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Are Winegrowers Tourism Promoters?

Author

Listed:
  • Mariana Senkiv

    (Department of Tourism, Viacheslav Chornovil Institute of Sustainable Development, Lviv Polytechnic National University, 79013 Lviv, Ukraine)

  • Jörn Schultheiß

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Maximilian Tafel

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Martin Reiss

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

  • Eckhard Jedicke

    (Department of Landscape Planning & Nature Conservation, Hochschule Geisenheim University, 65366 Geisenheim, Germany)

Abstract

Winegrowers are significantly shaping the landscapes of wine regions around the world. These landscapes are often the most important reason why tourists decide to visit. Although it could be concluded that winegrowers play a central role in attracting tourists, the question of whether they can be considered tourism promoters remains unanswered. This paper aims to develop a theoretical framework to better understand the function of winegrowers in relation to tourism promotion. In doing so, the different disciplines of wine production, tourism, and landscape research are brought together. The created framework shows a variety of positive touristic influences that can be attributed to winegrowers, such as developing cultural landscapes, promoting regional identity, and furthering intersectoral cooperation. More importantly, it allows for a holistic assessment of a relatively unexplored research field. This is vital to understanding the impact that winegrowers have on the touristic success of wine regions. Based on careful consideration of individual factors, compensating winemakers for their yet little-recognized function as landscape stewards could be appropriate. In this context, the concept of ecosystem services may be helpful to monetize services for public goods.

Suggested Citation

  • Mariana Senkiv & Jörn Schultheiß & Maximilian Tafel & Martin Reiss & Eckhard Jedicke, 2022. "Are Winegrowers Tourism Promoters?," Sustainability, MDPI, vol. 14(13), pages 1-10, June.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:13:p:7899-:d:850856
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    References listed on IDEAS

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    2. Tim Baird & C. Michael Hall & Pavel Castka, 2018. "New Zealand Winegrowers Attitudes and Behaviours towards Wine Tourism and Sustainable Winegrowing," Sustainability, MDPI, vol. 10(3), pages 1-23, March.
    3. Foltz, John C. & Woodall, Stacie & Wandschneider, Philip R. & Taylor, R. Garth, 2007. "The Contribution of the Grape and Wine Industry to Idaho’s Economy: Agribusiness and Tourism Impacts," Journal of Agribusiness, Agricultural Economics Association of Georgia, vol. 25(01), pages 1-15.
    4. Schultz, Hans R., 2016. "Global Climate Change, Sustainability, and Some Challenges for Grape and Wine Production," Journal of Wine Economics, Cambridge University Press, vol. 11(1), pages 181-200, May.
    5. Pamela Jeziorska-Biel & Katarzyna Leśniewska-Napierała & Konrad Czapiewski, 2021. "(Circular) Path Dependence—The Role of Vineyards in Land Use, Society and Regional Development—The Case of Lubuskie Region (Poland)," Energies, MDPI, vol. 14(24), pages 1-20, December.
    6. Marshall, R. Scott & Akoorie, Michèle E.M. & Hamann, Ralph & Sinha, Paresha, 2010. "Environmental practices in the wine industry: An empirical application of the theory of reasoned action and stakeholder theory in the United States and New Zealand," Journal of World Business, Elsevier, vol. 45(4), pages 405-414, October.
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    Cited by:

    1. Claire Lamoureux & Nindu Barbier & Tatiana Bouzdine-Chameeva, 2022. "Managing Wine Tourism and Biodiversity: The Art of Ambidexterity for Sustainability," Sustainability, MDPI, vol. 14(22), pages 1-18, November.
    2. Ti-An Chen, 2022. "Business Performance Evaluation for Tourism Factory: Using DEA Approach and Delphi Method," Sustainability, MDPI, vol. 14(15), pages 1-19, July.
    3. Serafín Cruces-Montes & Alberto Paramio & Diego Gómez-Carmona & Antonio Zayas, 2023. "Wine Attitude Scale for Consumer Research (WASCR): Scale Development and Validation in Spanish Population," SAGE Open, , vol. 13(4), pages 21582440231, December.

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