Corporate sponsorship of a cause: the role of identification in purchase intent
No abstract is available for this item.
Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.:
- McCracken, Grant, 1986. " Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Oxford University Press, vol. 13(1), pages 71-84, June.
- Fisher, Robert J & Ackerman, David, 1998. " The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 262-275, December.