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Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay

Author

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  • Francisco Liébana-Cabanillas

    (Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain)

  • Inmaculada García-Maroto

    (Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain)

  • Francisco Muñoz-Leiva

    (Department of Marketing and Market Research, University of Granada, 18010 Granada, Spain)

  • Iviane Ramos-de-Luna

    (Faculty of Economics and Business, Open University of Catalonia, 08018 Barcelona, Spain)

Abstract

Current developments in information technology and communications, as well as the significant transformations the business world is being forced to make, are generating an opportunity for widespread acceptance of mobile payments. The present research analyzes the intention to use the Apple Pay mobile payment system, as well as contextualizing and evaluating the different antecedents of its use. To carry out the research, 539 users were invited to respond to an online questionnaire, and an analysis of structural equation modeling was used. The results indicate that perceived value is the variable that most influences the intention to use the proposed payment system, followed by perception of utility and risk. This work has important implications for companies in the sector.

Suggested Citation

  • Francisco Liébana-Cabanillas & Inmaculada García-Maroto & Francisco Muñoz-Leiva & Iviane Ramos-de-Luna, 2020. "Mobile Payment Adoption in the Age of Digital Transformation: The Case of Apple Pay," Sustainability, MDPI, vol. 12(13), pages 1-15, July.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:13:p:5443-:d:380864
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    References listed on IDEAS

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    4. Oussama Tounekti & Antonio Ruiz-Martínez & Antonio F. Skarmeta Gomez, 2022. "Research in Electronic and Mobile Payment Systems: A Bibliometric Analysis," Sustainability, MDPI, vol. 14(13), pages 1-24, June.
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    7. Li, Jiayi & Luo, Sumei & Zhou, Guangyou, 2023. "Electronic payment, natural environment and household consumption: Evidence from China household finance survey," International Review of Financial Analysis, Elsevier, vol. 85(C).
    8. Shelly Gupta & Sanjay Dhingra, 2022. "Modeling the key factors influencing the adoption of mobile financial services: an interpretive structural modeling approach," Journal of Financial Services Marketing, Palgrave Macmillan, vol. 27(2), pages 96-110, June.
    9. Yoonyoung Hwang & Sangwook Park & Nina Shin, 2021. "Sustainable Development of a Mobile Payment Security Environment Using Fintech Solutions," Sustainability, MDPI, vol. 13(15), pages 1-15, July.
    10. Ching Ching Fang & James J. H. Liou & Sun-Weng Huang & Ying-Chuan Wang & Hui-Hua Huang & Gwo-Hshiung Tzeng, 2021. "A Hybrid, Data-Driven Causality Exploration Method for Exploring the Key Factors Affecting Mobile Payment Usage Intention," Mathematics, MDPI, vol. 9(11), pages 1-23, May.
    11. Xi Zhang, 2022. "Incremental Innovation: Long-Term Impetus for Design Business Creativity," Sustainability, MDPI, vol. 14(22), pages 1-24, November.
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    13. Giacomo Migliore & Ralf Wagner & Felipe Schneider Cechella & Francisco Liébana-Cabanillas, 2022. "Antecedents to the Adoption of Mobile Payment in China and Italy: an Integration of UTAUT2 and Innovation Resistance Theory," Information Systems Frontiers, Springer, vol. 24(6), pages 2099-2122, December.
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    15. Louisa von der Assen, 2023. "Digitalization as a Provider of Sustainability?—The Role and Acceptance of Digital Technologies in Fashion Stores," Sustainability, MDPI, vol. 15(5), pages 1-20, March.

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