to use MOOC platforms, which is followed by user satisfaction. Compared to the original ECM, the integrated research model has delivered significantly improved explanatory power for users’ continuance intention. Hence, this study makes up for the insufficiency of ECM in explaining the factors affecting users’ expectation confirmation and provides theoretical support for MOOC platform developers.

Suggested Citation

  • Wei Gu & Ying Xu & Zeng-Jun Sun, 2021. "Does MOOC Quality Affect Users’ Continuance Intention? Based on an Integrated Model," Sustainability, MDPI, vol. 13(22), pages 1-16, November.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12536-:d:678129
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/22/12536/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/22/12536/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Caroline M. Hoxby, 2014. "The Economics of Online Postsecondary Education: MOOCs, Nonselective Education, and Highly Selective Education," American Economic Review, American Economic Association, vol. 104(5), pages 528-533, May.
    2. Hsu, Chin-Lung & Lin, Judy Chuan-Chuan, 2016. "Effect of perceived value and social influences on mobile app stickiness and in-app purchase intention," Technological Forecasting and Social Change, Elsevier, vol. 108(C), pages 42-53.
    3. Hamed Fazlollahtabar & Amir Muhammadzadeh, 2012. "A Knowledge-Based User Interface to Optimize Curriculum Utility in an E-Learning System," International Journal of Enterprise Information Systems (IJEIS), IGI Global Scientific Publishing, vol. 8(3), pages 34-53, July.
    4. MacKenzie, Scott B. & Podsakoff, Philip M., 2012. "Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies," Journal of Retailing, Elsevier, vol. 88(4), pages 542-555.
    5. Emilio José Delgado-Algarra & Isabel María Román Sánchez & Eva Ordóñez Olmedo & Antonio Alejandro Lorca-Marín, 2019. "International MOOC Trends in Citizenship, Participation and Sustainability: Analysis of Technical, Didactic and Content Dimensions," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    6. William H. DeLone & Ephraim R. McLean, 1992. "Information Systems Success: The Quest for the Dependent Variable," Information Systems Research, INFORMS, vol. 3(1), pages 60-95, March.
    7. Chia-Wen Tsai & Pei-Di Shen & Yi-Chun Chiang, 2013. "The Application of Mobile Technology in E-Learning and Online Education Environments: A Review of Publications in SSCI-Indexed Journals from 2003 to 2012," International Journal of Enterprise Information Systems (IJEIS), IGI Global Scientific Publishing, vol. 9(4), pages 85-98, October.
    8. Bing Wu, 2016. "Identifying the Influential Factors of Knowledge Sharing in E-Learning 2.0 Systems," International Journal of Enterprise Information Systems (IJEIS), IGI Global Scientific Publishing, vol. 12(1), pages 85-102, January.
    9. Ali Noudoostbeni & Kiran Kaur & Hashem Salarzadeh Jenatabadi, 2018. "A Comparison of Structural Equation Modeling Approaches with DeLone & McLean’s Model: A Case Study of Radio-Frequency Identification User Satisfaction in Malaysian University Libraries," Sustainability, MDPI, vol. 10(7), pages 1-16, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Ye Shengke, 2023. "An Empirical Study of the University Teachers' Continuance Usage of Online Teaching Platform," International Journal of Science and Business, IJSAB International, vol. 21(1), pages 67-82.
    2. Isyaku Salisu & Mazlan Mohd Sappri & Mohd Faizal Omar & Aemin Nasir & Sarmad Ejaz & Md Billal Hossain, 2025. "Social media applications through the lens of DeLone and McLean’s information system success model: does perceived privacy matter?," Humanities and Social Sciences Communications, Palgrave Macmillan, vol. 12(1), pages 1-17, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Alshehri, Abdullah, 2025. "When the recipe is more important than the ingredients, understanding factors affecting customer loyalty in unmanned convenience store using fsQCA," Journal of Retailing and Consumer Services, Elsevier, vol. 82(C).
    2. Surajit Bag & Muhammad Sabbir Rahman & Susmi Routray & Santosh Kumar Shrivastav & Soni Agrawal, 2024. "Exploring the potential of blockchain‐enabled smart contracts for achieving net‐zero emissions: An empirical study," Business Strategy and the Environment, Wiley Blackwell, vol. 33(5), pages 3965-3985, July.
    3. Shanmugavel, Nagarajan & Balakrishnan, Janarthanan, 2023. "Influence of pro-environmental behaviour towards behavioural intention of electric vehicles," Technological Forecasting and Social Change, Elsevier, vol. 187(C).
    4. Guo, Yuanyuan & Zhang, Kexin & Wang, Chaoyou, 2022. "Way to success: Understanding top streamer's popularity and influence from the perspective of source characteristics," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    5. Bitrián, Paula & Buil, Isabel & Catalán, Sara & Merli, Dominik, 2024. "Gamification in workforce training: Improving employees’ self-efficacy and information security and data protection behaviours," Journal of Business Research, Elsevier, vol. 179(C).
    6. Lian, Jiunn-Woei, 2021. "Determinants and consequences of service experience toward small retailer platform business model: Stimulus–organism–response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    7. Mütterlein, Joschka & Kunz, Reinhard E. & Baier, Daniel, 2019. "Effects of lead-usership on the acceptance of media innovations: A mobile augmented reality case," Technological Forecasting and Social Change, Elsevier, vol. 145(C), pages 113-124.
    8. Dongping Liu & Hai Zhang, 2021. "Developing a New Model for Understanding Teacher Satisfaction With Online Learning," SAGE Open, , vol. 11(3), pages 21582440211, July.
    9. Michael Rodriguez & Stefanie Boyer, 2020. "The impact of mobile customer relationship management (mCRM) on sales collaboration and sales performance," Journal of Marketing Analytics, Palgrave Macmillan, vol. 8(3), pages 137-148, September.
    10. Hao Zheng & Yu Qian & Zongran Wang & Yonghe Wu, 2023. "Research on the Influence of E-Learning Quality on the Intention to Continue E-Learning: Evidence from SEM and fsQCA," Sustainability, MDPI, vol. 15(6), pages 1-14, March.
    11. Philippe Cohard, 2020. "Information Systems Values: A Study of the Intranet in Three French Higher Education Institutions," Post-Print hal-02987225, HAL.
    12. Yan Zhang & Ciaran B. Trace, 2022. "The quality of health and wellness self‐tracking data: A consumer perspective," Journal of the Association for Information Science & Technology, Association for Information Science & Technology, vol. 73(6), pages 879-891, June.
    13. Abdesamad Zouine & Pierre Fenies, 2014. "The Critical Success Factors Of The ERP System Project: A Meta-Analysis Methodology," Post-Print hal-01419785, HAL.
    14. Łukasz Tomczyk & Katarzyna Potyrała & Anna Włoch & Joanna Wnęk-Gozdek & Nataliia Demeshkant, 2020. "Evaluation of the Functionality of a New E-Learning Platform vs. Previous Experiences in E-Learning and the Self-Assessment of Own Digital Literacy," Sustainability, MDPI, vol. 12(23), pages 1-22, December.
    15. Chen-Yuan Chen & Bih-Yaw Shih & Shih-Hsien Yu, 2012. "Disaster prevention and reduction for exploring teachers’ technology acceptance using a virtual reality system and partial least squares techniques," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 62(3), pages 1217-1231, July.
    16. Yoonsun Oh & Jungsuk Oh, 2017. "A critical incident approach to consumer response in the smartphone market: product, service and contents," Information Systems and e-Business Management, Springer, vol. 15(3), pages 577-597, August.
    17. Blackburn, Nivea & Brown, Judy & Dillard, Jesse & Hooper, Val, 2014. "A dialogical framing of AIS–SEA design," International Journal of Accounting Information Systems, Elsevier, vol. 15(2), pages 83-101.
    18. Talwar, Shalini & Kaur, Puneet & Escobar, Octavio & Lan, Sai, 2022. "Virtual reality tourism to satisfy wanderlust without wandering: An unconventional innovation to promote sustainability," Journal of Business Research, Elsevier, vol. 152(C), pages 128-143.
    19. Ramendra Pratap Singh & Neelotpaul Banerjee, 2018. "Exploring the Influence of Celebrity Credibility on Brand Attitude, Advertisement Attitude and Purchase Intention," Global Business Review, International Management Institute, vol. 19(6), pages 1622-1639, December.
    20. Yobera Hezekiah Parrot & Dr. Paul Sang, 2017. "Influence Of User Acceptance On The Performance Of Ict Firms In Nairobi County," European Journal of Business and Strategic Management, International Peer Review Journals and Books, vol. 2(7), pages 80-88.

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:22:p:12536-:d:678129. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.