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Vino, turismo e innovación: Las Rutas del Vino de España, una estrategia integrada de desarrollo rural/Wine, Tourism and Innovation: The Wine Routes of Spain, an Integrated Strategy of Rural Development



    (Departamento de Economía Aplicada. Universidad de Valladolid)



    (Servicio Territorial de Agricultura y Ganadería de Zamora, JUNTA DE CASTILLA Y LEÓN, ESPAÑA.)

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    La importancia del viñedo en la economía agraria a lo largo de la historia es incuestionable. La búsqueda de la calidad de los vinos en un mercado cada vez más competitivo y globalizado es un objetivo de todas las comarcas vitícolas del mundo. En este contexto, el afán por innovar y ofrecer al consumidor productos más diversificados y complementarios al propio vino ha llevado a la creación de una amplia oferta enoturística, articulada en muchas ocasiones en torno a las denominadas rutas del vino. Con el ánimo de garantizar al turista un producto turístico de alta calidad, se ha creado el producto Rutas del Vino de España, basado en la idea de que el vino puede ser considerado un “producto intensivo en territorio” (PIT) al contener un elevado componente territorial referido al lugar en el que se produce. The importance of the vineyard in the agricultural economy throughout history is unquestionable. The quest for quality wines in a market increasingly competitive and globalized world is a goal of all wine regions in the world. In this context, the effort to innovate and to provide consumers more diversified and complementary products to the wine itself has led to the creation of a wide range of wine tourism, articulated on many occasions about the so-called wine routes. With the aim to guarantee the visitor a high quality tourism product, it has created the product Wine Routes of Spain, based on the idea that wine can be defined as a “territorial intensive product” (TIP) since it contains a strong reference in the territory in which it is produced.

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    Article provided by Estudios de Economía Aplicada in its journal Estudios de Economía Aplicada.

    Volume (Year): 29 (2011)
    Issue (Month): (Abril)
    Pages: 129-164

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    Handle: RePEc:lrk:eeaart:29_1_1
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    1. B. Fingleton & P. Cheshire & H. Garretsen & D. Igliori & J. Le Gallo & P. McCann & J. McCombie & V. Monastiriotis & B. Moore & M. Roberts, 2011. "Editorial," Spatial Economic Analysis, Taylor & Francis Journals, vol. 6(4), pages 351-357, December.
    2. Asero, Vincenzo & Patti, Sebastiano, 2009. "From Wine Production to Wine Tourism Experience: The Case of Italy," Working Papers 56206, American Association of Wine Economists.
    3. B. Fingleton & P. Cheshire & H. Garretsen & D. Igliori & J. Le Gallo & P. McCann & J. McCombie & V. Monastiriotis & B. Moore & M. Roberts, 2011. "Editorial," Spatial Economic Analysis, Taylor & Francis Journals, vol. 6(3), pages 243-248, September.
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