IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i22p9388-d443434.html
   My bibliography  Save this article

Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions

Author

Listed:
  • Emilio Chiodo

    (Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy)

  • Luigi Giordano

    (Vocational School for Catering and Hotel “Di Poppa-Rozzi” of Teramo, Via F. Barnabei 2, 64100 Teramo, Italy)

  • Jody Tubi

    (Business analyst, Vertiv Italia, Via Leonardo da Vinci 8, 35028 Piove di Sacco (PD), Italy)

  • Rita Salvatore

    (Faculty of Bioscience and Technology for Food, Agriculture and Environment, University of Teramo, Via Balzarini, 1, 64100 Teramo, Italy)

Abstract

This paper is aimed at investigating wine companies’ perceptions and attitudes towards the role of wine routes as an actual tool to improve their tourist attractiveness and sustainable tourism on a territorial level. Through a comparative approach, some wineries from the Italian regions of Abruzzo and Tuscany have been surveyed and in-depth-interviews to key local stakeholders have been conducted. The aim of the survey is to investigate the companies’ perception about wine tourists’ characteristics and wine route management. Through a multivariate analysis, the reasons behind wineries’ satisfaction/discontent have been analyzed. The findings identify a close relation between the complexity of the services offered, the companies’ involvement in the wine routes management and their satisfaction about the results obtained. The more complex the services are, the more satisfied the companies. The comparative analysis of the strengths and weaknesses pointed out by the wineries’ keepers has allowed some general considerations about the tools to use for the improvement of wine routes management. In a broader sense, the wineries’ direct involvement both in investment and in governance appears to be key in the success of the routes as a model for local tourism development.

Suggested Citation

  • Emilio Chiodo & Luigi Giordano & Jody Tubi & Rita Salvatore, 2020. "Wine Routes and Sustainable Social Organization within Local Tourist Supply: Case Studies of Two Italian Regions," Sustainability, MDPI, vol. 12(22), pages 1-18, November.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9388-:d:443434
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/22/9388/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/22/9388/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Dimitris Karagiannis & Theodore Metaxas, 2020. "Sustainable Wine Tourism Development: Case Studies from the Greek Region of Peloponnese," Sustainability, MDPI, vol. 12(12), pages 1-16, June.
    2. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, vol. 10(3), pages 1-23, March.
    3. Rodríguez, Isabel & Williams, Allan M. & Hall, C. Michael, 2014. "Tourism innovation policy: Implementation and outcomes," Annals of Tourism Research, Elsevier, vol. 49(C), pages 76-93.
    4. Asero, Vincenzo & Patti, Sebastiano, 2009. "From Wine Production to Wine Tourism Experience: The Case of Italy," Working Papers 56206, American Association of Wine Economists.
    5. Igor Trišić & Snežana Štetić & Donatella Privitera & Adrian Nedelcu, 2019. "Wine Routes in Vojvodina Province, Northern Serbia: A Tool for Sustainable Tourism Development," Sustainability, MDPI, vol. 12(1), pages 1-14, December.
    6. Giuseppe Festa & Demetris Vrontis & Alkis Thrassou & Maria V. Ciasullo, 2015. "A value co-creation model for wine tourism," International Journal of Management Practice, Inderscience Enterprises Ltd, vol. 8(3), pages 247-267.
    7. Emilio Chiodo & Héctor Luis Adriani & Fernando Pablo Navarro & Rita Salvatore, 2019. "Collaborative Processes and Collective Impact in Tourist Rural Villages—Insights from a Comparative Analysis between Argentinian and Italian Cases," Sustainability, MDPI, vol. 11(2), pages 1-22, January.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
    2. Maruf Mohammad Sirajum MONIR & Alula Nerea GEBEREMESKEL, 2024. "Fostering Sustainable Social Development Through Social Entrepreneurship: Implementing Social Innovation Initiatives For Transformation," APPLIED RESEARCH IN ADMINISTRATIVE SCIENCES, Research Centre in Public Administration and Public Services, Bucharest, Romania, vol. 5(2), pages 43-55, August.
    3. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    4. Bartolomé Marco-Lajara & Javier Martínez-Falcó & Eduardo Sánchez-García & Luis A. Millan-Tudela, 2023. "Wine Tourism, Designations of Origin and Business Performance: An Analysis Applied to the Valencian Community Wine Industry," Businesses, MDPI, vol. 3(1), pages 1-13, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Gorka Zamarreño-Aramendia & Elena Cruz-Ruiz & Elena Ruiz-Romero de la Cruz, 2021. "Sustainable Economy and Development of the Rural Territory: Proposal of Wine Tourism Itineraries in La Axarquía of Malaga (Spain)," Economies, MDPI, vol. 9(1), pages 1-21, March.
    2. Vasco Santos & Paulo Ramos & Nuno Almeida & Enrique Santos-Pavón, 2020. "Developing a Wine Experience Scale: A New Strategy to Measure Holistic Behaviour of Wine Tourists," Sustainability, MDPI, vol. 12(19), pages 1-16, September.
    3. Gergely Szolnoki & Maximilian Tafel, 2022. "Environmental Sustainability and Tourism—The Importance of Organic Wine Production for Wine Tourism in Germany," Sustainability, MDPI, vol. 14(19), pages 1-12, September.
    4. F.J. Cristófol & Elena Cruz-Ruiz & Gorka Zamarreño-Aramendia, 2021. "Transmission of Place Branding Values through Experiential Events: Wine BC Case Study," Sustainability, MDPI, vol. 13(6), pages 1-21, March.
    5. Rosana Fuentes-Fernández & Javier Martínez-Falcó & Eduardo Sánchez-García & Bartolomé Marco-Lajara, 2022. "Does Ecological Agriculture Moderate the Relationship between Wine Tourism and Economic Performance? A Structural Equation Analysis Applied to the Ribera del Duero Wine Context," Agriculture, MDPI, vol. 12(12), pages 1-17, December.
    6. Ana Trigo & Paula Silva, 2022. "Sustainable Development Directions for Wine Tourism in Douro Wine Region, Portugal," Sustainability, MDPI, vol. 14(7), pages 1-24, March.
    7. Thomas, Rhodri & Wood, Emma, 2015. "The absorptive capacity of tourism organisations," Annals of Tourism Research, Elsevier, vol. 54(C), pages 84-99.
    8. Dimitris Karagiannis & Meletios Andrinos, 2021. "The Role of Sustainable Restaurant Practices in City Branding: The Case of Athens," Sustainability, MDPI, vol. 13(4), pages 1-18, February.
    9. Mariana Senkiv & Jörn Schultheiß & Maximilian Tafel & Martin Reiss & Eckhard Jedicke, 2022. "Are Winegrowers Tourism Promoters?," Sustainability, MDPI, vol. 14(13), pages 1-10, June.
    10. Karol Jan Borowiecki & Concetta Castiglione, 2014. "Cultural Participation and Tourism Flows: An Empirical Investigation of Italian Provinces," Tourism Economics, , vol. 20(2), pages 241-262, April.
    11. Zhao, Shuhong & Lu, Feixiang & Sun, Liming, 2025. "An empirical investigation into the driving effects of green transformation policies and media governance on high-quality development in tourism enterprises," Finance Research Letters, Elsevier, vol. 76(C).
    12. Miranda Escolar, Belen & Fernández Morueco, Ricardo, 2011. "Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strategy of Rural Developme," Estudios de Economia Aplicada, Estudios de Economia Aplicada, vol. 29, pages 129-164, Abril.
    13. Inmaculada Carrasco & Juan Sebastián Castillo-Valero & Carmen Córcoles & Marcos Carchano, 2021. "Greening Wine Exports? Changes in the Carbon Footprint of Spanish Wine Exports," IJERPH, MDPI, vol. 18(17), pages 1-13, August.
    14. Irma Booyens, 2016. "Global–local trajectories for regional competitiveness: Tourism innovation in the Western Cape," Local Economy, London South Bank University, vol. 31(1-2), pages 142-157, February.
    15. Rachel Germanier & Niccolò Moricciani, 2023. "Perceiving and Adapting to Climate Change: Perspectives of Tuscan Wine-Producing Agritourism Owners," Sustainability, MDPI, vol. 15(3), pages 1-14, January.
    16. Mihalache, Mashiho & Mihalache, Oli R., 2016. "Organizational ambidexterity and sustained performance in the tourism industry," Annals of Tourism Research, Elsevier, vol. 56(C), pages 142-144.
    17. Li, Yanning & Wood, E.H. & Thomas, R., 2017. "Innovation implementation: Harmony and conflict in Chinese modern music festivals," Tourism Management, Elsevier, vol. 63(C), pages 87-99.
    18. Lu Liu & Jinhua Li & Zhibin Jia & Jing Liu, 2022. "Industrial metabolism analysis of a Chinese wine industry chain based on material flow and input–output analyses," Journal of Industrial Ecology, Yale University, vol. 26(2), pages 448-461, April.
    19. Privitera, Donatella, "undated". "Heritage and wine as tourist attractions in rural areas," 116th Seminar, October 27-30, 2010, Parma, Italy 95216, European Association of Agricultural Economists.
    20. Georgiou, Thoukis & Papasolomou, Ioanna & Vrontis, Demetris & Thrassou, Alkis, 2023. "Market-oriented succession effectiveness in family business – Case-based evidence from Cyprus family-owned wine business," Journal of Business Research, Elsevier, vol. 165(C).

    More about this item

    Keywords

    ;
    ;
    ;
    ;
    ;

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:22:p:9388-:d:443434. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.