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Taiwan’s Marketing Strategies for Green Conferences and Exhibitions

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  • Shao-Ping Wang

    (Department of Business Management, Nunhua University, Chiayi County 62249, Taiwan)

  • Miao-Sheng Chen

    (Department of Business Management, Nunhua University, Chiayi County 62249, Taiwan)

  • Mou-Jian Li

    (Department of Business Management, Nunhua University, Chiayi County 62249, Taiwan)

Abstract

This study investigates the status of conference and exhibition industry in Taiwan and its future development by examining the “green conferences and exhibitions” marketing strategy. The findings show that factor and demand conditions are the most important determinants of exhibition location. Moreover, a SWOT analysis of the industry’s features and a holistic marketing strategy will ensure that countries with limited resources, such as regional Asian economies, derive integrated economic benefits from such exhibitions. The results and recommendations should provide organizations with a useful reference for promoting green conferences and exhibitions.

Suggested Citation

  • Shao-Ping Wang & Miao-Sheng Chen & Mou-Jian Li, 2019. "Taiwan’s Marketing Strategies for Green Conferences and Exhibitions," Sustainability, MDPI, vol. 11(5), pages 1-20, February.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:5:p:1220-:d:209000
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    References listed on IDEAS

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    Cited by:

    1. Xiang Wang & Chang-Franw Lee & Jiabei Jiang & Xiaoyang Zhu, 2023. "Discussion on Sustainable Development Strategy of China’s Rehabilitation Assistive Device Industry Based on Diamond Model," Sustainability, MDPI, vol. 15(3), pages 1-24, January.

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