IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v13y2021i16p8724-d608515.html
   My bibliography  Save this article

Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior

Author

Listed:
  • Nerea Alejandra Ramírez-Castillo

    (Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, Matamoros SN, Zona Centro Ciudad Victoria, Tamaulipas CP 87000, Mexico)

  • Jéssica Müller-Pérez

    (Faculty of Commerce and Administration, Universidad Autónoma de Tamaulipas, Matamoros SN, Zona Centro Ciudad Victoria, Tamaulipas CP 87000, Mexico)

  • Ángel Acevedo-Duque

    (Faculty of Business and Administration, Universidad Autónoma de Chile, Santiago 7500912, Chile)

  • Sheyla Müller-Pérez

    (Public Policy Observatory, Universidad Autónoma de Chile, Santiago 7500912, Chile
    Centro Internacional de Investigación y Desarrollo—CIID, Monteria 230001, Colombia)

  • Romel Ramón González-Díaz

    (Centro Internacional de Investigación y Desarrollo—CIID, Monteria 230001, Colombia)

  • Jorge Suarez Campos

    (Facultad de Humanidades, Universidad Mayor de Chile, Santiago 7500994, Chile)

  • Luiz Vicente Ovalles-Toledo

    (Faculty of Accounting and Administration, Autonomous University of Sinaloa, Culiacán SI 80020, Mexico)

Abstract

The present research aims to determine which factors of the theory of planned behavior most influence the intention to watch Mexican movies, and, at the same time, to measure the impact of eWOM and the level of audience involvement in the intention. For this purpose, an online questionnaire was applied through social networks, obtaining a sample of 334 Mexican people over 18 years old. The data were analyzed using a partial least squares structural equation model (PLS-SEM). The results confirmed that the variables that explained the intention to watch Mexican movies were attitude, perceived purchase control, and involvement, with the latter being the attitude variable the one that contributed the most to intention. The present research contributes to the literature on movie consumption in Mexico with an empirical perspective from the marketing field.

Suggested Citation

  • Nerea Alejandra Ramírez-Castillo & Jéssica Müller-Pérez & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Romel Ramón González-Díaz & Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo, 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8724-:d:608515
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/13/16/8724/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/13/16/8724/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Domenico Sardanelli & Agostino Vollero & Alfonso Siano & Gianmaria Bottoni, 2019. "Lowering the pirate flag: a TPB study of the factors influencing the intention to pay for movie streaming services," Electronic Commerce Research, Springer, vol. 19(3), pages 549-574, September.
    2. Yadav, Rambalak & Pathak, Govind S., 2017. "Determinants of Consumers' Green Purchase Behavior in a Developing Nation: Applying and Extending the Theory of Planned Behavior," Ecological Economics, Elsevier, vol. 134(C), pages 114-122.
    3. Kumar, Anil & Prakash, Gyan & Kumar, Gaurav, 2021. "Does environmentally responsible purchase intention matter for consumers? A predictive sustainable model developed through an empirical study," Journal of Retailing and Consumer Services, Elsevier, vol. 58(C).
    4. Ageeva, Elena & Melewar, T.C. & Foroudi, Pantea & Dennis, Charles & Jin, Zhongqi, 2018. "Examining the influence of corporate website favorability on corporate image and corporate reputation: Findings from fsQCA," Journal of Business Research, Elsevier, vol. 89(C), pages 287-304.
    5. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    6. Hsu, Chia-Lin & Chang, Chi-Ya & Yansritakul, Chutinart, 2017. "Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity," Journal of Retailing and Consumer Services, Elsevier, vol. 34(C), pages 145-152.
    7. Zhang, Bopeng & Kim, Jung-Hwan, 2013. "Luxury fashion consumption in China: Factors affecting attitude and purchase intent," Journal of Retailing and Consumer Services, Elsevier, vol. 20(1), pages 68-79.
    8. A. Beldad & S. Hegner, 2018. "Determinants of Fair Trade Product Purchase Intention of Dutch Consumers According to the Extended Theory of Planned Behaviour," Journal of Consumer Policy, Springer, vol. 41(3), pages 191-210, September.
    9. K. E. K. Vimal & Jayakrishna Kandasamy & Angel Acevedo Duque, 2021. "Integrating sustainability and remanufacturing strategies by remanufacturing quality function deployment (RQFD)," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(9), pages 14090-14122, September.
    10. Arijit Bhattacharya & Manjari Srivastava, 2020. "A Framework of Online Customer Experience: An Indian Perspective," Global Business Review, International Management Institute, vol. 21(3), pages 800-817, June.
    11. Romel Ramón González-Díaz & Ángel Acevedo-Duque & Guido Salazar-Sepúlveda & Dante Castillo, 2021. "Contributions of Subjective Well-Being and Good Living to the Contemporary Development of the Notion of Sustainable Human Development," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    12. Maria Tsourela & Dafni-Maria Nerantzaki, 2020. "An Internet of Things (IoT) Acceptance Model. Assessing Consumer’s Behavior toward IoT Products and Applications," Future Internet, MDPI, vol. 12(11), pages 1-23, November.
    13. Romel Ramón González-Díaz & Ángel Eduardo Acevedo-Duque & Santos Lucio Guanilo-Gómez & Elena Cachicatari Vargas, 2021. "Business counterintelligence as a protection strategy for SMEs," Entrepreneurship and Sustainability Issues, VsI Entrepreneurship and Sustainability Center, vol. 8(3), pages 340-352, March.
    14. Thalia Metta Halim & Kiattipoom Kiatkawsin, 2021. "Beauty and Celebrity: Korean Entertainment and Its Impacts on Female Indonesian Viewers’ Consumption Intentions," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    15. Henry Hyun-Do Kim & Kwangwoo Park, 2021. "Impact of Environmental Disaster Movies on Corporate Environmental and Financial Performance," Sustainability, MDPI, vol. 13(2), pages 1-35, January.
    16. Ding, Amy Wenxuan & Li, Shibo, 2021. "National response strategies and marketing innovations during the COVID-19 pandemic," Business Horizons, Elsevier, vol. 64(2), pages 295-306.
    17. Yingtao Shen & Shenyu Li & Michelle DeMoss, 2012. "The Effect Of Quantitative Electronic Word Of Mouth On Consumer Perceived Product Quality," International Journal of Management and Marketing Research, The Institute for Business and Finance Research, vol. 5(2), pages 19-29.
    18. Martins, José & Costa, Catarina & Oliveira, Tiago & Gonçalves, Ramiro & Branco, Frederico, 2019. "How smartphone advertising influences consumers' purchase intention," Journal of Business Research, Elsevier, vol. 94(C), pages 378-387.
    19. Mei‐Fang Chen, 2020. "The impacts of perceived moral obligation and sustainability self‐identity on sustainability development: A theory of planned behavior purchase intention model of sustainability‐labeled coffee and the," Business Strategy and the Environment, Wiley Blackwell, vol. 29(6), pages 2404-2417, September.
    20. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    21. Heesup Han & Soyeun Lee & Amr Al-Ansi & Hyeon-Cheol Kim & Hyungseo Bobby Ryu & Jinkyung Jenny Kim & Wansoo Kim, 2019. "Convention Tourism and Sustainability: Exploring Influencing Factors on Delegate Green Behavior That Reduce Environmental Impacts," Sustainability, MDPI, vol. 11(14), pages 1-14, July.
    22. Peattie, Ken & Peattie, Sue, 2009. "Social marketing: A pathway to consumption reduction?," Journal of Business Research, Elsevier, vol. 62(2), pages 260-268, February.
    23. Jiabao Lin & Lei Li & Xin (robert) Luo & Jose Benitez, 2020. "How do agribusinesses thrive through complexity? The pivotal role of e-commerce capability and business agility," Post-Print hal-03004357, HAL.
    24. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Alejandro Vega-Muñoz & Mirtha Mercedes Fernández Mantilla & Luiz Vicente Ovalles-Toledo & Elena Cachicatari-Vargas, 2021. "The Role of B Companies in Tourism towards Recovery from the Crisis COVID-19 Inculcating Social Values and Responsible Entrepreneurship in Latin America," Sustainability, MDPI, vol. 13(14), pages 1-21, July.
    25. Paul, Justin & Modi, Ashwin & Patel, Jayesh, 2016. "Predicting green product consumption using theory of planned behavior and reasoned action," Journal of Retailing and Consumer Services, Elsevier, vol. 29(C), pages 123-134.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Elizabeth Emperatriz García-Salirrosas & Dany Yudet Millones-Liza & Jorge Alberto Esponda-Pérez & Ángel Acevedo-Duque & Jessica Müller-Pérez & Lisette C. Sánchez Díaz, 2022. "Factors Influencing Loyalty to Health Food Brands: An Analysis from the Value Perceived by the Peruvian Consumer," Sustainability, MDPI, vol. 14(17), pages 1-16, August.
    2. Ángel Acevedo-Duque & Tohtli Prado-Sabido & Elizabeth Emperatriz García-Salirrosas & Mirtha Mercedes Fernández Mantilla & Velia Graciela Vera Calmet & Nicolás Valle Palomino & Haydee Mercedes Aguilar , 2022. "Postgraduate Trends in the Training of Human Talent for Sustainable Development," Sustainability, MDPI, vol. 14(21), pages 1-18, November.
    3. Jessica Müller-Pérez & Viridiana Sarahí Garza-Muñiz & Ángel Acevedo-Duque & Elizabeth Emperatriz García-Salirrosas & Jorge Alberto Esponda-Pérez & Rina Álvarez-Becerra, 2022. "The Future of Tamaulipas MSMEs after COVID-19: Intention to Adopt Inbound Marketing Tools," Sustainability, MDPI, vol. 14(19), pages 1-18, October.
    4. Ángel Acevedo-Duque & Gonzalo R. Llanos-Herrera & Elizabeth Emperatriz García-Salirrosas & Selene Simón-Isidoro & Agustín Pablo Álvarez-Herranz & Rina Álvarez-Becerra & Lisette C. Sánchez Díaz, 2022. "Scientometric Analysis of Hiking Tourism and Its Relevance for Wellbeing and Knowledge Management," IJERPH, MDPI, vol. 19(14), pages 1-21, July.
    5. Leslier Valenzuela-Fernández & Manuel Escobar-Farfán & Mauricio Guerra-Velásquez & Elizabeth Emperatriz García-Salirrosas, 2023. "COVID-19 Effects on Environmentally Responsible Behavior: A Social Impact Perspective from Latin American Countries," IJERPH, MDPI, vol. 20(4), pages 1-21, February.
    6. Carmen Jiménez-Bucarey & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Luis Aguilar-Gallardo & Miguel Mora-Moscoso & Elena Cachicatari Vargas, 2021. "Student’s Satisfaction of the Quality of Online Learning in Higher Education: An Empirical Study," Sustainability, MDPI, vol. 13(21), pages 1-14, October.
    7. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    8. María-Dolores Sánchez-Sánchez & Carmen De Pablos-Heredero & José-Luis Montes-Botella, 2021. "The Internal Demand of Cultural Tourism: Understanding Satisfaction and Fidelity to Destination in Spain through a Non-Linear Structural Model," Sustainability, MDPI, vol. 13(23), pages 1-18, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Jessica Müller & Ángel Acevedo-Duque & Sheyla Müller & Prateek Kalia & Khalid Mehmood, 2021. "Predictive Sustainability Model Based on the Theory of Planned Behavior Incorporating Ecological Conscience and Moral Obligation," Sustainability, MDPI, vol. 13(8), pages 1-16, April.
    2. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    3. Jana Hojnik & Mitja Ruzzier & Tatiana S. Manolova, 2020. "Sustainable development: Predictors of green consumerism in Slovenia," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 27(4), pages 1695-1708, July.
    4. Hsiao-Ping Chang & Chun-Chieh Ma & Han-Shen Chen, 2019. "Climate Change and Consumer’s Attitude toward Insect Food," IJERPH, MDPI, vol. 16(9), pages 1-17, May.
    5. Changjoon Lee & Soyoun Lim & Byoungchun Ha, 2021. "Green Supply Chain Management and Its Impact on Consumer Purchase Decision as a Marketing Strategy: Applying the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(19), pages 1-16, October.
    6. Taneja, Shilpa & Ali, Liaqat, 2021. "Determinants of customers’ intentions towards environmentally sustainable banking: Testing the structural model," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    7. Xiaoyun Zhang & Feng Dong, 2020. "Why Do Consumers Make Green Purchase Decisions? Insights from a Systematic Review," IJERPH, MDPI, vol. 17(18), pages 1-25, September.
    8. Emel Yarimoglu & Tugrul Gunay, 2020. "The extended theory of planned behavior in Turkish customers' intentions to visit green hotels," Business Strategy and the Environment, Wiley Blackwell, vol. 29(3), pages 1097-1108, March.
    9. Francesco Testa & Gaia Pretner & Roberta Iovino & Guia Bianchi & Sara Tessitore & Fabio Iraldo, 2021. "Drivers to green consumption: a systematic review," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 23(4), pages 4826-4880, April.
    10. Tewari, Alok & Mathur, Smriti & Srivastava, Smriti & Gangwar, Divya, 2022. "Examining the role of receptivity to green communication, altruism and openness to change on young consumers’ intention to purchase green apparel: A multi-analytical approach," Journal of Retailing and Consumer Services, Elsevier, vol. 66(C).
    11. Ángel Acevedo-Duque & Romel Gonzalez-Diaz & Elena Cachicatari Vargas & Anherys Paz-Marcano & Sheyla Muller-Pérez & Guido Salazar-Sepúlveda & Giulia Caruso & Idiano D’Adamo, 2021. "Resilience, Leadership and Female Entrepreneurship within the Context of SMEs: Evidence from Latin America," Sustainability, MDPI, vol. 13(15), pages 1-17, July.
    12. Haj-Salem, Narjes & Ishaq, Muhammad Ishtiaq & Raza, Ali, 2022. "How anticipated pride and guilt influence green consumption in the Middle East: The moderating role of environmental consciousness," Journal of Retailing and Consumer Services, Elsevier, vol. 68(C).
    13. Zohra Ghali-Zinoubi, 2022. "Examining Drivers of Environmentally Conscious Consumer Behavior: Theory of Planned Behavior Extended with Cultural Factors," Sustainability, MDPI, vol. 14(13), pages 1-17, July.
    14. Nekmahmud, Md. & Naz, Farheen & Ramkissoon, Haywantee & Fekete-Farkas, Maria, 2022. "Transforming consumers' intention to purchase green products: Role of social media," Technological Forecasting and Social Change, Elsevier, vol. 185(C).
    15. Marcela Benites & Romel Ramón González-Díaz & Ángel Acevedo-Duque & Luis Armando Becerra-Pérez & Graciela Tristancho Cediel, 2021. "Latin American Microentrepreneurs: Trajectories and Meanings about Informal Work," Sustainability, MDPI, vol. 13(10), pages 1-16, May.
    16. Grappe, Cindy G. & Lombart, Cindy & Louis, Didier & Durif, Fabien, 2022. "Clean labeling: Is it about the presence of benefits or the absence of detriments? Consumer response to personal care claims," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
    17. Leibao Zhang & Yanli Fan & Wenyu Zhang & Shuai Zhang, 2019. "Extending the Theory of Planned Behavior to Explain the Effects of Cognitive Factors across Different Kinds of Green Products," Sustainability, MDPI, vol. 11(15), pages 1-17, August.
    18. Jaiswal, Deepak & Kant, Rishi, 2018. "Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers," Journal of Retailing and Consumer Services, Elsevier, vol. 41(C), pages 60-69.
    19. Yu Hao & Yingting Wang & Qiuwei Wu & Shiwei Sun & Weilu Wang & Menglin Cui, 2020. "What affects residents' participation in the circular economy for sustainable development? Evidence from China," Sustainable Development, John Wiley & Sons, Ltd., vol. 28(5), pages 1251-1268, September.
    20. Maria Rodrigues & João F. Proença & Rita Macedo, 2023. "Determinants of the Purchase of Secondhand Products: An Approach by the Theory of Planned Behaviour," Sustainability, MDPI, vol. 15(14), pages 1-18, July.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:13:y:2021:i:16:p:8724-:d:608515. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.