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Creative Tourism Development Models towards Sustainable and Regenerative Tourism

Author

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  • Nancy Duxbury

    (Centre for Social Studies, University of Coimbra, Colégio S. Jerónimo, Apartado 3087, 3000-995 Coimbra, Portugal)

  • Fiona Eva Bakas

    (Tourism Department, Lusofona University, 1749-024 Lisbon, Portugal)

  • Tiago Vinagre de Castro

    (Centre for Social Studies, University of Coimbra, Colégio S. Jerónimo, Apartado 3087, 3000-995 Coimbra, Portugal)

  • Sílvia Silva

    (Centre for Social Studies, University of Coimbra, Colégio S. Jerónimo, Apartado 3087, 3000-995 Coimbra, Portugal)

Abstract

Creative tourism is a relatively new field of research with most attention directed to creative tourism activities in large cities. Little research has been conducted on creative tourism development strategies in extra-metropolitan contexts. The CREATOUR project aimed to improve understanding of the processes (under different conditions and situations) through which creative tourism activities can be developed, implemented, and made sustainable. This article reports on a national analysis of approaches developed by the project’s participating organizations to offer creative tourism initiatives. At an organizational level, we found five main models: Stand-alone offers, repeated; series of creative activities and other initiatives under a common theme; localized networks for creative tourism; small-scale festivals that include creative tourism activities; and creative accommodations. At a broader community level, creative tourism initiatives can inspire new ideas and avenues of activity and contribute to cultural vitality and potential regeneration dynamics through reinforcing distinctive elements of local identity, instigating flows and connections between the locale and the external, and serving as platforms for local collaboration, exchange, and development. In the time of COVID-19, enhancing connections with other organizations locally and regionally can contribute to wider initiatives and the development of community-based regeneration strategies.

Suggested Citation

  • Nancy Duxbury & Fiona Eva Bakas & Tiago Vinagre de Castro & Sílvia Silva, 2020. "Creative Tourism Development Models towards Sustainable and Regenerative Tourism," Sustainability, MDPI, vol. 13(1), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:13:y:2020:i:1:p:2-:d:466136
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    References listed on IDEAS

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    3. Nancy Duxbury & Silvia Silva & Tiago Vinagre de Castro, 2019. "Creative Tourism Development in Small Cities and Rural Areas in Portugal: Insights from Start-Up Activities," World Scientific Book Chapters, in: Daniela Angelina Jelinčić & Yoel Mansfeld (ed.), Creating and Managing Experiences in Cultural Tourism, chapter 18, pages 291-304, World Scientific Publishing Co. Pte. Ltd..
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    1. Maarten C. J. Koreman, 2023. "Reinventing a Rural Area: A Case Study into Cultural Festivals in Oldambt, The Netherlands," Sustainability, MDPI, vol. 15(8), pages 1-20, April.
    2. Malgorzata Brojak-Trzaskowska & Karolina Drela, 2023. "Identification and Comparative Analysis of Selected Elements of Tourism Potential from a Regional Perspective," European Research Studies Journal, European Research Studies Journal, vol. 0(4), pages 482-491.
    3. Dong-Shang Chang & Wei-De Wu, 2021. "Impact of the COVID-19 Pandemic on the Tourism Industry: Applying TRIZ and DEMATEL to Construct a Decision-Making Model," Sustainability, MDPI, vol. 13(14), pages 1-28, July.
    4. Umer Zaman, 2023. "Seizing Momentum on Climate Action: Nexus between Net-Zero Commitment Concern, Destination Competitiveness, Influencer Marketing, and Regenerative Tourism Intention," Sustainability, MDPI, vol. 15(6), pages 1-19, March.

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