An Empirical Study of Brand Fan Page Engagement Behaviors
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- Francisco J. Martínez-López & Rocío Aguilar-Illescas & Sebastián Molinillo & Rafael Anaya-Sánchez & J. Andres Coca-Stefaniak & Irene Esteban-Millat, 2021. "The Role of Online Brand Community Engagement on the Consumer–Brand Relationship," Sustainability, MDPI, vol. 13(7), pages 1-17, March.
- Fayez Nahedh Alsehani & Ainuddin Wahid Bin Abdul Wahab & Liyana Shuib, 2023. "Exploring Social Media and Organisational Sustainability Performance Goals: Themes, Functional Areas, and Practices Learning from the Preceding Decade," Sustainability, MDPI, vol. 15(3), pages 1-17, January.
- Liguo Lou & Yongbing Jiao & Joon Koh, 2021. "Determinants of Fan Engagement in Social Media-Based Brand Communities: A Brand Relationship Quality Perspective," Sustainability, MDPI, vol. 13(11), pages 1-17, May.
- Yan Song & Xin Tian, 2020. "Managerial Responses and Customer Engagement in Crowdfunding," Sustainability, MDPI, vol. 12(8), pages 1-13, April.
- Kirtika Deo & Abhnil Amtesh Prasad, 2020. "Evidence of Climate Change Engagement Behaviour on a Facebook Fan-Based Page," Sustainability, MDPI, vol. 12(17), pages 1-16, August.
- Xian Gao & Choy-Leong Yee & Wei-Chong Choo, 2022. "How Attachment and Community Identification Affect User Stickiness in Social Commerce: A Consumer Engagement Experience Perspective," Sustainability, MDPI, vol. 14(20), pages 1-16, October.
- Mohammad Al-Khasawneh & Shafig Al-Haddad & Abdel-Aziz Ahmad Sharabati & Hebatallah Hisham Al Khalili & Lana Laith Azar & Farah Waleed Ghabayen & Leen Mazen Jaber & Mariam Husam Ali & Ra’ed Masa’deh, 2023. "How Online Communities Affect Online Community Engagement and Word-of-Mouth Intention," Sustainability, MDPI, vol. 15(15), pages 1-23, August.
- Ja-Shen Chen & Piyanoot Kamalanon & Thanyamai P. Janupiboon, 2022. "Company websites and mobile apps versus social media: which service experience creates more customer value for online travel agencies?," Service Business, Springer;Pan-Pacific Business Association, vol. 16(4), pages 1081-1110, December.
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Keywords
online brand community; customer value; identification; stickiness; customer loyalty;All these keywords.
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