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How do agribusinesses thrive through complexity? The pivotal role of e-commerce capability and business agility

Author

Listed:
  • Jiabao Lin

    (SCAU - South China Agricultural University)

  • Lei Li

    (SCAU - South China Agricultural University)

  • Xin (robert) Luo

    (UCLA Anderson School of Management)

  • Jose Benitez

    (ESC [Rennes] - ESC Rennes School of Business)

Abstract

The recent COVID-19 pandemic has clearly shown how agricultural foods and e-commerce initiatives are critical for many organizations, regions, and countries worldwide. Despite this vital importance, prior IS research on the business value of IT has not paid enough attention to the potential specificities of the agribusinesses. This study examines the impact of e-commerce capability on business agility in agribusinesses. Using a sample of Chinese agriculture firms, we find that: 1) The e-commerce capability of agribusinesses enables two types of business agility: market capitalizing agility and operational adjustment agility, and 2) while environmental complexity positively moderates the effects of e-commerce capability on the market capitalizing agility and operational adjustment agility, environmental dynamism does not. This study contributes to the IS research on the business value of IT by providing an eloquent theoretical explanation and empirical evidence on how e-commerce capability help agricultural firms to thrive through complexity by enabling market capitalizing agility (strategic focus) and operational adjustment agility (operational focus).

Suggested Citation

  • Jiabao Lin & Lei Li & Xin (robert) Luo & Jose Benitez, 2020. "How do agribusinesses thrive through complexity? The pivotal role of e-commerce capability and business agility," Post-Print hal-03004357, HAL.
    • Handle: RePEc:hal:journl:hal-03004357
    DOI: 10.1016/j.dss.2020.113342
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    Cited by:

    1. Hou, Tingting & Luo, Xin (Robert) & Ke, Dan & Cheng, Xusen, 2022. "Exploring different appraisals in deviant sharing behaviors: A mixed-methods study," Journal of Business Research, Elsevier, vol. 139(C), pages 496-509.
    2. Xiao, Quan & Wan, Shanshan & Zhang, Xing & Siponen, Mikko & Qu, Lu & Li, Xia, 2022. "How consumers’ perceptions differ towards the design features of mobile live streaming shopping platform: A mixed-method investigation of respondents from Taobao Live," Journal of Retailing and Consumer Services, Elsevier, vol. 69(C).
    3. Sultana, Saida & Akter, Shahriar & Kyriazis, Elias, 2022. "How data-driven innovation capability is shaping the future of market agility and competitive performance?," Technological Forecasting and Social Change, Elsevier, vol. 174(C).
    4. Zhimin Wang & Jing Li & Panpan Chen, 2022. "Factors influencing Chinese flower and seedling family farms’ intention to use live streaming as a sustainable marketing method: an application of extended theory of planned behavior," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(3), pages 4299-4322, March.
    5. Sirui Li & Ying Liu & Jing Su & Xin Luo & Xiao Yang, 2022. "Can e-commerce platforms build the resilience of brick-and-mortar businesses to the COVID-19 shock? An empirical analysis in the Chinese retail industry," ULB Institutional Repository 2013/356995, ULB -- Universite Libre de Bruxelles.
    6. Thamir Hamad Alaskar & Amin K. Alsadi, 2023. "Drivers of mobile commerce adoption intention by Saudi SMEs during the COVID-19 pandemic," Future Business Journal, Springer, vol. 9(1), pages 1-13, December.
    7. Nerea Alejandra Ramírez-Castillo & Jéssica Müller-Pérez & Ángel Acevedo-Duque & Sheyla Müller-Pérez & Romel Ramón González-Díaz & Jorge Suarez Campos & Luiz Vicente Ovalles-Toledo, 2021. "Sustainable Moviegoer Intention to Attend Cinemas Based on the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(16), pages 1-20, August.
    8. Lin, Shunzhi & Lin, Jiabao, 2023. "How organizations leverage digital technology to develop customization and enhance customer relationship performance: An empirical investigation," Technological Forecasting and Social Change, Elsevier, vol. 188(C).
    9. Juliet Orji, Ifeyinwa & Ojadi, Frank & Kalu Okwara, Ukoha, 2022. "The nexus between e-commerce adoption in a health pandemic and firm performance: The role of pandemic response strategies," Journal of Business Research, Elsevier, vol. 145(C), pages 616-635.
    10. Ciampi, Francesco & Faraoni, Monica & Ballerini, Jacopo & Meli, Francesco, 2022. "The co-evolutionary relationship between digitalization and organizational agility: Ongoing debates, theoretical developments and future research perspectives," Technological Forecasting and Social Change, Elsevier, vol. 176(C).
    11. Riquelme-Medina, Marta & Stevenson, Mark & Barrales-Molina, Vanesa & Llorens-Montes, Francisco Javier, 2022. "Coopetition in business Ecosystems: The key role of absorptive capacity and supply chain agility," Journal of Business Research, Elsevier, vol. 146(C), pages 464-476.
    12. Wang, Dongyi & Luo, Xin (Robert) & Hua, Ying & Benitez, Jose, 2023. "Customers’ help-seeking propensity and decisions in brands’ self-built live streaming E-Commerce: A mixed-methods and fsQCA investigation from a dual-process perspective," Journal of Business Research, Elsevier, vol. 156(C).
    13. Yumei Lin & Chenghan Li, 2023. "Does rural e-commerce agglomeration help expand family farms’ size? Evidence from Taobao villages in China's Yangtze River Delta," Electronic Commerce Research, Springer, vol. 23(3), pages 1731-1752, September.
    14. Sylvain Charlebois & Mark Juhasz & Janet Music, 2021. "Supply Chain Responsiveness to a (Post)-Pandemic Grocery and Food Service E-Commerce Economy: An Exploratory Canadian Case Study," Businesses, MDPI, vol. 1(2), pages 1-19, July.

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