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Determinants and consequences of service experience toward small retailer platform business model: Stimulus–organism–response perspective

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  • Lian, Jiunn-Woei

Abstract

This study attempts to understand the determinants and consequences of service experience toward retailers’ digital transformation by comparing empirical results from entrepreneurs and consumers. For entrepreneurs, the critical antecedents of service experience include entertainment, tangibility, reliability, and empathy. For customers, the critical antecedents include entertainment, interactivity, tangibility, and empathy. Meanwhile, regarding the consequences of service experience, service experience directly affects both continuous use intention and satisfaction. However, satisfaction mediates the relationship between service experience and continuous use intention for entrepreneurs. In addition, no direct effect is found. Overall, service experience has a meditating effect between stimulus and response variables. Meanwhile, entrepreneurs and customers have different perceptions of the proposed topic.

Suggested Citation

  • Lian, Jiunn-Woei, 2021. "Determinants and consequences of service experience toward small retailer platform business model: Stimulus–organism–response perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 62(C).
    • Handle: RePEc:eee:joreco:v:62:y:2021:i:c:s0969698921001971
    DOI: 10.1016/j.jretconser.2021.102631
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    3. Kim, Hongbum & Ryu, Min Ho & Lee, Daeho & Kim, Jang Hyun, 2022. "Should a small-sized store have both online and offline channels? An efficiency analysis of the O2O platform strategy," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    4. Abbasi, Ghazanfar Ali & Sandran, Thiviya & Ganesan, Yuvaraj & Iranmanesh, Mohammad, 2022. "Go cashless! Determinants of continuance intention to use E-wallet apps: A hybrid approach using PLS-SEM and fsQCA," Technology in Society, Elsevier, vol. 68(C).
    5. Ng, Felicity Zi-Xuan & Yap, Hui-Yee & Tan, Garry Wei-Han & Lo, Pei-San & Ooi, Keng-Boon, 2022. "Fashion shopping on the go: A Dual-stage predictive-analytics SEM-ANN analysis on usage behaviour, experience response and cross-category usage," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    6. Hossain, Md Shamim & Rahman, Mst Farjana, 2022. "Detection of potential customers’ empathy behavior towards customers' reviews," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).

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