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Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova

Author

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  • Viorica Guțan

    (Faculty of Engineering and Agronomy in Braila, “Dunarea de Jos” University of Galati, 800008 Galaţi, Romania
    Faculty of Economic and Legal Sciences, Trade Co-Operative University of Moldova, Gagarin, 8, MD 2001 Chisinau, Moldova)

  • Larisa Șavga

    (Faculty of Engineering and Agronomy in Braila, “Dunarea de Jos” University of Galati, 800008 Galaţi, Romania
    Faculty of Economic and Legal Sciences, Trade Co-Operative University of Moldova, Gagarin, 8, MD 2001 Chisinau, Moldova)

  • Constanta Laura Zugravu

    (Faculty of Engineering and Agronomy in Braila, “Dunarea de Jos” University of Galati, 800008 Galaţi, Romania)

  • Diana Bucur

    (Faculty of Economic and Legal Sciences, Trade Co-Operative University of Moldova, Gagarin, 8, MD 2001 Chisinau, Moldova)

  • Gheorghe Adrian Zugravu

    (Faculty of Engineering and Agronomy in Braila, “Dunarea de Jos” University of Galati, 800008 Galaţi, Romania)

Abstract

Traditions of vine cultivation and wine production have been formed in Moldova over centuries. According to folk traditions, wine is an integral part of any event organized by the locals. Wine tourism is a particularly significant sector for the country’s economy. Although it only emerged at the end of the 20th century, it is growing in importance every year. To contribute to this area of scientific discourse, a study on consumers’ perception of wine products and wine tourism in the Republic of Moldova was conducted. The main respondents who participated in the survey were citizens of the country, but respondents from Romania and Ukraine also participated. The results obtained indicate that wine products are consumed by the majority of the respondents participating in the survey and that wine tourism has continuity in its development and is of clear interest among citizens. The diversity of the tourist offers of the wineries and the recreational areas in which they are located are of course of particular importance when selecting a wine tour.

Suggested Citation

  • Viorica Guțan & Larisa Șavga & Constanta Laura Zugravu & Diana Bucur & Gheorghe Adrian Zugravu, 2023. "Research on Consumer Perception Regarding Wine Products and Wine Tourism in the Republic of Moldova," Agriculture, MDPI, vol. 13(3), pages 1-16, March.
    • Handle: RePEc:gam:jagris:v:13:y:2023:i:3:p:729-:d:1104005
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    References listed on IDEAS

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