Corporate sponsorship of a cause: the role of identification in purchase intent
No abstract is available for this item.
References listed on IDEAS
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- Fisher, Robert J & Ackerman, David, 1998. " The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 262-75, December.
- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 71-84, June.
When requesting a correction, please mention this item's handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:268-276. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Zhang, Lei)
If references are entirely missing, you can add them using this form.