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Ecosystem Model Proposal in the Tourism Sector to Enhance Sustainable Competitiveness

Author

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  • Oscar Morant-Martínez

    (Ideas UPV, Universitat Politècnica de València, 46022 Valencia, Spain)

  • Cristina Santandreu-Mascarell

    (Department of Business Organization, Universitat Politècnica de València, 46022 Valencia, Spain)

  • Lourdes Canós-Darós

    (Department of Business Organization, Universitat Politècnica de València, 46022 Valencia, Spain)

  • José Millet Roig

    (Ideas UPV, Universitat Politècnica de València, 46022 Valencia, Spain)

Abstract

Service companies in developed countries represent 70–80% of the Gross Domestic Product (GDP). In Spain, within the service sector, tourism is the main contributor and is growing annually. This is obviously an opportunity for the country due to its benefits and economic effects but at the same time a well-structured, sustainable and competitive model for its continued development is needed in order to adopt best practices and reference innovative models from other sectors. A qualitative approach using Case Study, Grounded Theory and Delphi Method has been conducted to study the tourism sector in the city of Gandia, Valencia (Spain). Results show that a tourist destination with its different components and stakeholders involved in its value chain can be interpreted as an ecosystem and so reference ecosystem models could be adopted to boost the development of a region. Considering the results obtained, this study can contribute to the development of a tourist destination in a sustainable and innovative way.

Suggested Citation

  • Oscar Morant-Martínez & Cristina Santandreu-Mascarell & Lourdes Canós-Darós & José Millet Roig, 2019. "Ecosystem Model Proposal in the Tourism Sector to Enhance Sustainable Competitiveness," Sustainability, MDPI, vol. 11(23), pages 1-15, November.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:23:p:6652-:d:290542
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    References listed on IDEAS

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    Cited by:

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    5. Hoon-Ku Sul & Xiaoting Chi & Heesup Han, 2020. "Measurement Development for Tourism Destination Business Environment and Competitive Advantages," Sustainability, MDPI, vol. 12(20), pages 1-20, October.

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