Corporate sponsorship of a cause: the role of identification in purchase intent
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- Chia-chen Wang & Chin-ta Chen & Shu-chen Yang & Cheng-kiang Farn, 2009. "Pirate or Buy? The Moderating Effect of Idolatry," Journal of Business Ethics, Springer, vol. 90(1), pages 81-93, November.
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- repec:eee:joreco:v:32:y:2016:i:c:p:189-197 is not listed on IDEAS
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