IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i23p6821-d292868.html
   My bibliography  Save this article

Expiry Dates, Consumer Behavior, and Food Waste: How Would Italian Consumers React If There Were No Longer “Best Before” Labels?

Author

Listed:
  • Luca Secondi

    (Department for Innovation in Biological, Agro-Food and Forest Systems (DIBAF), University of Tuscia, Via S. Camillo De Lellis, SNC 01100 Viterbo, Italy)

Abstract

Much research has been carried out on food losses and waste in the various stages of the food supply chain, consolidating the “fight” against food waste as one of the most important challenges in industrialized countries. Numerous different studies have focused on food waste at the household level, identifying both the multiple causes linked to this behavior and the factors that can drive towards the reduction of food waste. In this paper, a different approach was used, trying to analyze different individuals’ reactions to a concrete action consisting of removing “best before” labels from some food products, following the recent proposal by European Union to simplify date marking. How could any action in this area be implemented in every single country? Bearing in mind the general results of the cross-sectional official survey Flash Eurobarometer n. 425, the purpose of this study was to go deeper into the study of how consumers would behave if the expiry date were no longer available on a pack of spaghetti. The heterogeneity observed in the possible alternative reactions across European Union 28 countries, as well as by considering the importance played by the local context in which individuals reside led us to focus on a single country, and specifically on the Italian context, as an example of country in which citizens have a higher average level of knowledge about expiration dates than the global EU28 citizens, but where, at the same time, there is a more conservative behavior regarding using a product with no expiry date. The multinomial regression model—estimated using the generalized maximum entropy estimator—enabled us to identify different profiles and groups of individuals with which—as a suggestion to policy makers—it would be first necessary to intervene in order to standardize the level of knowledge on this specific topic. In this direction, territorial macro-areas proved to be strongly associated with the various reactions; the probability of consuming or throwing away was found to significantly differ across all the studied regional macro-areas, with a higher likelihood of throwing away the product with no best-before date in southern regions.

Suggested Citation

  • Luca Secondi, 2019. "Expiry Dates, Consumer Behavior, and Food Waste: How Would Italian Consumers React If There Were No Longer “Best Before” Labels?," Sustainability, MDPI, vol. 11(23), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6821-:d:292868
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/23/6821/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/23/6821/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Golan, Amos & Judge, George G. & Miller, Douglas, 1996. "Maximum Entropy Econometrics," Staff General Research Papers Archive 1488, Iowa State University, Department of Economics.
    2. Paul Corral & Mungo Terbish, 2015. "Generalized maximum entropy estimation of discrete choice models," Stata Journal, StataCorp LP, vol. 15(2), pages 512-522, June.
    3. Hall-Phillips, Adrienne & Shah, Purvi, 2017. "Unclarity confusion and expiration date labels in the United States: A consumer perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 35(C), pages 118-126.
    4. Jessica Aschemann-Witzel & Ilona De Hooge & Pegah Amani & Tino Bech-Larsen & Marije Oostindjer, 2015. "Consumer-Related Food Waste: Causes and Potential for Action," Sustainability, MDPI, vol. 7(6), pages 1-21, May.
    5. Wilson, Norbert L.W. & Miao, Ruiqing & Weis, Carter S., 2019. "When in Doubt, Throw It Out! The Complicated Decision to Consume (or Waste) Food by Date Labels," Choices: The Magazine of Food, Farm, and Resource Issues, Agricultural and Applied Economics Association, vol. 34(1), February.
    6. Golan, Amos, 2008. "Information and Entropy Econometrics — A Review and Synthesis," Foundations and Trends(R) in Econometrics, now publishers, vol. 2(1–2), pages 1-145, February.
    7. Secondi, Luca & Principato, Ludovica & Laureti, Tiziana, 2015. "Household food waste behaviour in EU-27 countries: A multilevel analysis," Food Policy, Elsevier, vol. 56(C), pages 25-40.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Sophie Langley & Nhat Tram Phan-Le & Linda Brennan & Lukas Parker & Michaela Jackson & Caroline Francis & Simon Lockrey & Karli Verghese & Natalia Alessi, 2021. "The Good, the Bad, and the Ugly: Food Packaging and Consumers," Sustainability, MDPI, vol. 13(22), pages 1-24, November.
    2. Principato, Ludovica & Secondi, Luca & Cicatiello, Clara & Mattia, Giovanni, 2022. "Caring more about food: The unexpected positive effect of the Covid-19 lockdown on household food management and waste," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    3. Nesrin Ada & Yigit Kazancoglu & Muruvvet Deniz Sezer & Cigdem Ede-Senturk & Idil Ozer & Mangey Ram, 2021. "Analyzing Barriers of Circular Food Supply Chains and Proposing Industry 4.0 Solutions," Sustainability, MDPI, vol. 13(12), pages 1-29, June.
    4. Theodoridis, Prokopis K. & Zacharatos, Theofanis V., 2022. "Food waste during Covid- 19 lockdown period and consumer behaviour – The case of Greece," Socio-Economic Planning Sciences, Elsevier, vol. 83(C).
    5. Azzurra Annunziata & Francisco Luis Muca & Angela Mariani, 2022. "Preventing Household Food Waste in Italy: A Segmentation of the Population and Suggestions for Action," Sustainability, MDPI, vol. 14(12), pages 1-17, June.
    6. Matteo Vittuari & Luca Falasconi & Matteo Masotti & Simone Piras & Andrea Segrè & Marco Setti, 2020. "‘Not in My Bin’: Consumer’s Understanding and Concern of Food Waste Effects and Mitigating Factors," Sustainability, MDPI, vol. 12(14), pages 1-23, July.
    7. Áron Török & Ching-Hua Yeh & Davide Menozzi & Péter Balogh & Péter Czine, 2023. "Consumers' preferences for processed meat: a best–worst scaling approach in three European countries," Agricultural and Food Economics, Springer;Italian Society of Agricultural Economics (SIDEA), vol. 11(1), pages 1-24, December.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Clara Cicatiello & Luca Secondi & Ludovica Principato, 2019. "Investigating Consumers’ Perception of Discounted Suboptimal Products at Retail Stores," Resources, MDPI, vol. 8(3), pages 1-10, July.
    2. Chen Liu & Trung Thang Nguyen, 2020. "Evaluation of Household Food Waste Generation in Hanoi and Policy Implications towards SDGs Target 12.3," Sustainability, MDPI, vol. 12(16), pages 1-20, August.
    3. Azzurra Annunziata & Massimiliano Agovino & Aniello Ferraro & Angela Mariani, 2020. "Household Food Waste: A Case Study in Southern Italy," Sustainability, MDPI, vol. 12(4), pages 1-13, February.
    4. Giuseppe Ragusa, 2011. "Minimum Divergence, Generalized Empirical Likelihoods, and Higher Order Expansions," Econometric Reviews, Taylor & Francis Journals, vol. 30(4), pages 406-456, August.
    5. Lingfei Wang & Yuqin Yang & Guoyan Wang, 2022. "The Clean Your Plate Campaign: Resisting Table Food Waste in an Unstable World," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    6. Ackerman, Adam, 2022. "The effect of combat exposure on sexually transmitted diseases," Economics & Human Biology, Elsevier, vol. 46(C).
    7. Wanjun Chu & Helén Williams & Karli Verghese & Renee Wever & Wiktoria Glad, 2020. "Tensions and Opportunities: An Activity Theory Perspective on Date and Storage Label Design through a Literature Review and Co-Creation Sessions," Sustainability, MDPI, vol. 12(3), pages 1-37, February.
    8. Vera Amicarelli & Christian Bux, 2021. "Food waste in Italian households during the Covid-19 pandemic: a self-reporting approach," Food Security: The Science, Sociology and Economics of Food Production and Access to Food, Springer;The International Society for Plant Pathology, vol. 13(1), pages 25-37, February.
    9. Principato, Ludovica & Secondi, Luca & Cicatiello, Clara & Mattia, Giovanni, 2022. "Caring more about food: The unexpected positive effect of the Covid-19 lockdown on household food management and waste," Socio-Economic Planning Sciences, Elsevier, vol. 82(PA).
    10. Efrat Elimelech & Eyal Ert & Ofira Ayalon, 2019. "Exploring the Drivers behind Self-Reported and Measured Food Wastage," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    11. Noora Sirola & Ulla-Maija Sutinen & Elina Närvänen & Nina Mesiranta & Malla Mattila, 2019. "Mottainai!—A Practice Theoretical Analysis of Japanese Consumers’ Food Waste Reduction," Sustainability, MDPI, vol. 11(23), pages 1-14, November.
    12. Ovidija Eičaitė & Gitana Alenčikienė & Ingrida Pauliukaitytė & Alvija Šalaševičienė, 2021. "Eat or Throw Away? Factors Differentiating High Food Wasters from Low Food Wasters," Sustainability, MDPI, vol. 13(19), pages 1-16, September.
    13. Vaneesha Dusoruth & Hikaru Hanawa Peterson, 2020. "Food waste tendencies: Behavioral response to cosmetic deterioration of food," PLOS ONE, Public Library of Science, vol. 15(5), pages 1-22, May.
    14. Heath Henderson, 2014. "Structural transformation and smallholder agriculture: an information-theoretic analysis of the Nicaraguan case," Agricultural Economics, International Association of Agricultural Economists, vol. 45(4), pages 443-458, July.
    15. Delley, Mathilde & Brunner, Thomas A., 2017. "Foodwaste within Swiss households: A segmentation of the population and suggestions for preventive measures," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 172-184.
    16. Enrico Ciavolino & Antonio Calcagnì, 2014. "A generalized maximum entropy (GME) approach for crisp-input/fuzzy-output regression model," Quality & Quantity: International Journal of Methodology, Springer, vol. 48(6), pages 3401-3414, November.
    17. Ghinea Valentina Mihaela & Cantaragiu Ramona Elena & Ghinea Mihalache, 2020. "FEED - Modeling the relationship between education and food waste," Proceedings of the International Conference on Business Excellence, Sciendo, vol. 14(1), pages 755-768, July.
    18. Sophie Langley & Nhat Tram Phan-Le & Linda Brennan & Lukas Parker & Michaela Jackson & Caroline Francis & Simon Lockrey & Karli Verghese & Natalia Alessi, 2021. "The Good, the Bad, and the Ugly: Food Packaging and Consumers," Sustainability, MDPI, vol. 13(22), pages 1-24, November.
    19. Magdalena Ankiel & Urszula Samotyja, 2020. "The Role of Labels and Perceived Health Risk in Avoidable Food Wasting," Sustainability, MDPI, vol. 12(20), pages 1-19, October.
    20. Thanos Ioannou & Katerina Bazigou & Afroditi Katsigianni & Michalis Fotiadis & Christina Chroni & Thrassyvoulos Manios & Ioannis Daliakopoulos & Christos Tsompanidis & Eleni Michalodimitraki & Katia L, 2022. "The “A2UFood Training Kit”: Participatory Workshops to Minimize Food Loss and Waste," Sustainability, MDPI, vol. 14(4), pages 1-24, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6821-:d:292868. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.