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Corporate sponsorship of a cause: the role of identification in purchase intent

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  • Cornwell, T. Bettina
  • Coote, Leonard V.

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  • Cornwell, T. Bettina & Coote, Leonard V., 2005. "Corporate sponsorship of a cause: the role of identification in purchase intent," Journal of Business Research, Elsevier, vol. 58(3), pages 268-276, March.
    • Handle: RePEc:eee:jbrese:v:58:y:2005:i:3:p:268-276
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    References listed on IDEAS

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    1. McCracken, Grant, 1986. "Culture and Consumption: A Theoretical Account of the Structure and Movement of the Cultural Meaning of Consumer Goods," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 13(1), pages 71-84, June.
    2. Fisher, Robert J & Ackerman, David, 1998. "The Effects of Recognition and Group Need on Volunteerism: A Social Norm Perspective," Journal of Consumer Research, Journal of Consumer Research Inc., vol. 25(3), pages 262-275, December.
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